Burlington Coat Factory SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Burlington Coat Factory analyses the brand by its strengths, weaknesses, opportunities & threats. In Burlington Coat Factory SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Burlington Coat Factory to benchmark its business & performance as compared to the competitors. Burlington Coat Factory is one of the leading brands in the lifestyle and retail sector.

The table below lists the Burlington Coat Factory SWOT (Strengths, Weaknesses, Opportunities, Threats), top Burlington Coat Factory competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Burlington Coat Factory SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Burlington Coat Factory Brand Analysis
Parent Company

Burlington

Category

Department store (clothes and shoes)

Sector

Lifestyle and Retail

Tagline/ Slogan

We sell more than coats

USP

Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

Burlington Coat Factory STP
Segment

Miidle/upper middle class

Target Group

Young working professionals/trend lovers

Positioning

Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

SWOT Analysis of Burlington Coat Factory
Burlington Coat Factory Strengths

Below are the Strengths in the SWOT Analysis of Burlington Coat Factory:

1.  Strong network of around 500 stores in different US states.
2. A one stop shopping experience since the stores features most of the famous labels at a price discount of 60 to 70% compared to department stores
3. Online purchase available for both coat factory products and baby depot products making it easier for an entire family to shop together.

4.  It is one of the nation’s largest coat sellers

5. Over 25,000 people are employed with the organisation

Burlington Coat Factory Weaknesses

Here are the weaknesses in the Burlington Coat Factory SWOT Analysis:

1.  People might perceive the store to be selling low quality items since the prices are very low
2. Company reputation is at stake due to the recent litigations involving false labelling
3. Shopping experience is not that good since the stores will have minimalistic infrastructure.

Burlington Coat Factory Opportunities

Following are the Opportunities in Burlington Coat Factory SWOT Analysis:

1.  Giving cash and credit card refunds has attracted more customers to the stores

2. Mobile shopping is increasing day by day and it would be convenient for increasing population

3. Expansion to other countries preferably European countries is seen as a good option for the chain

Burlington Coat Factory Threats

The threats in the SWOT Analysis of Burlington Coat Factory are as mentioned:

1.  News like the labeling of real fur as faux fur has tarnished the reputation of the firm.
2. People might perceive it as a place where they sell low quality goods
3. Competition from local competitors offering similar products at even lower prices

Burlington Coat Factory Competition
Burlington Coat Factory Competitors

Below are the top 3 competitors of Burlington Coat Factory:

1. TJ Maxx

2. Marshalls
3. Ross stores


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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