SWOT analysis of Cotswold Outdoor analyses the brand by its strengths, weaknesses, opportunities & threats. In Cotswold Outdoor SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Cotswold Outdoor to benchmark its business & performance as compared to the competitors. Cotswold Outdoor is one of the leading brands in the lifestyle and retail sector.
The table below lists the Cotswold Outdoor SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cotswold Outdoor competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Cotswold Outdoor Brand Analysis | |
---|---|
Parent Company |
Lion Adventure Cooperatief UA |
Category |
Outdoor Clothing and Equipment |
Sector | |
Tagline/ Slogan |
“Outdoor, Action, Travel” |
USP |
Over 3 decades of experience in selling outdoor equipment; Expert training to staff; Expert Boot-fitting, Rucksack Fitting |
Cotswold Outdoor STP | |
Segment |
People doing outdoor leisure/adventure activities |
Target Group |
Physically Active families, Adventurous People, Holiday Makers, Duke of Edinburgh's Award candidates |
Positioning |
Price (Competitive Pricing), People – Expert trained staff |
SWOT Analysis of Cotswold Outdoor | |
Cotswold Outdoor Strengths |
Below are the Strengths in the SWOT Analysis of Cotswold Outdoor: 1. Brand Heritage of being a 3 decade old outdoor retailer 5. Extremely Knowledgeable staff helps serve customers better 6. Partnership with The Scout Association 7.Actively supports local communities and groups thus establishing good ties with outdoor activity groups 8. Award-winning website and exclusive stockist of many popular products 9. Competitive Pricing (Offers to match prices of any competitor) |
Cotswold Outdoor Weaknesses |
Here are the weaknesses in the Cotswold Outdoor SWOT Analysis: 1. Limited market share and less marketing compared to globa competitors 4.In-store staff requires extensive training and expense and hence attrition can be a problem |
Cotswold Outdoor Opportunities |
Following are the Opportunities in Cotswold Outdoor SWOT Analysis: 1. Opportunity to enter outdoor sports market because of similar market with different products 4. Diversification into outdoor fitness training 5. Develop new innovative products to capture the market 6. Developing a synergy through more partnerships with outdoor groups 7. Build better relationship and loyalty among customers through sponsorships of outdoor sports and events |
Cotswold Outdoor Threats |
The threats in the SWOT Analysis of Cotswold Outdoor are as mentioned: 1. Weather conditions are a direct threat to outdoor retailers with sales being significantly hit in bad weather years 4. Margin compression from online competitors 5. Declining youth participation in core outdoor activities 6. Economic downturn significantly affects peoples vacation and outdoor activity affecting sales 7. Changing Customer preferences which can be quite unpredictable |
Cotswold Outdoor Competition | |
Cotswold Outdoor Competitors |
Below are the top 4 competitors of Cotswold Outdoor: 1.Tresspass 4.Blacks Outdoor Retailer |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cotswold Outdoor. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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