Save-On-Foods SWOT Analysis, Competitors & USP

Overwaitea Food Group

Supermarket chain

Lifestyle and Retail

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You can find everything you need at low prices you want

Household purchases

Quality conscious middle class individuals

Quality, selection and service that one can’t put a price on

Below are the Strengths in the SWOT Analysis of Save-On-Foods:

1. Credible brand: About 100 years old
2. Distribution network: Stores are located in about 90 cities across the country
3. Stores carry both standard brand names and private label brands, such as Western Family, Western Classics, etc
4. Local Touch: Each store are designed after understanding local demand. For example some stores provide nutrition tours, health clinics, etc

5. Stores ensures high customer engagement through effective saving schemes. Programs like More Rewards in which company provide store’s loyalty card which is accepted not only at all the chain’s stores but also at all Chevron Gas Station, etc

6. Programs like community support and every kid’s dream results in high brand loyalty

Here are the weaknesses in the Save-On-Foods SWOT Analysis:

1. Online purchase service is not available
2. Low Margins due to price wars leading to dip in profits
3. Primary focus is on grocery, customer need to go to other stores for other products

Following are the Opportunities in Save-On-Foods SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

The threats in the SWOT Analysis of Save-On-Foods are as mentioned:

1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Below are the top 3 competitors of Save-On-Foods:

1. No Frills
2. Sobeys
3. IGA