ShopRite SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 15324

SWOT analysis of ShopRite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ShopRite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ShopRite to benchmark its business & performance as compared to the competitors and industry. ShopRite is one of the leading brands in the lifestyle and retail sector. The table below also lists the top ShopRite competitors and elaborates ShopRite market segmentation, target group, positioning & Unique Selling Proposition (USP).

ShopRite SWOT, Competitors, Marketing STP & Brand analysis Table
ShopRite Brand Analysis
Parent Company

Wakefern Food Corporation




Lifestyle and Retail

Tagline/ Slogan

We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite


Health and wellness together under one roof

ShopRite STP

City dwelling busy working class for whom time is money

Target Group

Middle class


Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.

ShopRite SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of ShopRite. Strengths are:

1. A large variety of ShopRite products available at the stores
2. Greater importance to organic products as compared to other discount stores
3. Almost 300 stores covering the northeastern US
4. Largest retailer-owned cooperative in the USA

5. Strong backing from parent company  -  Wakefern

6. Online purchase and home delivery

7. Other amenities such as pharmacy and also wine & spirits

8. Organize purchases with ShopRite mobile app


Here are the weaknesses in the ShopRite SWOT Analysis:

1. Presence restricted to the eastern coast of US means limited market share
2. Revenues and profits are limited compared to retail giants


Following are the Opportunities in ShopRite SWOT Analysis:

1. Increase geographical presence to the neighbouring states
2. Calorie specific rating of essential foods for the health conscious
3. Expansion into large format stores in the cities


The threats in the SWOT Analysis of ShopRite are as mentioned:

1. Smaller towns have a number of mom and pop stores
2. Dedicated stores for organic products, pharmacies, toy stores, etc
3. Large number of online retail players in the US market

ShopRite Competition

Below are the top 3 ShopRite competitors:

1. Walmart
2. Toys R Us
3. Associated Supermarkets


The brandguide table above concludes the ShopRite SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ShopRite. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: