McCaulou’s Department Store SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of McCaulou’s Department Store analyses the brand by its strengths, weaknesses, opportunities & threats. In McCaulou’s Department Store SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like McCaulou’s Department Store to benchmark its business & performance as compared to the competitors. McCaulou’s Department Store is one of the leading brands in the lifestyle and retail sector.

The article below lists the McCaulou’s Department Store SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the McCaulou’s Department Store SWOT Analysis:

SWOT Analysis of McCaulou’s Department Store

For McCaulou’s Department Store, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

McCaulou’s Department Store Strengths

The strengths of McCaulou’s Department Store looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of McCaulou’s Department Store :

1. Wide presence: 19 stores across the nation
2. Presence of huge number of brands in all categories of men and women in stores
3. Employees are trained to provide unique experience to customers, this increases customer satisfaction
4. Saving schemes: Stores runs program like Gift Cards, seasonal discount strategy to engage customers

 Weakness

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the McCaulou’s Department Store SWOT Analysis:

1. Online purchase service is unavailable
2. Presence of other international brands, hence high brand switching
3. Limited global presence, which can be a huge market


McCaulou’s Department Store Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in McCaulou’s Department Store SWOT Analysis:

1. Brand awareness can be improved through proper marketing and advertisement
2. Global expansion to newer markets
3. Product innovation can be done to attract other segments

McCaulou’s Department Store Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of McCaulou’s Department Store are as mentioned:

1. Rapid changing consumer perception and demands
2. Changing economic condition may impose restriction in spending of customers
3. Local market also poses high risk


McCaulou’s Department Store Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of McCaulou’s Department Store:

1. Concord Store
2. Danville Store
3. La Epoca

Hence this concludes the McCaulou’s Department Store SWOT analysis.

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About McCaulou’s Department Store

McCaulou’s Department Store

Parent Company

McCaulou’s Department Store

Category

Apparel and accessories

Sector

Lifestyle and Retail

Tagline/ Slogan

-

USP

Variety of categories and brand are available in stores

McCaulou’s Department Store STP
Segmentation

Fashion conscious customers

Target Market

Upper-middle class

Positioning

Availability of all brands in fashion

 

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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