Card Factory SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Card Factory analyses the brand by its strengths, weaknesses, opportunities & threats. In Card Factory SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Card Factory to benchmark its business & performance as compared to the competitors. Card Factory is one of the leading brands in the lifestyle and retail sector.

The table below lists the Card Factory SWOT (Strengths, Weaknesses, Opportunities, Threats), top Card Factory competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Card Factory SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Card Factory Brand Analysis
Parent Company

Sportswift Ltd


Greeting Cards, Gift stores


Lifestyle and Retail

Tagline/ Slogan

Compare the quality, compare the price


Prices constant for the last ten years

Card Factory STP

People interested in buying Cards and gifts at affordable prices

Target Group

Young middle class people who wants good quality products at affordable prices


Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money

SWOT Analysis of Card Factory
Card Factory Strengths

Below are the Strengths in the SWOT Analysis of Card Factory:

1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
2.  Online sale through including variety of products from chocolates to engraved champagne flutes
3.  Strong Management with good decision making capabilities
4. Large number of valued store network

5. The company has over 6500 employees

Card Factory Weaknesses

Here are the weaknesses in the Card Factory SWOT Analysis:

1.  Stuck with the price range
2.  Not adjusting fast to the change happening in the greeting card industry
3.  Limited cards range online means limited share

Card Factory Opportunities

Following are the Opportunities in Card Factory SWOT Analysis:

1.  Growth in UK as well as in other countries
2.  Increase in online cards market
3.  Increase Product variety and mix online with proper marketing

Card Factory Threats

The threats in the SWOT Analysis of Card Factory are as mentioned:

1.  British Greeting cards market not growing
2.  Online retailers growing at high pace
3. Rising Delivery charges

Card Factory Competition
Card Factory Competitors

Below are the top 3 competitors of Card Factory:

1.  Clinton Cards
2.  Scribblers
3. Moonpig


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Card Factory. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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