Savers SWOT Analysis

Savers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Savers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Savers is one of the leading brands in the lifestyle and retail sector. The article below lists the Savers SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Savers

For Savers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Savers Strengths

The strengths of Savers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Savers :

1. Over 230 stores across England, Scotland and Wales
2. Mega-Discount format along with simple store design
3. Strong logistics and low operating cost
4. Acquisition by AS Watson in 2000, aiding fast expansion
5. Well-Trained employees focus on retailing high quality products
6. Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency

Savers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Savers SWOT Analysis:

1. Operating in a mature market, i.e., Health & Beauty sector in the UK
2. The parent company diverted its resources to Superdrug, causing a decline in sales
3. Performance affected by the stiff competition from fixed price variety stores

Savers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Savers SWOT Analysis:

1. Potential of expansion in emerging economies
2. Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption

Savers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Savers are as mentioned:

1. Rapidly expanding fixed price variety store
2. Competition from non-specialist retailers, particularly large grocery retailers

Hence this concludes the Savers SWOT analysis.

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About Savers

Savers Overview
Parent Company	Hutchison Whampoa
Category	Health & Beauty
Sector	Lifestyle and Retail
Tagline/ Slogan	Where The Smart Shopper Shops
USP	Fast moving health and beauty products, high quality brand names
Savers STP
Segmentation	Frequent buyers of health and beauty products
Target Market	Price conscious buyers
Positioning	Most competitively priced health and beauty products and household goods retailer on the high streets

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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