Blacks Outdoor Retail SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Blacks Outdoor Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Blacks Outdoor Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Blacks Outdoor Retail to benchmark its business & performance as compared to the competitors. Blacks Outdoor Retail is one of the leading brands in the lifestyle and retail sector.

The table below lists the Blacks Outdoor Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blacks Outdoor Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Blacks Outdoor Retail SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Blacks Outdoor Retail Brand Analysis
Parent Company

JD SPORTS FASHION plc

Category

Outdoor Apparel and Accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

The Outdoor Experts

USP

Hiking and running apparel and accessories

Blacks Outdoor Retail STP
Segment

Premium outdoor apparel

Target Group

Adventurous or sporting people

Positioning

Brands for every extreme outdoor occasion

SWOT Analysis of Blacks Outdoor Retail
Blacks Outdoor Retail Strengths

Below are the Strengths in the SWOT Analysis of Blacks Outdoor Retail:

1. Started as army and navy supplier, and now boasts of over 3500 employees
2. Cater to various adventure sports
3. Over 100 brands under one roof
4. Over 80 stores across US makes it a strong player in the industry

5. Dedicated online and telephone retail good for customer service

6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment

Blacks Outdoor Retail Weaknesses

Here are the weaknesses in the Blacks Outdoor Retail SWOT Analysis:

1. Limited global penetration means limited market share
2. Products considered premium and for specific purpose, invites dissuades public from entering.

Blacks Outdoor Retail Opportunities

Following are the Opportunities in Blacks Outdoor Retail SWOT Analysis:

1. Can spread to other countries, focusing on the major cities
2. Need to convince public about products for day to day use

3. Tie-ups and associations can enhance brand image

Blacks Outdoor Retail Threats

The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned:

1. Various online retailers available with more customer interactive features
2. The individual brands under Blacks have their own retail stores
3. Cheaper equipment available in the market

4. Threat from imitation in the market

Blacks Outdoor Retail Competition
Blacks Outdoor Retail Competitors

Below are the top 3 competitors of Blacks Outdoor Retail:

1. Adidas
2. The North Face
3. Timberland

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blacks Outdoor Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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