Published in Lifestyle and Retail category by MBA Skool Team
ShopRite is one of the leading brands in the lifestyle and retail sector. ShopRite SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of ShopRite:
A large variety of ShopRite products available at the stores
Greater importance to organic products as compared to other discount stores
Almost 300 stores covering the northeastern US
Largest retailer-owned cooperative in the USA
Strong backing from parent company- Wakefern
Online purchase and home delivery
Other amenities such as pharmacy and also wine & spirits
Organize purchases with ShopRite mobile app
Above are the strengths in the SWOT Analysis of ShopRite. The strengths of ShopRite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Presence restricted to the eastern coast of US means limited market share
Revenues and profits are limited compared to retail giants
These were the weaknesses in the ShopRite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite
Health and wellness together under one roof
City dwelling busy working class for whom time is money
Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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