Published in Lifestyle and Retail category by MBA Skool Team
Savers is one of the leading brands in the lifestyle and retail sector. Savers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Savers:
Over 230 stores across England, Scotland and Wales
Mega-Discount format along with simple store design
Strong logistics and low operating cost
Acquisition by AS Watson in 2000, aiding fast expansion
Well-Trained employees focus on retailing high quality products
Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency
Above are the strengths in the SWOT Analysis of Savers. The strengths of Savers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Operating in a mature market, i.e., Health & Beauty sector in the UK
The parent company diverted its resources to Superdrug, causing a decline in sales
Performance affected by the stiff competition from fixed price variety stores
These were the weaknesses in the Savers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Potential of expansion in emerging economies
Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption
Above we covered the opportunities in Savers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Rapidly expanding fixed price variety store
Competition from non-specialist retailers, particularly large grocery retailers
The threats in the SWOT Analysis of Savers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Fast moving health and beauty products, high quality brand names
Frequent buyers of health and beauty products
Price conscious buyers
Most competitively priced health and beauty products and household goods retailer on the high streets
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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