SWOT Analysis of Card Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Card Factory |
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Parent Company |
Sportswift Ltd |
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Category |
Greeting Cards, Gift stores |
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Sector |
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Tagline/ Slogan |
Compare the quality, compare the price |
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USP |
Prices constant for the last ten years |
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Card Factory STP |
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Segment |
People interested in buying Cards and gifts at affordable prices |
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Target Group |
Young middle class people who wants good quality products at affordable prices |
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Positioning |
Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money |
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Card Factory SWOT Analysis |
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Strengths |
1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards 5. The company has over 6500 employees |
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Weaknesses |
1. Stuck with the price range |
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Opportunities |
1. Growth in UK as well as in other countries |
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Threats |
1. British Greeting cards market not growing |
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Card Factory Competition |
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Competitors |
1. Clinton Cards |
The brandguide table above concludes the Card Factory SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Card Factory. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
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