McCaulou’s Department Store SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of McCaulou’s Department Store analyses the brand by its strengths, weaknesses, opportunities & threats. In McCaulou’s Department Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McCaulou’s Department Store to benchmark its business & performance as compared to the competitors. McCaulou’s Department Store is one of the leading brands in the lifestyle and retail sector.

The table below lists the McCaulou’s Department Store SWOT (Strengths, Weaknesses, Opportunities, Threats), top McCaulou’s Department Store competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

McCaulou’s Department Store SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

McCaulou’s Department Store

Parent Company

McCaulou’s Department Store


Apparel and accessories


Lifestyle and Retail

Tagline/ Slogan



Variety of categories and brand are available in stores

McCaulou’s Department Store STP

Fashion conscious customers

Target Group

Upper-middle class


Availability of all brands in fashion

SWOT Analysis of McCaulou’s Department Store
McCaulou’s Department Store Strengths

Below are the Strengths in the SWOT Analysis of McCaulou’s Department Store:

1. Wide presence: 19 stores across the nation
2. Presence of huge number of brands in all categories of men and women in stores
3. Employees are trained to provide unique experience to customers, this increases customer satisfaction
4. Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers


Here are the weaknesses in the McCaulou’s Department Store SWOT Analysis:

1. Online purchase service is unavailable
2. Presence of other international brands, hence high brand switching
3. Limited global presence, which can be a huge market

McCaulou’s Department Store Opportunities

Following are the Opportunities in McCaulou’s Department Store SWOT Analysis:

1. Brand awareness can be improved through proper marketing and advertisement
2. Global expansion to newer markets
3. Product innovation can be done to attract other segments

McCaulou’s Department Store Threats

The threats in the SWOT Analysis of McCaulou’s Department Store are as mentioned:

1. Rapid changing consumer perception and demands
2. Changing economic condition may impose restriction in spending of customers
3. Local market also poses high risk

McCaulou’s Department Store Competition
McCaulou’s Department Store Competitors

Below are the top 3 competitors of McCaulou’s Department Store:

1. Concord Store
2. Danville Store
3. La Epoca


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to McCaulou’s Department Store. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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