Savers SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2635

SWOT Analysis of Savers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Hutchison Whampoa


Health & Beauty


Lifestyle and Retail

Tagline/ Slogan

Where The Smart Shopper Shops


Fast moving health and beauty products, high quality brand names

Savers STP


Frequent buyers of health and beauty products

Target Group

Price conscious buyers


Most competitively priced health and beauty products and household goods retailer on the high streets

Savers SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Savers :

1. Over 230 stores across England, Scotland and Wales
2. Mega-Discount format along with simple store design
3. Strong logistics and low operating cost
4. Acquisition by AS Watson in 2000, aiding fast expansion
5. Well-Trained employees focus on retailing high quality products
6. Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency


1. Operating in a mature market, i.e., Health & Beauty sector in the UK
2. The parent company diverted its resources to Superdrug, causing a decline in sales
3. Performance affected by the stiff competition from fixed price variety stores


1. Potential of expansion in emerging economies
2. Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption


1. Rapidly expanding fixed price variety store
2. Competition from non-specialist retailers, particularly large grocery retailers

Savers Competition


Below are the 3 main Savers competitors :

1. Boots
2. 99P Stores
3. The Fragrance Shop


The brandguide table above concludes the Savers SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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