Published in Lifestyle and Retail category by MBA Skool Team
Kmart is one of the leading brands in the lifestyle and retail sector. Kmart SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Kmart:
Exclusive Product lines like Joe Boxer, Route 66 etc.
Most stores being located in urban areas with concentrated populations
Special Lay away plan for people who want to pay in installments
Excellent customer service
Brand loyalty is high among the smaller customer base
Brand Equity is high due to early presence in the retail segment
Great quality in food and perishable articles
Above are the strengths in the SWOT Analysis of Kmart. The strengths of Kmart looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Overleveraged financial position, applied for chapter 11 bankruptcy
Inability to compete with walmart on price due to poor supply chain systems
Closure of stores affected brand
These were the weaknesses in the Kmart SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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