Bay Trading Company SWOT Analysis
Here is a detailed SWOT analysis of Bay Trading Company covering strengths, weaknesses, opportunities and threats.
Bay Trading Company Strengths
- Provide unique range of quality items at reasonable prices.
- Work with suppliers to offer unique new designs in a wide range of color pallette
- Collections like Big Baby and Estella Bartlett brings with it new range of clothing and jewelry designs.
- Has a wide network and reach. The brand has 270+ stand alone stores.
- There are over 1000 employees with the organisation
Above are the strengths in the SWOT Analysis of Bay Trading Company. The strengths of Bay Trading Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bay Trading Company Weaknesses
- Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base.
- Administrative problems when credit insurers withdrew their covers from them
These were the weaknesses in the Bay Trading Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bay Trading Company Opportunities
- More brand and fashion conscious youth who want to maintain a style statement – increasing target group
- Increasing purchasing power parity leading to improved lifestyles and discretionary spending on fashion.
- Expand online trading ecommerce site to capture online purchasing.
Above we covered the opportunities in Bay Trading Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bay Trading Company Threats
- Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites.
- Intense competition from other clothing retail stores.
- Acquisitions and change in administration might hamper future growth prospects and growth strategy.
The threats in the SWOT Analysis of Bay Trading Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bay Trading Company SWOT analysis.
About Bay Trading Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bay Trading Company Overview | |
|---|---|
| Parent Company |
Rinku Group |
| Category |
Apparel Store |
| Sector | |
| Tagline/ Slogan |
Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk |
| USP |
Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market. |
| Bay Trading Company STP | |
| Segmentation |
Young people who are fashion conscious |
| Target Market |
The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities. |
| Positioning |
Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike |
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