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  3. Delhaize SWOT Analysis

Delhaize SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: September 29, 2023Read time:

Here is a detailed SWOT analysis of Delhaize covering strengths, weaknesses, opportunities and threats.

Delhaize Strengths

  1.  Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium.
  2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned
  3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable
  4. A very stable and low operating cost business model

Above are the strengths in the SWOT Analysis of Delhaize. The strengths of Delhaize looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Delhaize Weaknesses

  1. Received negative publicity due to its workforce and labour management issues
  2. High variability in services across different stores

These were the weaknesses in the Delhaize SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Delhaize Opportunities

  1. Identify unprofitable stores and decide to close or how to make them profitable
  2. Boost sales through consumer promotions and attractive schemes
  3. Enter into strategic alliances to strengthen business

Above we covered the opportunities in Delhaize SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Delhaize Threats

  1. Rising competition from global retailers
  2. Economic Recession
  3. Rising food, fuel and labour costs

The threats in the SWOT Analysis of Delhaize are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Delhaize SWOT analysis.

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About Delhaize

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Delhaize Group, Romania


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Get Your Lion's Share


Quality food at Low prices

Delhaize STP


Target Market

Middle income Households


Low cost provider of a large variety of food products without compromising on quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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