Officeworks SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Officeworks SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Officeworks, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Officeworks to benchmark its business & performance as compared to the competitors, and make strategic improvements. Officeworks is one of the leading brands in the lifestyle and retail sector.

The article below lists the Officeworks SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Officeworks SWOT Analysis:

SWOT Analysis of Officeworks

For Officeworks, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Officeworks Strengths

The strengths of Officeworks looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Officeworks :

1. Over 150 stores with presence in all states across Australia, with over 6000 employees
2. Bulk purchase gives Officeworks an edge over price
3. Free delivery in some of the major cities
4. Fun children engaging activities in the stores

5. Free Wifi at all the stores, customers can instantly compare prices and be convinced that Officeworks offers the lowest

6. Strong online and phone sales presence

7. Products offered on rental too

Officeworks Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Officeworks SWOT Analysis:

1. Geographic limitation makes in dependent only on Australian economy
3. The furniture is not unique and designs are very common place

Officeworks Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Officeworks SWOT Analysis:

1. More emphasis on school supplies.
2. Officeworks can offer some designer furniture for office and home use.
3. Cater to nearby markets such as New Zealand and South East Asia

4. Toys and other children entertainment section would  will interest mothers to purchase from Officeworks

Officeworks Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Officeworks are as mentioned:

1. Competition from Large supermarkets and hypermarkets that offer the same set of products and much more
2. Electronics sold at Officeworks is available at their respective factory outlet or company websites at lower prices
3. Competition from local furniture workshops and retailers

Officeworks Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Officeworks:

1. Bunnings Warehouse
2. Toys "R" Us
3. Mothercare

Hence this concludes the Officeworks SWOT analysis.

Continue reading more about the brand/company.

About Officeworks

Officeworks Overview
Parent Company

Wesfarmers Limited




Lifestyle and Retail

Tagline/ Slogan

Big ideas. Lowest prices; We buy in bulk, so you get the lowest prices.


Widest range of products at the lowest prices

Officeworks STP

Price conscious customers

Target Market

Office and home owners


Unmatched prices


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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