Tops Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Tops Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Tops Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Tops Market to benchmark its business & performance as compared to the competitors and industry. As of 2020, Tops Market is one of the leading brands in the lifestyle and retail sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Tops Market competitors and includes Tops Market target market, segmentation, positioning & Unique Selling Proposition (USP).

Tops Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Tops Market Brand Analysis
Parent Company

Tops Market LLC

Category

Grocery

Sector

Lifestyle and Retail

Tagline/ Slogan

The neighborhood store with more

USP

The grocery stores which offer you fair prices

Tops Market STP
Tops Market Segmentation

Grocery stores for individuals

Tops Market Target Market

Middle/Upper Middle class people

Tops Market Positioning

Grocery at fair prices

Tops Market SWOT Analysis
Tops Market Strengths

Below are the Strengths in the SWOT Analysis of Tops Market:

1.  It operates 150+ full service supermarkets mostly in the upstate US
2.  Variety of coupons and discounts offered at the store attracts a lot of customers
3. The chain acquired quite a few new stores to increase its presence

4.  Store has a history of  about 100 years and a good reputation that comes with it

Tops Market Weaknesses

Here are the weaknesses in the Tops Market SWOT Analysis:

1.  Stores are franchise operated and this has led to the closing of many stores
2. They do not have online platform to make the order
3.  The store has downsized its stores in various locations

Tops Market Opportunities

Following are the Opportunities in Tops Market SWOT Analysis:

1. They have an opportunity to increase their geographic coverage

2.  They can come up with an online order platform

3.  They are venturing into new stores which offer organic and natural products

Tops Market Threats

The threats in the SWOT Analysis of Tops Market are as mentioned:

1.  The strong holding companies of franchise can create delays in decision making
2. Increasing competition in the industry

3. They have to compete more on price since the competition is increasing

Tops Market Competition
Competitors

Below are the top 3 Tops Market competitors:

1. Walmart

2. ALDI
3. Wegman’s Foods


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Tops Market. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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