Kmart SWOT Analysis, Competitors & USP
SWOT analysis of Kmart analyses the brand by its strengths, weaknesses, opportunities & threats. In Kmart SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Kmart to benchmark its business & performance as compared to the competitors. Kmart is one of the leading brands in the lifestyle and retail sector.
The table below lists the Kmart SWOT (Strengths, Weaknesses, Opportunities, Threats), top Kmart competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Kmart Brand Analysis | |
|---|---|
| Parent Company |
Sears Holdings Corporation |
| Category |
Discount Retail Store Chain |
| Sector | |
| Tagline/ Slogan |
There's smart, then there's K-mart |
| USP |
Promotional Pricing and Weekly Mailers |
| Kmart STP | |
| Segment |
Urban Market Segment |
| Target Corporation Group |
Middle Class and Blue Collar customers |
| Positioning |
Positioning on low price similar to Walmart |
| SWOT Analysis of Kmart | |
| Kmart Strengths |
Below are the Strengths in the SWOT Analysis of Kmart: 1. Exclusive Product lines like Joe Boxer, Route 66 etc. 5. Brand loyalty is high among the smaller customer base 6.Brand Equity is high due to early presence in the retail segment 7.Great quality in food and perishable articles |
| Kmart Weaknesses |
Here are the weaknesses in the Kmart SWOT Analysis: 1.Overleveraged financial position, applied for chapter 11 bankruptcy 3. Closure of stores affected brand |
| Kmart Opportunities |
Following are the Opportunities in Kmart SWOT Analysis: 1. Emerging Markets and Expansions abroad 4. Expand services to culinary schools, healthcare, others 5. Target Corporation newer customer segments during lucrative Black Friday sales 6. Increase market presence through store growth in rural regions where it has a low presence 7. Acquisitions of newer brands and labels can improve sales |
| Kmart Threats |
The threats in the SWOT Analysis of Kmart are as mentioned: 1.Economic slowdowns will shift customers to stores with cheaper offerings like walmart 4. External changes (government, politics, taxes, etc) 5. Inability to absorb price increases due to smaller scale vs. national competitors 6. Economic downturn affecting core shoppers’ wallets 7. Declining profits can put pressure on already weak financial positions |
| Kmart Competition | |
| Kmart Competitors |
Below are the top 3 competitors of Kmart: 1.Walmart |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Kmart. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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