Burlington Coat Factory SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Burlington Coat Factory SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Burlington Coat Factory, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burlington Coat Factory to benchmark its business & performance as compared to the competitors, and make strategic improvements. Burlington Coat Factory is one of the leading brands in the lifestyle and retail sector.

The article below lists the Burlington Coat Factory SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Burlington Coat Factory SWOT Analysis:

SWOT Analysis of Burlington Coat Factory

For Burlington Coat Factory, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Burlington Coat Factory Strengths

The strengths of Burlington Coat Factory looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Burlington Coat Factory :

1.  Strong network of around 500 stores in different US states.
2. A one stop shopping experience since the stores features most of the famous labels at a price discount of 60 to 70% compared to department stores
3. Online purchase available for both coat factory products and baby depot products making it easier for an entire family to shop together.

4.  It is one of the nation’s largest coat sellers

5. Over 25,000 people are employed with the organisation

Burlington Coat Factory Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Burlington Coat Factory SWOT Analysis:

1.  People might perceive the store to be selling low quality items since the prices are very low
2. Company reputation is at stake due to the recent litigations involving false labelling
3. Shopping experience is not that good since the stores will have minimalistic infrastructure.

Burlington Coat Factory Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Burlington Coat Factory SWOT Analysis:

1.  Giving cash and credit card refunds has attracted more customers to the stores

2. Mobile shopping is increasing day by day and it would be convenient for increasing population

3. Expansion to other countries preferably European countries is seen as a good option for the chain

Burlington Coat Factory Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Burlington Coat Factory are as mentioned:

1.  News like the labeling of real fur as faux fur has tarnished the reputation of the firm.
2. People might perceive it as a place where they sell low quality goods
3. Competition from local competitors offering similar products at even lower prices

Burlington Coat Factory Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Burlington Coat Factory:

1. TJ Maxx

2. Marshalls
3. Ross stores

Hence this concludes the Burlington Coat Factory SWOT analysis.

Continue reading more about the brand/company.

About Burlington Coat Factory

Burlington Coat Factory Overview
Parent Company



Department store (clothes and shoes)


Lifestyle and Retail

Tagline/ Slogan

We sell more than coats


Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

Burlington Coat Factory STP

Miidle/upper middle class

Target Market

Young working professionals/trend lovers


Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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