Colruyt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Colruyt SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Colruyt, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colruyt to benchmark its business & performance as compared to the competitors, and make strategic improvements. Colruyt is one of the leading brands in the lifestyle and retail sector.

The article below lists the Colruyt SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Colruyt SWOT Analysis:

SWOT Analysis of Colruyt

For Colruyt, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Colruyt Strengths

The strengths of Colruyt looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Colruyt :

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.

Colruyt Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Colruyt SWOT Analysis:

1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations

Colruyt Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Colruyt SWOT Analysis:

1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name

Colruyt Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Colruyt are as mentioned:

1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Colruyt Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Colruyt:


Hence this concludes the Colruyt SWOT analysis.

Continue reading more about the brand/company.

About Colruyt


Parent Company

 Établissements Franz Colruyt S.A


Food retail


Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding


Always low prices

Colruyt STP

Discount Supermarkets

Target Market

Middle income household


Low-cost retail chain offering high quality food and non-food products at everyday low prices

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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