Card Factory SWOT Analysis
Here is a detailed SWOT analysis of Card Factory covering strengths, weaknesses, opportunities and threats.
Card Factory Strengths
- Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
- Online sale through gettingpersonal.co.uk including variety of products from chocolates to engraved champagne flutes
- Strong Management with good decision making capabilities
- Large number of valued store network
- The company has over 6500 employees
Above are the strengths in the SWOT Analysis of Card Factory. The strengths of Card Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Card Factory Weaknesses
- Stuck with the price range
- Not adjusting fast to the change happening in the greeting card industry
- Limited cards range online means limited share
These were the weaknesses in the Card Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Card Factory Opportunities
- Growth in UK as well as in other countries
- Increase in online cards market
- Increase Product variety and mix online with proper marketing
Above we covered the opportunities in Card Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Card Factory Threats
- British Greeting cards market not growing
- Online retailers growing at high pace
- Rising Delivery charges
The threats in the SWOT Analysis of Card Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Card Factory SWOT analysis.
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About Card Factory
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Card Factory Overview | |
|---|---|
| Parent Company |
Sportswift Ltd |
| Category |
Greeting Cards, Gift stores |
| Sector | |
| Tagline/ Slogan |
Compare the quality, compare the price |
| USP |
Prices constant for the last ten years |
| Card Factory STP | |
| Segmentation |
People interested in buying Cards and gifts at affordable prices |
| Target Market |
Young middle class people who wants good quality products at affordable prices |
| Positioning |
Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money |
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