McCaulou’s Department Store SWOT Analysis

Published in Lifestyle and Retail category by MBA Skool Team

McCaulou’s Department Store is one of the leading brands in the lifestyle and retail sector. McCaulou’s Department Store SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of McCaulou’s Department Store:

McCaulou’s Department Store Strengths

  1. Wide presence: 19 stores across the nation
  2. Presence of huge number of brands in all categories of men and women in stores
  3. Employees are trained to provide unique experience to customers, this increases customer satisfaction
  4. Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers

Above are the strengths in the SWOT Analysis of McCaulou’s Department Store. The strengths of McCaulou’s Department Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.


  1. Online purchase service is unavailable
  2. Presence of other international brands, hence high brand switching
  3. Limited global presence, which can be a huge market

These were the weaknesses in the McCaulou’s Department Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

McCaulou’s Department Store Opportunities

  1. Brand awareness can be improved through proper marketing and advertisement
  2. Global expansion to newer markets
  3. Product innovation can be done to attract other segments

Above we covered the opportunities in McCaulou’s Department Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.

McCaulou’s Department Store Threats

  1. Rapid changing consumer perception and demands
  2. Changing economic condition may impose restriction in spending of customers
  3. Local market also poses high risk

The threats in the SWOT Analysis of McCaulou’s Department Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the McCaulou’s Department Store SWOT analysis.

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About McCaulou’s Department Store

The table below gives the brand overview along with its target market, segmentation, positioning & USP

McCaulou’s Department Store

Parent Company

McCaulou’s Department Store


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan



Variety of categories and brand are available in stores

McCaulou’s Department Store STP

Fashion conscious customers

Target Market

Upper-middle class


Availability of all brands in fashion


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to McCaulou’s Department Store. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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