McCaulou’s Department Store SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 2944
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SWOT Analysis of McCaulou’s Department Store with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

McCaulou’s Department Store

Parent Company

McCaulou’s Department Store

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Variety of categories and brand are available in stores

McCaulou’s Department Store STP

Segment

Fashion conscious customers

Target Group

Upper-middle class

Positioning

Availability of all brands in fashion

McCaulou’s Department Store SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of McCaulou’s Department Store :

1. Wide presence: 19 stores across the nation
2. Presence of huge number of brands in all categories of men and women in stores
3. Employees are trained to provide unique experience to customers, this increases customer satisfaction
4. Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers

 Weakness

1. Online purchase service is unavailable
2. Presence of other international brands, hence high brand switching
3. Limited global presence, which can be a huge market

Opportunities

1. Brand awareness can be improved through proper marketing and advertisement
2. Global expansion to newer markets
3. Product innovation can be done to attract other segments

Threats

1. Rapid changing consumer perception and demands
2. Changing economic condition may impose restriction in spending of customers
3. Local market also poses high risk

McCaulou’s Department Store Competition

Competitors

Below are the 3 main McCaulou’s Department Store competitors :

1. Concord Store
2. Danville Store
3. La Epoca

 

The brandguide table above concludes the McCaulou’s Department Store SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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