Card Factory is one of the leading brands in the lifestyle and retail sector. Card Factory SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Card Factory:
Quick Glance:
Above are the strengths in the SWOT Analysis of Card Factory. The strengths of Card Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Card Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Card Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Card Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Card Factory SWOT analysis.
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About Card Factory
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Card Factory Overview | |
---|---|
Parent Company |
Sportswift Ltd |
Category |
Greeting Cards, Gift stores |
Sector | |
Tagline/ Slogan |
Compare the quality, compare the price |
USP |
Prices constant for the last ten years |
Card Factory STP | |
Segmentation |
People interested in buying Cards and gifts at affordable prices |
Target Market |
Young middle class people who wants good quality products at affordable prices |
Positioning |
Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Card Factory. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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