H-E-B SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3049

SWOT Analysis of H-E-B with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company





Lifestyle & Retail

Tagline/ Slogan

Healthy Food at H – E – B


A number of low priced H-E-B products



Those interested in buying from the nearest store

Target Group

Lower middle class


A community store

SWOT Analysis


1. Over 350+ stores across the State of Texas and northern Mexico
2. From its pre-tax profits, it donates 5% to charity
3. Closed on Sundays and does not sell alcohol (A religious company)
4. Over 100 years in the retail sector with over 75,000+ employees

5. Some stores have additional services such as Bakery, Bank, Beauty Advisor, etc.

6. H-E-B plus! : caters electronics, kitchenware and outdoor equipment

7. Most of the stores have an attached pharmacy


1. Strong presence in Texas but very few stores in the other states
2. Very few stores have Bakery, toys or linen
3. Intense competition means limited market share


1. Expand outside Texas in US and abroad as well

2. Home delivery in localities is very convenient to customers
3. Customer loyalty programs help retain loyalty


1. Departmental stores have more variety to choose from
2. Local mom and pop stores
3. Specialized bakeries, restaurants and pharmacies



1. Arlan's Market
2. Handy Andy
3. Brookshire Brothers

The table above concludes the H-E-B SWOT analysis along with its marketing and brand parameters.


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