Published in Lifestyle and Retail category by MBA Skool Team
Cotswold Outdoor is one of the leading brands in the lifestyle and retail sector. Cotswold Outdoor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cotswold Outdoor:
Actively supportslocal communities and groups thus establishing good ties with outdoor activity groups
Award-winning website and exclusive stockist of many popular products
Competitive Pricing (Offers to match prices of any competitor)
Above are the strengths in the SWOT Analysis of Cotswold Outdoor. The strengths of Cotswold Outdoor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cotswold Outdoor Weaknesses
Limited market share and less marketing compared to globa competitors
In-store staff requires extensive training and expense and hence attrition can be a problem
These were the weaknesses in the Cotswold Outdoor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cotswold Outdoor Opportunities
Opportunity to enter outdoor sports market because of similar market with different products
Move out of UK into another western country with disposable income and a culture of outdoor activity
Go into more personalized service (leverage the trained sales staff)
Diversification into outdoor fitness training
Develop new innovative products to capture the market
Developing a synergy through more partnerships with outdoor groups
Build better relationship and loyalty among customers through sponsorships of outdoor sports and events
Above we covered the opportunities in Cotswold Outdoor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cotswold Outdoor Threats
Weather conditions are a direct threat to outdoor retailers with sales being significantly hit in bad weather years
Larger and more dominant businesses like Tresspass andTog 24 with more stores and longer heritage
Growing urbanization is driving down outdoor activity
Margin compression from online competitors
Declining youth participation in core outdoor activities
Over 3 decades of experience in selling outdoor equipment; Expert training to staff; Expert Boot-fitting, Rucksack Fitting
Cotswold Outdoor STP
People doing outdoor leisure/adventure activities
Physically Active families, Adventurous People, Holiday Makers,Duke of Edinburgh's Award candidates
Price (Competitive Pricing), People – Expert trained staff
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Cotswold Outdoor. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute