Delhaize SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2989
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SWOT Analysis of Delhaize with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Delhaize

Parent Company

Delhaize Group, Romania

Category

Food Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

Get Your Lion's Share

USP

Quality food at Low prices

STP

Segment

Supermarket

Target Group

Middle income Households

Positioning

Low cost provider of a large variety of food products without compromising on quality

SWOT Analysis

Strengths

1.  Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium.
2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned
3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable
4. A very stable and low operating cost business model

Weaknesses

1.Received negative publicity due to its workforce and labour management issues
2.High variability in services across different stores

Opportunities

1.Identify unprofitable stores and decide to close or how to make them profitable
2.Boost sales through consumer promotions and attractive schemes
3.Enter into strategic alliances to strengthen business

Threats

1.Rising competition from global retailers
2.Economic Recession
3.Rising food, fuel and labour costs

Competition

Competitors

1.Tesco
2.Woolsworth
3.Wesfarmers

The table above concludes the Delhaize SWOT analysis along with its marketing and brand parameters.

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