Bay Trading Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bay Trading Company SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bay Trading Company, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bay Trading Company to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bay Trading Company is one of the leading brands in the lifestyle and retail sector.

The article below lists the Bay Trading Company SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bay Trading Company SWOT Analysis:

SWOT Analysis of Bay Trading Company

For Bay Trading Company, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bay Trading Company Strengths

The strengths of Bay Trading Company looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bay Trading Company :

1. Provide unique range of quality items at reasonable prices.
2. Work with suppliers to offer unique new designs in a wide range of color pallette
3. Collections like Big Baby and Estella Bartlett brings with it new range of clothing and jewelry designs.
4. Has a wide network and reach. The brand has 270+ stand alone stores.

5. There are over 1000 employees with the organisation

Bay Trading Company Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bay Trading Company SWOT Analysis:

1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base.
2. Administrative problems when credit insurers withdrew their covers from them

Bay Trading Company Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bay Trading Company SWOT Analysis:

1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group
2.Increasing purchasing power parity leading to improved lifestyles and discretionary spending on fashion.
3. Expand online trading ecommerce site to capture online purchasing.

Bay Trading Company Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bay Trading Company are as mentioned:

1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites.
2. Intense competition from other clothing retail stores.
3.Acquisitions and change in administration might hamper future growth prospects and growth strategy.

Bay Trading Company Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Bay Trading Company:

1.Next PLC
2.British Home Stores

Hence this concludes the Bay Trading Company SWOT analysis.

Continue reading more about the brand/company.

About Bay Trading Company

Bay Trading Company Overview
Parent Company

Rinku Group


Apparel  Store


Lifestyle and Retail

Tagline/ Slogan

Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk


Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market.

Bay Trading Company STP

Young people who are fashion conscious

Target Market

The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities.


Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Bay Trading Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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