Published in Lifestyle and Retail category by MBA Skool Team
Sports Direct is one of the leading brands in the lifestyle and retail sector. Sports Direct SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sports Direct:
UK’s number one sports retailer with over 470 stores.
Trusted brand as it had been for over decades
Tie-up with large number of famous sports brands like Nike, Adidas, Reebok, etc
Long list of renowned subsidiaries like Slazenger, Lilywhites, USC, etc
Savvy price strategy that hits the mark with consumer, thus increasing the credibility of the retailer
Low staff turnover: Company pays high bonuses to floor staff and managers
Strong online presence with the tagline 24HR delivery, this gives access to customers to get the products delivered to their home
Above are the strengths in the SWOT Analysis of Sports Direct. The strengths of Sports Direct looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sports Direct Weaknesses
Sports industry is a highly competitive market which result in slow growth in market share
Company operates under low margins which creates doubt about future profitability
These were the weaknesses in the Sports Direct SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Customers get more for their money through being fit, socialize or simply enjoy the products
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