Card Factory SWOT Analysis, Competitors & USP

Card Factory SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Card Factory, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Card Factory to benchmark its business & performance as compared to the competitors, and make strategic improvements. Card Factory is one of the leading brands in the lifestyle and retail sector.

The article below lists the Card Factory SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Card Factory SWOT Analysis:

SWOT Analysis of Card Factory

For Card Factory, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Card Factory Strengths

The strengths of Card Factory looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Card Factory :

1. Value positioning -High efficiency in Management and not much reliance on suppliers. Designs, Sources and prints its own cards
2.  Online sale through gettingpersonal.co.uk including variety of products from chocolates to engraved champagne flutes
3.  Strong Management with good decision making capabilities
4. Large number of valued store network

5. The company has over 6500 employees

Card Factory Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Card Factory SWOT Analysis:

1.  Stuck with the price range
2.  Not adjusting fast to the change happening in the greeting card industry
3.  Limited cards range online means limited share

Card Factory Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Card Factory SWOT Analysis:

1.  Growth in UK as well as in other countries
2.  Increase in online cards market
3.  Increase Product variety and mix online with proper marketing

Card Factory Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Card Factory are as mentioned:

1.  British Greeting cards market not growing
2.  Online retailers growing at high pace
3. Rising Delivery charges

Card Factory Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Card Factory:

1.  Clinton Cards
2.  Scribblers
3. Moonpig

Hence this concludes the Card Factory SWOT analysis.

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About Card Factory

Card Factory Overview
Parent Company	Sportswift Ltd
Category	Greeting Cards, Gift stores
Sector	Lifestyle and Retail
Tagline/ Slogan	Compare the quality, compare the price
USP	Prices constant for the last ten years
Card Factory STP
Segmentation	People interested in buying Cards and gifts at affordable prices
Target Market	Young middle class people who wants good quality products at affordable prices
Positioning	Card Factory sells cards and gifts to people who wants a good quality product with lot of variety and provide value for their money

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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