Trader Joe’s SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: September 18, 2021

SWOT analysis of Trader Joe’s analyses the brand by its strengths, weaknesses, opportunities & threats. In Trader Joe’s SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Trader Joe’s to benchmark its business & performance as compared to the competitors. Trader Joe’s is one of the leading brands in the lifestyle and retail sector.

The table below lists the Trader Joe’s SWOT (Strengths, Weaknesses, Opportunities, Threats), top Trader Joe’s competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Trader Joe’s SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Trader Joe’s Brand Analysis
Parent Company

Trader Joe’s Company

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

Your unique grocery store

USP

Innovative, hard-to-find, great-tasting foods

Trader Joe’s STP
Segment

People looking for retail chains for grocery shopping

Target Group

Creative, Middle and Upper Class

Positioning

Great food, great price

SWOT Analysis of Trader Joe’s
Trader Joe’s Strengths

Below are the Strengths in the SWOT Analysis of Trader Joe’s:

1. Trader Joe's is one of the leading and credible retail stores in USA with a strong legacy since 1958

2. Trader Joe's has a strong distribution network with more than 500 stores across USA

3. The company obtains the right resources from suppliers and delivery the right product to customers in a timely manner

4. The company offers a wide range of unique products which are often exclusive to these stores

5. Customers are loyal to Trader Joe's owing to their efficient services

6. The company has a strong brand name which gives firm the ability to charge higher prices for their products because consumers place additional value in the brand

7. More than 50,000 people are employed with the company

8. The annual revenue of the company is in excess of $12 billion

9. The website of the company is a complete ecommerce platform for purchase food and beverages online

Trader Joe’s Weaknesses

Here are the weaknesses in the Trader Joe’s SWOT Analysis:

1. Product recalls in the past has affected the brand image of the company

2. Geographic limitation of Trader Joe's as compared to some leading competitors means low market share

Trader Joe’s Opportunities

Following are the Opportunities in Trader Joe’s SWOT Analysis:

1. Expanding markets for private labels can help increase the business for the company

2. Growing demand for organic foods can be a potential opportunity for TraderJoe's0

3. The online market & ecommerce platform offers Trader Joe's the ability to greatly expand their business

4. International markets offer Trader Joes new opportunities to expand the business and increase sales

Trader Joe’s Threats

The threats in the SWOT Analysis of Trader Joe’s are as mentioned:

1. Rising manpower cost can lead to loss of margins

2. The availability of substitute products & services can hurts chains ability to raise prices

3. Intense competition and economic recession can reduce business for Trader Joe's

Trader Joe’s Competition
Trader Joe’s Competitors

Below are the top 5 competitors of Trader Joe’s:

1. Walmart

2. Kroger

3. Amazon

4. Target

5. Safeway


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Trader Joe’s. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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