Officeworks SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2778

SWOT Analysis of Officeworks with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wesfarmers Limited




Lifestyle and retail

Tagline/ Slogan

Big ideas. Lowest prices; We buy in bulk, so you get the lowest prices.


Widest range of products at the lowest prices



Price conscious customers

Target Group

Office and home owners


Unmatched prices

SWOT Analysis


1. Over 150 stores with presence in all states across Australia, with over 6000 employees
2. Bulk purchase gives Officeworks an edge over price
3. Free delivery in some of the major cities
4. Fun children engaging activities in the stores

5. Free Wifi at all the stores, customers can instantly compare prices and be convinced that Officeworks offers the lowest

6. Strong online and phone sales presence

7. Products offered on rental too


1. Geographic limitation makes in dependent only on Australian economy
3. The furniture is not unique and designs are very common place


1. More emphasis on school supplies.
2. Officeworks can offer some designer furniture for office and home use.
3. Cater to nearby markets such as New Zealand and South East Asia

4. Toys and other children entertainment section would  will interest mothers to purchase from Officeworks


1. Competition from Large supermarkets and hypermarkets that offer the same set of products and much more
2. Electronics sold at Officeworks is available at their respective factory outlet or company websites at lower prices
3. Competition from local furniture workshops and retailers



1. Bunnings Warehouse
2. Toys "R" Us
3. Mothercare


The table above concludes the Officeworks SWOT analysis along with its marketing and brand parameters.


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