Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Blacks Outdoor Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Blacks Outdoor Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blacks Outdoor Retail to benchmark its business & performance as compared to the competitors. Blacks Outdoor Retail is one of the leading brands in the lifestyle and retail sector.
The table below lists the Blacks Outdoor Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blacks Outdoor Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Below are the Strengths in the SWOT Analysis of Blacks Outdoor Retail:
1. Started as army and navy supplier, and now boasts of over 3500 employees 2. Cater to various adventure sports 3. Over 100 brands under one roof 4. Over 80 stores across US makes it a strong player in the industry
5. Dedicated online and telephone retail good for customer service
6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment
Blacks Outdoor Retail Weaknesses
Here are the weaknesses in the Blacks Outdoor Retail SWOT Analysis:
1. Limited global penetration means limited market share 2. Products considered premium and for specific purpose, invites dissuades public from entering.
Blacks Outdoor Retail Opportunities
Following are the Opportunities in Blacks Outdoor Retail SWOT Analysis:
1. Can spread to other countries, focusing on the major cities 2. Need to convince public about products for day to day use
3. Tie-ups and associations can enhance brand image
Blacks Outdoor Retail Threats
The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned:
1. Various online retailers available with more customer interactive features 2. The individual brands under Blacks have their own retail stores 3. Cheaper equipment available in the market
4. Threat from imitation in the market
Blacks Outdoor Retail Competition
Blacks Outdoor Retail Competitors
Below are the top 3 competitors of Blacks Outdoor Retail:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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