Condor Cycles SWOT Analysis, Competitors & USP

Condor Cycles SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Condor Cycles, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Condor Cycles to benchmark its business & performance as compared to the competitors, and make strategic improvements. Condor Cycles is one of the leading brands in the lifestyle and retail sector.

The article below lists the Condor Cycles SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Condor Cycles SWOT Analysis:

SWOT Analysis of Condor Cycles

For Condor Cycles, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Condor Cycles Strengths

The strengths of Condor Cycles looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Condor Cycles :

1. Most trusted brand of cycles for people who seriously want to pursue cycling

2. One stop shop for all kinds of biking requirements. Widest range of high quality products related to cycling including accessories and apparels available apart from cycles.

3. Ease of building a custom made bike according to one’s requirement has helped tap into almost every segment of cycling enthusiasts.

4. Very knowledgeable staff who help customers make the right choice in selecting the best bike for them

5. Vertically integrated the value chain of the cycling industry from manufacturing to after sale service.

6. Customer satisfaction is excellent and has made customers loyal over time. Training programs relating to maintenance of bikes has helped build good customer relations.

7. Has been ridden by sports riders Condor bicycles have been ridden to World Championship gold medals and ridden in the Tour de France.

Condor Cycles Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Condor Cycles SWOT Analysis:

1. No online easy ordering system not present

2. The variety of products catering to women segment is limited

3. Geographic limitations mean less brand awareness

Condor Cycles Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Condor Cycles SWOT Analysis:

1. With global warming being a major concern worldwide, and no car days being a norm in many parts of Europe, there is a boom in the cycle industry.

2. They can tie up with cycling training schools or open one under their brand name

3. Women competitive cycling is gearing up recently and hence they can enlarge their product portfolio for women cycles and apparels as now they have limited editions of these

4. Can integrate into health drink or health awareness programs to boost brand awareness and boost sales.

Condor Cycles Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Condor Cycles are as mentioned:

1. Global slowdown causes threat as disposable income decreases

Better transportation can easily be a substitute

2. Intense competition can take away market share

Condor Cycles Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Condor Cycles:

1. Cycling Sports Group

2. Scott

3. Sigma Sport

Hence this concludes the Condor Cycles SWOT analysis.

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About Condor Cycles

Condor Cycles Overview
Parent Company	Condor Cycles Ltd
Category	Sports Equipment: Cycling
Sector	Lifestyle and Retail
Tagline/ Slogan	Cut for a life on the bike
USP	Customers can build bikes according to needs
Condor Cycles STP
Segmentation	Sports
Target Market	Young Sports enthusiasts who want to seriously pursue cycling
Positioning	One stop shop for serious cycle enthusiasts

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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