Blacks Outdoor Retail SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2666

SWOT Analysis of Blacks Outdoor Retail with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Blacks Outdoor Retail

Parent Company



Outdoor Apparel and Accessories


Lifestyle and Retail

Tagline/ Slogan

The Outdoor Experts


Hiking and running apparel and accessories



Premium outdoor apparel

Target Group

Adventurous or sporting people


Brands for every extreme outdoor occasion

SWOT Analysis


1. Started as army and navy supplier, and now boasts of over 3500 employees
2. Cater to various adventure sports
3. Over 100 brands under one roof
4. Over 80 stores across US makes it a strong player in the industry

5. Dedicated online and telephone retail good for customer service

6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment


1. Limited global penetration means limited market share
2. Products considered premium and for specific purpose, invites dissuades public from entering.


1. Can spread to other countries, focusing on the major cities
2. Need to convince public about products for day to day use

3. Tie-ups and associations can enhance brand image


1. Various online retailers available with more customer interactive features
2. The individual brands under Blacks have their own retail stores
3. Cheaper equipment available in the market

4. Threat from imitation in the market



1. Adidas
2. The North Face
3. Timberland


The table above concludes the Blacks Outdoor Retail SWOT analysis along with its marketing and brand parameters.


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