Colruyt SWOT Analysis, Competitors & USP

Colruyt

Parent Company

 Établissements Franz Colruyt S.A

Category

Food retail

Sector

Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding

USP

Always low prices

Colruyt STP

Segment

Discount Supermarkets

Target Group

Middle income household

Positioning

Low-cost retail chain offering high quality food and non-food products at everyday low prices

Colruyt SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colruyt :

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.

Weaknesses

1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations

Opportunities

1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name

Threats

1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Colruyt Competition

Competitors

Below are the 3 main Colruyt competitors :

1.ALDI
2.LIDL
3.Delhaize