Published in Lifestyle and Retail category by MBA Skool Team
Officeworks is one of the leading brands in the lifestyle and retail sector. Officeworks SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Officeworks:
Over 150 stores with presence in all states across Australia, with over 6000 employees
Bulk purchase gives Officeworks an edge over price
Free delivery in some of the major cities
Fun children engaging activities in the stores
Free Wifi at all the stores, customers can instantly compare prices and be convinced that Officeworks offers the lowest
Strong online and phone sales presence
Products offered on rental too
Above are the strengths in the SWOT Analysis of Officeworks. The strengths of Officeworks looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Geographic limitation makes in dependent only on Australian economy
The furniture is not unique and designs are very common place
These were the weaknesses in the Officeworks SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
More emphasis on school supplies.
Officeworks can offer some designer furniture for office and home use.
Cater to nearby markets such as New Zealand and South East Asia
Toys and other children entertainment section wouldwill interest mothers to purchase from Officeworks
Above we covered the opportunities in Officeworks SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Competition from Large supermarkets and hypermarkets that offer the same set of products and much more
Electronics sold at Officeworks is available at their respective factory outlet or company websites at lower prices
Competition from local furniture workshops and retailers
The threats in the SWOT Analysis of Officeworks are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Big ideas. Lowest prices; We buy in bulk, so you get the lowest prices.
Widest range of products at the lowest prices
Price conscious customers
Office and home owners
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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