Delhaize SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Delhaize analyses the brand by its strengths, weaknesses, opportunities & threats. In Delhaize SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delhaize to benchmark its business & performance as compared to the competitors. Delhaize is one of the leading brands in the lifestyle and retail sector.

The article below lists the Delhaize SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Delhaize SWOT Analysis:

SWOT Analysis of Delhaize

For Delhaize, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Delhaize Strengths

The strengths of Delhaize looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Delhaize :

1.  Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium.
2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned
3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable
4. A very stable and low operating cost business model

Delhaize Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Delhaize SWOT Analysis:

1.Received negative publicity due to its workforce and labour management issues
2.High variability in services across different stores


Delhaize Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Delhaize SWOT Analysis:

1.Identify unprofitable stores and decide to close or how to make them profitable
2.Boost sales through consumer promotions and attractive schemes
3.Enter into strategic alliances to strengthen business

Delhaize Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Delhaize are as mentioned:

1.Rising competition from global retailers
2.Economic Recession
3.Rising food, fuel and labour costs


Delhaize Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Delhaize:

1.Tesco
2.Woolsworth
3.Wesfarmers

Hence this concludes the Delhaize SWOT analysis.

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About Delhaize

Delhaize

Parent Company

Delhaize Group, Romania

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Get Your Lion's Share

USP

Quality food at Low prices

Delhaize STP
Segmentation

Supermarket

Target Market

Middle income Households

Positioning

Low cost provider of a large variety of food products without compromising on quality

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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