H-E-B SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of H-E-B analyses the brand by its strengths, weaknesses, opportunities & threats. In H-E-B SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like H-E-B to benchmark its business & performance as compared to the competitors. H-E-B is one of the leading brands in the lifestyle and retail sector.

The table below lists the H-E-B SWOT (Strengths, Weaknesses, Opportunities, Threats), top H-E-B competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

H-E-B SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
H-E-B Brand Analysis
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Healthy Food at H – E – B


A number of low priced H-E-B products


Those interested in buying from the nearest store

Target Group

Lower middle class


A community store

SWOT Analysis of H-E-B
H-E-B Strengths

Below are the Strengths in the SWOT Analysis of H-E-B:

1. Over 350+ H-E-B stores across the State of Texas and northern Mexico
2. From its pre-tax profits, it donates 5% to charity
3. Closed on Sundays and is a religious company
4. Over 100 years in the retail sector with over 75,000+ employees

5. Some stores have additional services such as Bakery, Bank, Beauty Advisor, etc.

6. H-E-B plus! : caters electronics, kitchenware and outdoor equipment

7. Most of the stores have an attached pharmacy

H-E-B Weaknesses

Here are the weaknesses in the H-E-B SWOT Analysis:

1. Strong presence in Texas but very few stores in the other states
2. Very few stores have Bakery, toys or linen
3. Intense competition means limited market share

H-E-B Opportunities

Following are the Opportunities in H-E-B SWOT Analysis:

1. H-E-B can expand outside Texas in US and abroad as well

2. Home delivery in localities is very convenient to customers
3. Customer loyalty programs help retain loyalty

H-E-B Threats

The threats in the SWOT Analysis of H-E-B are as mentioned:

1. Departmental stores have more variety to choose from
2. Local mom and pop stores can affect business of H-E-B
3. Specialized bakeries, restaurants and pharmacies

H-E-B Competition
H-E-B Competitors

Below are the top 6 competitors of H-E-B:

1. Carrefour

2. Walmart

3. Tesco

4. Kroger

5. Target Corporation

6. Brookshire Brothers

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to H-E-B. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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