H-E-B SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

H-E-B SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of H-E-B, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H-E-B to benchmark its business & performance as compared to the competitors, and make strategic improvements. H-E-B is one of the leading brands in the lifestyle and retail sector.

The article below lists the H-E-B SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the H-E-B SWOT Analysis:

SWOT Analysis of H-E-B

For H-E-B, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

H-E-B Strengths

The strengths of H-E-B looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of H-E-B :

1. Over 350+ H-E-B stores across the State of Texas and northern Mexico
2. From its pre-tax profits, it donates 5% to charity
3. Closed on Sundays and is a religious company
4. Over 100 years in the retail sector with over 75,000+ employees

5. Some stores have additional services such as Bakery, Bank, Beauty Advisor, etc.

6. H-E-B plus! : caters electronics, kitchenware and outdoor equipment

7. Most of the stores have an attached pharmacy

H-E-B Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the H-E-B SWOT Analysis:

1. Strong presence in Texas but very few stores in the other states
2. Very few stores have Bakery, toys or linen
3. Intense competition means limited market share

H-E-B Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in H-E-B SWOT Analysis:

1. H-E-B can expand outside Texas in US and abroad as well

2. Home delivery in localities is very convenient to customers
3. Customer loyalty programs help retain loyalty

H-E-B Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of H-E-B are as mentioned:

1. Departmental stores have more variety to choose from
2. Local mom and pop stores can affect business of H-E-B
3. Specialized bakeries, restaurants and pharmacies

H-E-B Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of H-E-B:

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation

6. Brookshire Brothers

Hence this concludes the H-E-B SWOT analysis.

Continue reading more about the brand/company.

About H-E-B

H-E-B Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Healthy Food at H – E – B


A number of low priced H-E-B products


Those interested in buying from the nearest store

Target Market

Lower middle class


A community store

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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