Tops Market SWOT Analysis
Tops Market is one of the leading brands in the lifestyle and retail sector. Tops Market SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Tops Market:
Quick Glance:
Tops Market Strengths
- It operates 150+ full service supermarkets mostly in the upstate US
- Variety of coupons and discounts offered at the store attracts a lot of customers
- The chain acquired quite a few new stores to increase its presence
- Store has a history ofabout 100 years and a good reputation that comes with it
Above are the strengths in the SWOT Analysis of Tops Market. The strengths of Tops Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tops Market Weaknesses
- Stores are franchise operated and this has led to the closing of many stores
- They do not have online platform to make the order
- The store has downsized its stores in various locations
These were the weaknesses in the Tops Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tops Market Opportunities
- They have an opportunity to increase their geographic coverage
- They can come up with an online order platform
- They are venturing into new stores which offer organic and natural products
Above we covered the opportunities in Tops Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tops Market Threats
- The strong holding companies of franchise can create delays in decision making
- Increasing competition in the industry
- They have to compete more on price since the competition is increasing
The threats in the SWOT Analysis of Tops Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Tops Market SWOT analysis.
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About Tops Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tops Market Overview | |
|---|---|
| Parent Company |
Tops Market LLC |
| Category |
Grocery |
| Sector | |
| Tagline/ Slogan |
The neighborhood store with more |
| USP |
The grocery stores which offer you fair prices |
| Tops Market STP | |
| Segmentation |
Grocery stores for individuals |
| Target Market |
Middle/Upper Middle class people |
| Positioning |
Grocery at fair prices |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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