SWOT analysis of Bay Trading Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bay Trading Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bay Trading Company to benchmark its business & performance as compared to the competitors and industry. Bay Trading Company is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bay Trading Company competitors and elaborates Bay Trading Company market segmentation, target group, positioning & Unique Selling Proposition (USP).
| Bay Trading Company Brand Analysis | |
|---|---|
| Parent Company |
Rinku Group |
| Category |
Apparel Store |
| Sector | |
| Tagline/ Slogan |
Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk |
| USP |
Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market. |
| Bay Trading Company STP | |
| Segment |
Young people who are fashion conscious |
| Target Group |
The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities. |
| Positioning |
Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike |
| Bay Trading Company SWOT Analysis | |
| Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bay Trading Company. Strengths are: 1. Provide unique range of quality items at reasonable prices. 5. There are over 1000 employees with the organisation |
| Weaknesses |
Here are the weaknesses in the Bay Trading Company SWOT Analysis: 1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base. |
| Opportunities |
Following are the Opportunities in Bay Trading Company SWOT Analysis: 1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group |
| Threats |
The threats in the SWOT Analysis of Bay Trading Company are as mentioned: 1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites. |
| Bay Trading Company Competition | |
| Competitors |
Below are the top 2 Bay Trading Company competitors: 1.Next PLC |
The brandguide table above concludes the Bay Trading Company SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bay Trading Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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