Card Factory SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Card Factory, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Card Factory to benchmark its business & performance as compared to the competitors, and make strategic improvements. Card Factory is one of the leading brands in the lifestyle and retail sector.
The article below lists the Card Factory SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Card Factory SWOT Analysis:
In this article:
For Card Factory, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
The strengths of Card Factory looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Card Factory :
1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
2. Online sale through gettingpersonal.co.uk including variety of products from chocolates to engraved champagne flutes
3. Strong Management with good decision making capabilities
4. Large number of valued store network
5. The company has over 6500 employees
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Card Factory SWOT Analysis:
1. Stuck with the price range
2. Not adjusting fast to the change happening in the greeting card industry
3. Limited cards range online means limited share
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Card Factory SWOT Analysis:
1. Growth in UK as well as in other countries
2. Increase in online cards market
3. Increase Product variety and mix online with proper marketing
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Card Factory are as mentioned:
1. British Greeting cards market not growing
2. Online retailers growing at high pace
3. Rising Delivery charges
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Card Factory:
1. Clinton Cards
Hence this concludes the Card Factory SWOT analysis.
Continue reading more about the brand/company.
|Card Factory Overview|
Greeting Cards, Gift stores
Compare the quality, compare the price
Prices constant for the last ten years
|Card Factory STP|
People interested in buying Cards and gifts at affordable prices
Young middle class people who wants good quality products at affordable prices
Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Card Factory. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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