Tops Market SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4681
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SWOT Analysis of Tops Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tops Market

Parent Company

Tops Market LLC

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

The neighborhood store with more

USP

The grocery stores which offer you fair prices

Tops Market STP

Segment

Grocery stores for individuals

Target Group

Middle/Upper Middle class people

Positioning

Grocery at fair prices

Tops Market SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tops Market :

1.  It operates 150+ full service supermarkets mostly in the upstate US
2.  Variety of coupons and discounts offered at the store attracts a lot of customers
3. The chain acquired quite a few new stores to increase its presence

4.  Store has a history of  about 100 years and a good reputation that comes with it

Weaknesses

1.  Stores are franchise operated and this has led to the closing of many stores
2. They do not have online platform to make the order
3.  The store has downsized its stores in various locations

Opportunities

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They are venturing into new stores which offer organic and natural products

Threats

1.  The strong holding companies of franchise can create delays in decision making
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

Tops Market Competition

Competitors

Below are the 3 main Tops Market competitors :

1. Walmart

2. ALDI
3. Wegman’s Foods


The brandguide table above concludes the Tops Market SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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