Blacks Outdoor Retail SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3686

SWOT analysis of Blacks Outdoor Retail analyses the brand/company with its strengths, weaknesses, opportunities & threats. Blacks Outdoor Retail is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Blacks Outdoor Retail competitors and elaborates Blacks Outdoor Retail segmentation, targeting, positioning & USP.

Blacks Outdoor Retail

Parent Company



Outdoor Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Outdoor Experts


Hiking and running apparel and accessories

Blacks Outdoor Retail STP


Premium outdoor apparel

Target Group

Adventurous or sporting people


Brands for every extreme outdoor occasion

Blacks Outdoor Retail SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Blacks Outdoor Retail. Strengths are:

1. Started as army and navy supplier, and now boasts of over 3500 employees
2. Cater to various adventure sports
3. Over 100 brands under one roof
4. Over 80 stores across US makes it a strong player in the industry

5. Dedicated online and telephone retail good for customer service

6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment


Here are the weaknesses in the Blacks Outdoor Retail SWOT Analysis:

1. Limited global penetration means limited market share
2. Products considered premium and for specific purpose, invites dissuades public from entering.


Following are the Opportunities in Blacks Outdoor Retail SWOT Analysis:

1. Can spread to other countries, focusing on the major cities
2. Need to convince public about products for day to day use

3. Tie-ups and associations can enhance brand image


The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned:

1. Various online retailers available with more customer interactive features
2. The individual brands under Blacks have their own retail stores
3. Cheaper equipment available in the market

4. Threat from imitation in the market

Blacks Outdoor Retail Competition


Below are the top 3 Blacks Outdoor Retail competitors:

1. Adidas
2. The North Face
3. Timberland


The brandguide table above concludes the Blacks Outdoor Retail SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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