SWOT analysis of Officeworks analyses the brand by its strengths, weaknesses, opportunities & threats. In Officeworks SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Officeworks to benchmark its business & performance as compared to the competitors. Officeworks is one of the leading brands in the lifestyle and retail sector.
The table below lists the Officeworks SWOT (Strengths, Weaknesses, Opportunities, Threats), top Officeworks competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Officeworks Brand Analysis | |
---|---|
Parent Company |
Wesfarmers Limited |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Big ideas. Lowest prices; We buy in bulk, so you get the lowest prices. |
USP |
Widest range of products at the lowest prices |
Officeworks STP | |
Segment |
Price conscious customers |
Target Group |
Office and home owners |
Positioning |
Unmatched prices |
SWOT Analysis of Officeworks | |
Officeworks Strengths |
Below are the Strengths in the SWOT Analysis of Officeworks: 1. Over 150 stores with presence in all states across Australia, with over 6000 employees 5. Free Wifi at all the stores, customers can instantly compare prices and be convinced that Officeworks offers the lowest 6. Strong online and phone sales presence 7. Products offered on rental too |
Officeworks Weaknesses |
Here are the weaknesses in the Officeworks SWOT Analysis: 1. Geographic limitation makes in dependent only on Australian economy |
Officeworks Opportunities |
Following are the Opportunities in Officeworks SWOT Analysis: 1. More emphasis on school supplies. 4. Toys and other children entertainment section would will interest mothers to purchase from Officeworks |
Officeworks Threats |
The threats in the SWOT Analysis of Officeworks are as mentioned: 1. Competition from Large supermarkets and hypermarkets that offer the same set of products and much more |
Officeworks Competition | |
Officeworks Competitors |
Below are the top 3 competitors of Officeworks: 1. Bunnings Warehouse |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Officeworks. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us