Card Factory SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

Here is a detailed SWOT analysis of Card Factory covering strengths, weaknesses, opportunities and threats.

Card Factory Strengths

  1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
  2. Online sale through gettingpersonal.co.uk including variety of products from chocolates to engraved champagne flutes
  3. Strong Management with good decision making capabilities
  4. Large number of valued store network
  5. The company has over 6500 employees

Above are the strengths in the SWOT Analysis of Card Factory. The strengths of Card Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Card Factory Weaknesses

  1. Stuck with the price range
  2. Not adjusting fast to the change happening in the greeting card industry
  3. Limited cards range online means limited share

These were the weaknesses in the Card Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Card Factory Opportunities

  1. Growth in UK as well as in other countries
  2. Increase in online cards market
  3. Increase Product variety and mix online with proper marketing

Above we covered the opportunities in Card Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Card Factory Threats

  1. British Greeting cards market not growing
  2. Online retailers growing at high pace
  3. Rising Delivery charges

The threats in the SWOT Analysis of Card Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

  • .  2. 

Hence this concludes the Card Factory SWOT analysis.

Continue reading more about the brand/company.

About Card Factory

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Card Factory Overview
Parent Company

Sportswift Ltd

Category

Greeting Cards, Gift stores

Sector

Lifestyle and Retail

Tagline/ Slogan

Compare the quality, compare the price

USP

Prices constant for the last ten years

Card Factory STP
Segmentation

People interested in buying Cards and gifts at affordable prices

Target Market

Young middle class people who wants good quality products at affordable prices

Positioning

Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Card Factory. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:


The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin