Savers SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Savers analyses the brand by its strengths, weaknesses, opportunities & threats. In Savers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Savers to benchmark its business & performance as compared to the competitors. Savers is one of the leading brands in the lifestyle and retail sector.

The table below lists the Savers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Savers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Savers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Savers Brand Analysis
Parent Company

Hutchison Whampoa


Health & Beauty


Lifestyle and Retail

Tagline/ Slogan

Where The Smart Shopper Shops


Fast moving health and beauty products, high quality brand names

Savers STP

Frequent buyers of health and beauty products

Target Group

Price conscious buyers


Most competitively priced health and beauty products and household goods retailer on the high streets

SWOT Analysis of Savers
Savers Strengths

Below are the Strengths in the SWOT Analysis of Savers:

1. Over 230 stores across England, Scotland and Wales
2. Mega-Discount format along with simple store design
3. Strong logistics and low operating cost
4. Acquisition by AS Watson in 2000, aiding fast expansion
5. Well-Trained employees focus on retailing high quality products
6. Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency

Savers Weaknesses

Here are the weaknesses in the Savers SWOT Analysis:

1. Operating in a mature market, i.e., Health & Beauty sector in the UK
2. The parent company diverted its resources to Superdrug, causing a decline in sales
3. Performance affected by the stiff competition from fixed price variety stores

Savers Opportunities

Following are the Opportunities in Savers SWOT Analysis:

1. Potential of expansion in emerging economies
2. Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption

Savers Threats

The threats in the SWOT Analysis of Savers are as mentioned:

1. Rapidly expanding fixed price variety store
2. Competition from non-specialist retailers, particularly large grocery retailers

Savers Competition
Savers Competitors

Below are the top 3 competitors of Savers:

1. Boots
2. 99P Stores
3. The Fragrance Shop


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Savers. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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