Bay Trading Company SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4791

SWOT analysis of Bay Trading Company analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bay Trading Company SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bay Trading Company to benchmark its business & performance as compared to the competitors and industry. Bay Trading Company is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Bay Trading Company competitors and elaborates Bay Trading Company market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bay Trading Company SWOT, Competitors, Marketing STP & Brand analysis Table
Bay Trading Company Brand Analysis
Parent Company

Rinku Group


Apparel  Store


Lifestyle and Retail

Tagline/ Slogan

Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk


Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market.

Bay Trading Company STP

Young people who are fashion conscious

Target Group

The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities.


Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike

Bay Trading Company SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bay Trading Company. Strengths are:

1. Provide unique range of quality items at reasonable prices.
2. Work with suppliers to offer unique new designs in a wide range of color pallette
3. Collections like Big Baby and Estella Bartlett brings with it new range of clothing and jewelry designs.
4. Has a wide network and reach. The brand has 270+ stand alone stores.

5. There are over 1000 employees with the organisation


Here are the weaknesses in the Bay Trading Company SWOT Analysis:

1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base.
2. Administrative problems when credit insurers withdrew their covers from them


Following are the Opportunities in Bay Trading Company SWOT Analysis:

1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group
2.Increasing purchasing power parity leading to improved lifestyles and discretionary spending on fashion.
3. Expand online trading ecommerce site to capture online purchasing.


The threats in the SWOT Analysis of Bay Trading Company are as mentioned:

1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites.
2. Intense competition from other clothing retail stores.
3.Acquisitions and change in administration might hamper future growth prospects and growth strategy.

Bay Trading Company Competition

Below are the top 2 Bay Trading Company competitors:

1.Next PLC
2.British Home Stores


The brandguide table above concludes the Bay Trading Company SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bay Trading Company. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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