Colruyt SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4081

SWOT analysis of Colruyt analyses the brand/company with its strengths, weaknesses, opportunities & threats. Colruyt is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Colruyt competitors and elaborates Colruyt segmentation, targeting, positioning & USP.


Parent Company

 Établissements Franz Colruyt S.A


Food retail


Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding


Always low prices

Colruyt STP


Discount Supermarkets

Target Group

Middle income household


Low-cost retail chain offering high quality food and non-food products at everyday low prices

Colruyt SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colruyt. Strengths are:

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.


Here are the weaknesses in the Colruyt SWOT Analysis:

1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations


Following are the Opportunities in Colruyt SWOT Analysis:

1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name


The threats in the SWOT Analysis of Colruyt are as mentioned:

1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Colruyt Competition


Below are the top 3 Colruyt competitors:


The brandguide table above concludes the Colruyt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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