Colruyt SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3843

SWOT Analysis of Colruyt with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

 Établissements Franz Colruyt S.A


Food retail


Lifestyle and Retail

Tagline/ Slogan

LaagstePrijzen in voiding


Always low prices

Colruyt STP


Discount Supermarkets

Target Group

Middle income household


Low-cost retail chain offering high quality food and non-food products at everyday low prices

Colruyt SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Colruyt :

1. Family-owned retail corporation with over 200 locations in Belgium, one of the major players in Belgium among discount retail chains
2. First in the country to open up an exclusive organic supermarket called Bio-planet.
3. Operates across multi-format stores such as Okay chain of grocery stores, Dreamland toyshop stores etc.


1. In the wake of rising prices, difficulty to maintain the low-cost model
2. Lack of uniformity in services rendered across different stores in different locations


1.Expansion into other geographical locations
2.Focus on strong advertising to build brand name


1.Rising global competition in retail industry
2.Inflation in food prices
3.Recessionary economic scenario

Colruyt Competition


Below are the 3 main Colruyt competitors :


The brandguide table above concludes the Colruyt SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


Browse marketing analysis of more brands and companies similar to Colruyt. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: