Delhaize SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Delhaize analyses the brand by its strengths, weaknesses, opportunities & threats. In Delhaize SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Delhaize to benchmark its business & performance as compared to the competitors. Delhaize is one of the leading brands in the lifestyle and retail sector.

The table below lists the Delhaize SWOT (Strengths, Weaknesses, Opportunities, Threats), top Delhaize competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Delhaize SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table


Parent Company

Delhaize Group, Romania


Food Retail


Lifestyle and Retail

Tagline/ Slogan

Get Your Lion's Share


Quality food at Low prices

Delhaize STP


Target Group

Middle income Households


Low cost provider of a large variety of food products without compromising on quality

SWOT Analysis of Delhaize
Delhaize Strengths

Below are the Strengths in the SWOT Analysis of Delhaize:

1.  Food retailer headquartered in Belgium which operates in seven countries. Second largest company in Belgium.
2. Food lion is the largest subsidiary of Delhaize group, the largest food retail in Belgium which is highly renowned
3. Delhaize America stores use a common private brand called Home 360 which is very high selling and profitable
4. A very stable and low operating cost business model

Delhaize Weaknesses

Here are the weaknesses in the Delhaize SWOT Analysis:

1.Received negative publicity due to its workforce and labour management issues
2.High variability in services across different stores

Delhaize Opportunities

Following are the Opportunities in Delhaize SWOT Analysis:

1.Identify unprofitable stores and decide to close or how to make them profitable
2.Boost sales through consumer promotions and attractive schemes
3.Enter into strategic alliances to strengthen business

Delhaize Threats

The threats in the SWOT Analysis of Delhaize are as mentioned:

1.Rising competition from global retailers
2.Economic Recession
3.Rising food, fuel and labour costs

Delhaize Competition
Delhaize Competitors

Below are the top 3 competitors of Delhaize:


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Delhaize. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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