ShopRite SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 11057
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SWOT Analysis of ShopRite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

ShopRite

Parent Company

Wakefern Food Corporation

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite

USP

Health and wellness together under one roof

ShopRite STP

Segment

City dwelling busy working class for whom time is money

Target Group

Middle class

Positioning

Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.

ShopRite SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ShopRite :

1. A large variety of ShopRite products available at the stores
2. Greater importance to organic products as compared to other discount stores
3. Almost 300 stores covering the northeastern US
4. Largest retailer-owned cooperative in the USA

5. Strong backing from parent company  -  Wakefern

6. Online purchase and home delivery

7. Other amenities such as pharmacy and also wine & spirits

8. Organize purchases with ShopRite mobile app

Weaknesses

1. Presence restricted to the eastern coast of US means limited market share
2. Revenues and profits are limited compared to retail giants

Opportunities

1. Increase geographical presence to the neighbouring states
2. Calorie specific rating of essential foods for the health conscious
3. Expansion into large format stores in the cities

Threats

1. Smaller towns have a number of mom and pop stores
2. Dedicated stores for organic products, pharmacies, toy stores, etc
3. Large number of online retail players in the US market

ShopRite Competition

Competitors

Below are the 3 main ShopRite competitors :

1. Walmart
2. Toys R Us
3. Associated Supermarkets

 

The brandguide table above concludes the ShopRite SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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