Save-On-Foods SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Save-On-Foods analyses the brand by its strengths, weaknesses, opportunities & threats. In Save-On-Foods SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Save-On-Foods to benchmark its business & performance as compared to the competitors. Save-On-Foods is one of the leading brands in the lifestyle and retail sector.

The table below lists the Save-On-Foods SWOT (Strengths, Weaknesses, Opportunities, Threats), top Save-On-Foods competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Save-On-Foods SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Save-On-Foods Brand Analysis
Parent Company

Overwaitea Food Group


Supermarket chain


Lifestyle and Retail

Tagline/ Slogan



You can find everything you need at low prices you want

Save-On-Foods STP

Household purchases

Target Group

Quality conscious middle class individuals


Quality, selection and service that one can’t put a price on

SWOT Analysis of Save-On-Foods
Save-On-Foods Strengths

Below are the Strengths in the SWOT Analysis of Save-On-Foods:

1. Credible brand: About 100 years old
2. Distribution network: Stores are located in about 90 cities across the country
3. Stores carry both standard brand names and private label brands, such as Western Family, Western Classics, etc
4. Local Touch: Each store are designed after understanding local demand. For example some stores provide nutrition tours, health clinics, etc

5. Stores ensures high customer engagement through effective saving schemes. Programs like More Rewards in which company provide store’s loyalty card which is accepted not only at all the chain’s stores but also at all Chevron Gas Station, etc

6. Programs like community support and every kid’s dream results in high brand loyalty

Save-On-Foods Weaknesses

Here are the weaknesses in the Save-On-Foods SWOT Analysis:

1. Online purchase service is not available
2. Low Margins due to price wars leading to dip in profits
3. Primary focus is on grocery, customer need to go to other stores for other products

Save-On-Foods Opportunities

Following are the Opportunities in Save-On-Foods SWOT Analysis:

1. New products and services can be launch to cater new segment
2. Growth rates and profibality
3. Company can enter into new markets globally to increase its customer base

Save-On-Foods Threats

The threats in the SWOT Analysis of Save-On-Foods are as mentioned:

1. Large retail players entering into smaller markets
2. Government regulations and unexpected problems
3. Rising cost of raw materials

Save-On-Foods Competition
Save-On-Foods Competitors

Below are the top 3 competitors of Save-On-Foods:

1. No Frills
2. Sobeys
3. IGA

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Save-On-Foods. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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