Card Factory SWOT Analysis, Competitors & USP
SWOT analysis of Card Factory analyses the brand by its strengths, weaknesses, opportunities & threats. In Card Factory SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Card Factory to benchmark its business & performance as compared to the competitors. Card Factory is one of the leading brands in the lifestyle and retail sector.
The table below lists the Card Factory SWOT (Strengths, Weaknesses, Opportunities, Threats), top Card Factory competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Card Factory Brand Analysis | |
|---|---|
| Parent Company |
Sportswift Ltd |
| Category |
Greeting Cards, Gift stores |
| Sector | |
| Tagline/ Slogan |
Compare the quality, compare the price |
| USP |
Prices constant for the last ten years |
| Card Factory STP | |
| Segment |
People interested in buying Cards and gifts at affordable prices |
| Target Group |
Young middle class people who wants good quality products at affordable prices |
| Positioning |
Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money |
| SWOT Analysis of Card Factory | |
| Card Factory Strengths |
Below are the Strengths in the SWOT Analysis of Card Factory: 1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards 5. The company has over 6500 employees |
| Card Factory Weaknesses |
Here are the weaknesses in the Card Factory SWOT Analysis: 1. Stuck with the price range |
| Card Factory Opportunities |
Following are the Opportunities in Card Factory SWOT Analysis: 1. Growth in UK as well as in other countries |
| Card Factory Threats |
The threats in the SWOT Analysis of Card Factory are as mentioned: 1. British Greeting cards market not growing |
| Card Factory Competition | |
| Card Factory Competitors |
Below are the top 3 competitors of Card Factory: 1. Clinton Cards |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Card Factory. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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