Savers SWOT Analysis
Savers is one of the leading brands in the lifestyle and retail sector. Savers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Savers:
Quick Glance:
Savers Strengths
- Over 230 stores across England, Scotland and Wales
- Mega-Discount format along with simple store design
- Strong logistics and low operating cost
- Acquisition by AS Watson in 2000, aiding fast expansion
- Well-Trained employees focus on retailing high quality products
- Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency
Above are the strengths in the SWOT Analysis of Savers. The strengths of Savers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Savers Weaknesses
- Operating in a mature market, i.e., Health & Beauty sector in the UK
- The parent company diverted its resources to Superdrug, causing a decline in sales
- Performance affected by the stiff competition from fixed price variety stores
These were the weaknesses in the Savers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Savers Opportunities
- Potential of expansion in emerging economies
- Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption
Above we covered the opportunities in Savers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Savers Threats
- Rapidly expanding fixed price variety store
- Competition from non-specialist retailers, particularly large grocery retailers
The threats in the SWOT Analysis of Savers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Savers SWOT analysis.
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About Savers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Savers Overview | |
|---|---|
| Parent Company |
Hutchison Whampoa |
| Category |
Health & Beauty |
| Sector | |
| Tagline/ Slogan |
Where The Smart Shopper Shops |
| USP |
Fast moving health and beauty products, high quality brand names |
| Savers STP | |
| Segmentation |
Frequent buyers of health and beauty products |
| Target Market |
Price conscious buyers |
| Positioning |
Most competitively priced health and beauty products and household goods retailer on the high streets |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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