H-E-B SWOT Analysis
H-E-B is one of the leading brands in the lifestyle and retail sector. H-E-B SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of H-E-B:
Quick Glance:
H-E-B Strengths
- Over 350+ H-E-B stores across the State of Texas and northern Mexico
- From its pre-tax profits, it donates 5% to charity
- Closed on Sundays and is a religious company
- Over 100 years in the retail sector with over 75,000+ employees
- Some stores have additional services such as Bakery, Bank, Beauty Advisor, etc.
- H-E-B plus! : caters electronics, kitchenware and outdoor equipment
- Most of the stores have an attached pharmacy
Above are the strengths in the SWOT Analysis of H-E-B. The strengths of H-E-B looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
H-E-B Weaknesses
- Strong presence in Texas but very few stores in the other states
- Very few stores have Bakery, toys or linen
- Intense competition means limited market share
These were the weaknesses in the H-E-B SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
H-E-B Opportunities
- H-E-B can expand outside Texas in US and abroad as well
- Home delivery in localities is very convenient to customers
- Customer loyalty programs help retain loyalty
Above we covered the opportunities in H-E-B SWOT Analysis. The opportunities for any brand can include prospects of future growth.
H-E-B Threats
- Departmental stores have more variety to choose from
- Local mom and pop stores can affect business of H-E-B
- Specialized bakeries, restaurants and pharmacies
The threats in the SWOT Analysis of H-E-B are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the H-E-B SWOT analysis.
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About H-E-B
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| H-E-B Overview | |
|---|---|
| Parent Company |
H-E-B |
| Category |
Retail |
| Sector | |
| Tagline/ Slogan |
Healthy Food at H – E – B |
| USP |
A number of low priced H-E-B products |
| H-E-B STP | |
| Segmentation |
Those interested in buying from the nearest store |
| Target Market |
Lower middle class |
| Positioning |
A community store |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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