Card Factory SWOT Analysis, USP & Competitors

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SWOT Analysis of Card Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Card Factory

Parent Company

Sportswift Ltd


Greeting Cards, Gift stores


Retail stores

Tagline/ Slogan

Compare the quality, compare the price


Prices constant for the last ten years



People interested in buying Cards and gifts at affordable prices

Target Group

Young middle class people who wants good quality products at affordable prices


Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money

SWOT Analysis


1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
2.  Online sale through including variety of products from chocolates to engraved champagne flutes
3.  Strong Management with good decision making capabilities
4. Large number of valued store network

5. The company has over 6500 employees


1.  Stuck with the price range
2.  Not adjusting fast to the change happening in the greeting card industry
3.  Limited cards range online means limited share


1.  Growth in UK as well as in other countries
2.  Increase in online cards market
3.  Increase Product variety and mix online with proper marketing


1.  British Greeting cards market not growing
2.  Online retailers growing at high pace
3. Rising Delivery charges



1.  Clinton Cards
2.  Scribblers
3. Moonpig


The table above concludes the Card Factory SWOT analysis along with its marketing and brand parameters.


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