ShopRite SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 7315

SWOT Analysis of ShopRite with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Wakefern Food Corporation




Lifestyle and retail

Tagline/ Slogan

We're All About Food. We're All About Savings. We're All About You.; This is Your Neighborhood...This is Your ShopRite


Health and wellness together under one roof



City dwelling busy working class for whom time is money

Target Group

Middle class


Thrill the shoppers with offers and various means to purchase such as mobile app, online, home delivery.

SWOT Analysis


1. A large variety of ShopRite products available at the stores
2. Greater importance to organic products as compared to other discount stores
3. Almost 300 stores covering the northeastern US
4. Largest retailer-owned cooperative in the USA

5. Strong backing from parent company  -  Wakefern

6. Online purchase and home delivery

7. Other amenities such as pharmacy and also wine & spirits

8. Organize purchases with ShopRite mobile app


1. Presence restricted to the eastern coast of US means limited market share
2. Revenues and profits are limited compared to retail giants


1. Increase geographical presence to the neighbouring states
2. Calorie specific rating of essential foods for the health conscious
3. Expansion into large format stores in the cities


1. Smaller towns have a number of mom and pop stores
2. Dedicated stores for organic products, pharmacies, toy stores, etc
3. Large number of online retail players in the US market



1. Walmart
2. Toys R Us
3. Associated Supermarkets


The table above concludes the ShopRite SWOT analysis along with its marketing and brand parameters.


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