Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Tops Market analyses the brand by its strengths, weaknesses, opportunities & threats. In Tops Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Tops Market to benchmark its business & performance as compared to the competitors. Tops Market is one of the leading brands in the lifestyle and retail sector.
The article below lists the Tops Market SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Tops Market SWOT Analysis:
For Tops Market, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Tops Market Strengths
The strengths of Tops Market looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Tops Market :
1. It operates 150+ full service supermarkets mostly in the upstate US 2. Variety of coupons and discounts offered at the store attracts a lot of customers 3. The chain acquired quite a few new stores to increase its presence
4. Store has a history of about 100 years and a good reputation that comes with it
Tops Market Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Tops Market SWOT Analysis:
1. Stores are franchise operated and this has led to the closing of many stores 2. They do not have online platform to make the order 3. The store has downsized its stores in various locations
Tops Market Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Tops Market SWOT Analysis:
1. They have an opportunity to increase their geographic coverage
2. They can come up with an online order platform
3. They are venturing into new stores which offer organic and natural products
Tops Market Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Tops Market are as mentioned:
1. The strong holding companies of franchise can create delays in decision making 2. Increasing competition in the industry
3. They have to compete more on price since the competition is increasing
Tops Market Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Tops Market:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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