Condor Cycles SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Condor Cycles analyses the brand by its strengths, weaknesses, opportunities & threats. In Condor Cycles SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Condor Cycles to benchmark its business & performance as compared to the competitors. Condor Cycles is one of the leading brands in the lifestyle and retail sector.

The table below lists the Condor Cycles SWOT (Strengths, Weaknesses, Opportunities, Threats), top Condor Cycles competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Condor Cycles SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Condor Cycles Brand Analysis
Parent Company

Condor Cycles Ltd

Category

Sports Equipment: Cycling

Sector

Lifestyle and Retail

Tagline/ Slogan

Cut for a life on the bike

USP

Customers can build bikes according to needs

Condor Cycles STP
Segment

Sports

Target Group

Young Sports enthusiasts who want to seriously pursue cycling

Positioning

One stop shop for serious cycle enthusiasts

SWOT Analysis of Condor Cycles
Condor Cycles Strengths

Below are the Strengths in the SWOT Analysis of Condor Cycles:

1. Most trusted brand of cycles for people who seriously want to pursue cycling

2. One stop shop for all kinds of biking requirements. Widest range of high quality products related to cycling including accessories and apparels available apart from cycles.

3. Ease of building a custom made bike according to one’s requirement has helped tap into almost every segment of cycling enthusiasts.

4. Very knowledgeable staff who help customers make the right choice in selecting the best bike for them

5. Vertically integrated the value chain of the cycling industry from manufacturing to after sale service.

6. Customer satisfaction is excellent and has made customers loyal over time. Training programs relating to maintenance of bikes has helped build good customer relations.

7. Has been ridden by sports riders Condor bicycles have been ridden to World Championship gold medals and ridden in the Tour de France.

Condor Cycles Weaknesses

Here are the weaknesses in the Condor Cycles SWOT Analysis:

1. No online easy ordering system not present

2. The variety of products catering to women segment is limited

3. Geographic limitations mean less brand awareness

Condor Cycles Opportunities

Following are the Opportunities in Condor Cycles SWOT Analysis:

1. With global warming being a major concern worldwide, and no car days being a norm in many parts of Europe, there is a boom in the cycle industry.

2. They can tie up with cycling training schools or open one under their brand name

3. Women competitive cycling is gearing up recently and hence they can enlarge their product portfolio for women cycles and apparels as now they have limited editions of these

4. Can integrate into health drink or health awareness programs to boost brand awareness and boost sales.

Condor Cycles Threats

The threats in the SWOT Analysis of Condor Cycles are as mentioned:

1. Global slowdown causes threat as disposable income decreases

Better transportation can easily be a substitute

2. Intense competition can take away market share

Condor Cycles Competition
Condor Cycles Competitors

Below are the top 3 competitors of Condor Cycles:

1. Cycling Sports Group

2. Scott

3. Sigma Sport

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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