SWOT Analysis of Blacks Outdoor Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Blacks Outdoor Retail |
|
|
Parent Company |
JD SPORTS FASHION plc |
|
Category |
Outdoor Apparel and Accessories |
|
Sector |
|
|
Tagline/ Slogan |
The Outdoor Experts |
|
USP |
Hiking and running apparel and accessories |
|
Blacks Outdoor Retail STP |
|
|
Segment |
Premium outdoor apparel |
|
Target Group |
Adventurous or sporting people |
|
Positioning |
Brands for every extreme outdoor occasion |
|
Blacks Outdoor Retail SWOT Analysis |
|
|
Strengths |
1. Started as army and navy supplier, and now boasts of over 3500 employees 5. Dedicated online and telephone retail good for customer service 6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment |
|
Weaknesses |
1. Limited global penetration means limited market share |
|
Opportunities |
1. Can spread to other countries, focusing on the major cities 3. Tie-ups and associations can enhance brand image |
|
Threats |
1. Various online retailers available with more customer interactive features 4. Threat from imitation in the market |
|
Blacks Outdoor Retail Competition |
|
|
Competitors |
1. Adidas |
The brandguide table above concludes the Blacks Outdoor Retail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Blacks Outdoor Retail. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
