Bay Trading Company SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bay Trading Company analyses the brand by its strengths, weaknesses, opportunities & threats. In Bay Trading Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bay Trading Company to benchmark its business & performance as compared to the competitors. Bay Trading Company is one of the leading brands in the lifestyle and retail sector.

The table below lists the Bay Trading Company SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bay Trading Company competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Bay Trading Company SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bay Trading Company Brand Analysis
Parent Company

Rinku Group


Apparel  Store


Lifestyle and Retail

Tagline/ Slogan

Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk


Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market.

Bay Trading Company STP

Young people who are fashion conscious

Target Group

The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities.


Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike

SWOT Analysis of Bay Trading Company
Bay Trading Company Strengths

Below are the Strengths in the SWOT Analysis of Bay Trading Company:

1. Provide unique range of quality items at reasonable prices.
2. Work with suppliers to offer unique new designs in a wide range of color pallette
3. Collections like Big Baby and Estella Bartlett brings with it new range of clothing and jewelry designs.
4. Has a wide network and reach. The brand has 270+ stand alone stores.

5. There are over 1000 employees with the organisation

Bay Trading Company Weaknesses

Here are the weaknesses in the Bay Trading Company SWOT Analysis:

1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base.
2. Administrative problems when credit insurers withdrew their covers from them

Bay Trading Company Opportunities

Following are the Opportunities in Bay Trading Company SWOT Analysis:

1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group
2.Increasing purchasing power parity leading to improved lifestyles and discretionary spending on fashion.
3. Expand online trading ecommerce site to capture online purchasing.

Bay Trading Company Threats

The threats in the SWOT Analysis of Bay Trading Company are as mentioned:

1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites.
2. Intense competition from other clothing retail stores.
3.Acquisitions and change in administration might hamper future growth prospects and growth strategy.

Bay Trading Company Competition
Bay Trading Company Competitors

Below are the top 2 competitors of Bay Trading Company:

1.Next PLC
2.British Home Stores


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bay Trading Company. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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