Bay Trading Company SWOT Analysis, Competitors & USP
SWOT analysis of Bay Trading Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Bay Trading Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bay Trading Company to benchmark its business & performance as compared to the competitors. Bay Trading Company is one of the leading brands in the lifestyle and retail sector.
The table below lists the Bay Trading Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bay Trading Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Bay Trading Company Brand Analysis | |
|---|---|
| Parent Company |
Rinku Group |
| Category |
Apparel Store |
| Sector | |
| Tagline/ Slogan |
Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk |
| USP |
Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market. |
| Bay Trading Company STP | |
| Segment |
Young people who are fashion conscious |
| Target Group |
The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities. |
| Positioning |
Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike |
| SWOT Analysis of Bay Trading Company | |
| Bay Trading Company Strengths |
Below are the Strengths in the SWOT Analysis of Bay Trading Company: 1. Provide unique range of quality items at reasonable prices. 5. There are over 1000 employees with the organisation |
| Bay Trading Company Weaknesses |
Here are the weaknesses in the Bay Trading Company SWOT Analysis: 1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base. |
| Bay Trading Company Opportunities |
Following are the Opportunities in Bay Trading Company SWOT Analysis: 1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group |
| Bay Trading Company Threats |
The threats in the SWOT Analysis of Bay Trading Company are as mentioned: 1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites. |
| Bay Trading Company Competition | |
| Bay Trading Company Competitors |
Below are the top 2 competitors of Bay Trading Company: 1.Next PLC |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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