Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Delhaize analyses the brand by its strengths, weaknesses, opportunities & threats. In Delhaize SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Delhaize to benchmark its business & performance as compared to the competitors. Delhaize is one of the leading brands in the lifestyle and retail sector.
The table below lists the Delhaize SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delhaize competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Low cost provider of a large variety of food products without compromising on quality
SWOT Analysis of Delhaize
Below are the Strengths in the SWOT Analysis of Delhaize:
1. Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium. 2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned 3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable 4. A very stable and low operating cost business model
Here are the weaknesses in the Delhaize SWOT Analysis:
1.Received negative publicity due to its workforce and labour management issues 2.High variability in services across different stores
Following are the Opportunities in Delhaize SWOT Analysis:
1.Identify unprofitable stores and decide to close or how to make them profitable 2.Boost sales through consumer promotions and attractive schemes 3.Enter into strategic alliances to strengthen business
The threats in the SWOT Analysis of Delhaize are as mentioned:
1.Rising competition from global retailers 2.Economic Recession 3.Rising food, fuel and labour costs
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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