Blacks Outdoor Retail SWOT Analysis, Competitors & USP

Blacks Outdoor Retail SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Blacks Outdoor Retail, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blacks Outdoor Retail to benchmark its business & performance as compared to the competitors, and make strategic improvements. Blacks Outdoor Retail is one of the leading brands in the lifestyle and retail sector.

The article below lists the Blacks Outdoor Retail SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Blacks Outdoor Retail SWOT Analysis:

SWOT Analysis of Blacks Outdoor Retail

For Blacks Outdoor Retail, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Blacks Outdoor Retail Strengths

The strengths of Blacks Outdoor Retail looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Blacks Outdoor Retail :

1. Started as army and navy supplier, and now boasts of over 3500 employees
2. Cater to various adventure sports
3. Over 100 brands under one roof
4. Over 80 stores across US makes it a strong player in the industry

5. Dedicated online and telephone retail good for customer service

6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment

Blacks Outdoor Retail Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Blacks Outdoor Retail SWOT Analysis:

1. Limited global penetration means limited market share
2. Products considered premium and for specific purpose, invites dissuades public from entering.

Blacks Outdoor Retail Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Blacks Outdoor Retail SWOT Analysis:

1. Can spread to other countries, focusing on the major cities
2. Need to convince public about products for day to day use

3. Tie-ups and associations can enhance brand image

Blacks Outdoor Retail Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned:

1. Various online retailers available with more customer interactive features
2. The individual brands under Blacks have their own retail stores
3. Cheaper equipment available in the market

4. Threat from imitation in the market

Blacks Outdoor Retail Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Blacks Outdoor Retail:

1. Adidas
2. The North Face
3. Timberland

Hence this concludes the Blacks Outdoor Retail SWOT analysis.

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About Blacks Outdoor Retail

Blacks Outdoor Retail Overview
Parent Company	JD SPORTS FASHION plc
Category	Outdoor Apparel and Accessories
Sector	Lifestyle and Retail
Tagline/ Slogan	The Outdoor Experts
USP	Hiking and running apparel and accessories
Blacks Outdoor Retail STP
Segmentation	Premium outdoor apparel
Target Market	Adventurous or sporting people
Positioning	Brands for every extreme outdoor occasion

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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