Blacks Outdoor Retail SWOT Analysis, Competitors & USP
SWOT analysis of Blacks Outdoor Retail analyses the brand by its strengths, weaknesses, opportunities & threats. In Blacks Outdoor Retail SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Blacks Outdoor Retail to benchmark its business & performance as compared to the competitors. Blacks Outdoor Retail is one of the leading brands in the lifestyle and retail sector.
The table below lists the Blacks Outdoor Retail SWOT (Strengths, Weaknesses, Opportunities, Threats), top Blacks Outdoor Retail competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Blacks Outdoor Retail Brand Analysis | |
|---|---|
| Parent Company |
JD SPORTS FASHION plc |
| Category |
Outdoor Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
The Outdoor Experts |
| USP |
Hiking and running apparel and accessories |
| Blacks Outdoor Retail STP | |
| Segment |
Premium outdoor apparel |
| Target Group |
Adventurous or sporting people |
| Positioning |
Brands for every extreme outdoor occasion |
| SWOT Analysis of Blacks Outdoor Retail | |
| Blacks Outdoor Retail Strengths |
Below are the Strengths in the SWOT Analysis of Blacks Outdoor Retail: 1. Started as army and navy supplier, and now boasts of over 3500 employees 5. Dedicated online and telephone retail good for customer service 6. Product portfolio includes Outdoor, camping, walking, skiing and mountaineering equipment |
| Blacks Outdoor Retail Weaknesses |
Here are the weaknesses in the Blacks Outdoor Retail SWOT Analysis: 1. Limited global penetration means limited market share |
| Blacks Outdoor Retail Opportunities |
Following are the Opportunities in Blacks Outdoor Retail SWOT Analysis: 1. Can spread to other countries, focusing on the major cities 3. Tie-ups and associations can enhance brand image |
| Blacks Outdoor Retail Threats |
The threats in the SWOT Analysis of Blacks Outdoor Retail are as mentioned: 1. Various online retailers available with more customer interactive features 4. Threat from imitation in the market |
| Blacks Outdoor Retail Competition | |
| Blacks Outdoor Retail Competitors |
Below are the top 3 competitors of Blacks Outdoor Retail: 1. Adidas |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Blacks Outdoor Retail. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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