ShopRite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of ShopRite analyses the brand/company with its strengths, weaknesses, opportunities & threats. In ShopRite SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like ShopRite to benchmark its business & performance as compared to the competitors and industry. As of 2020, ShopRite is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top ShopRite competitors and includes ShopRite target market, segmentation, positioning & Unique Selling Proposition (USP).

ShopRite SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
ShopRite Brand Analysis
Parent Company

Wakefern Food Corporation

Category

Retail

Sector

Lifestyle and Retail

Tagline/ Slogan

We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite

USP

Health and wellness together under one roof

ShopRite STP
ShopRite Segmentation

City dwelling busy working class for whom time is money

ShopRite Target Market

Middle class

ShopRite Positioning

Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.

ShopRite SWOT Analysis
ShopRite Strengths

Below are the Strengths in the SWOT Analysis of ShopRite:

1. A large variety of ShopRite products available at the stores
2. Greater importance to organic products as compared to other discount stores
3. Almost 300 stores covering the northeastern US
4. Largest retailer-owned cooperative in the USA

5. Strong backing from parent company  -  Wakefern

6. Online purchase and home delivery

7. Other amenities such as pharmacy and also wine & spirits

8. Organize purchases with ShopRite mobile app

ShopRite Weaknesses

Here are the weaknesses in the ShopRite SWOT Analysis:

1. Presence restricted to the eastern coast of US means limited market share
2. Revenues and profits are limited compared to retail giants

ShopRite Opportunities

Following are the Opportunities in ShopRite SWOT Analysis:

1. Increase geographical presence to the neighbouring states
2. Calorie specific rating of essential foods for the health conscious
3. Expansion into large format stores in the cities

ShopRite Threats

The threats in the SWOT Analysis of ShopRite are as mentioned:

1. Smaller towns have a number of mom and pop stores
2. Dedicated stores for organic products, pharmacies, toy stores, etc
3. Large number of online retail players in the US market

ShopRite Competition
Competitors

Below are the top 3 ShopRite competitors:

1. Walmart
2. Toys R Us
3. Associated Supermarkets

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to ShopRite. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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