Colruyt SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Colruyt analyses the brand by its strengths, weaknesses, opportunities & threats. In Colruyt SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Colruyt to benchmark its business & performance as compared to the competitors. Colruyt is one of the leading brands in the lifestyle and retail sector.

The table below lists the Colruyt SWOT (Strengths, Weaknesses, Opportunities, Threats), top Colruyt competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Colruyt SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

 Établissements Franz Colruyt S.A


Food retail


Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding


Always low prices

Colruyt STP

Discount Supermarkets

Target Group

Middle income household


Low-cost retail chain offering high quality food and non-food products at everyday low prices

SWOT Analysis of Colruyt
Colruyt Strengths

Below are the Strengths in the SWOT Analysis of Colruyt:

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.

Colruyt Weaknesses

Here are the weaknesses in the Colruyt SWOT Analysis:

1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations

Colruyt Opportunities

Following are the Opportunities in Colruyt SWOT Analysis:

1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name

Colruyt Threats

The threats in the SWOT Analysis of Colruyt are as mentioned:

1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Colruyt Competition
Colruyt Competitors

Below are the top 3 competitors of Colruyt:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Colruyt. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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