Ahold SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 3986

SWOT Analysis of Ahold with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Koninklijke Ahold N.V




Lifestyle and Retail

Tagline/ Slogan

Better choice. Better value. Better life. Every day.


Globally spread retail stores

Ahold STP


Middle income group

Target Group

Urban Middle income groups


Value for money

Ahold SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ahold. Strengths are:

1.Very good supplier relationship management  drives to develop strong long term relation with small and diverse businesses that offer quality product and services

2. Vast network of 750+ stores and 200+ fuel stations and operates under many brand names such as Giant Carlisle, Stop & Shop, Martins and Giant Landover

3. Ahold operates across many states of the US and District of Columbia.

4. Extensive customer reach through e-retail platform of www.peapod.com

5.Have deep pockets and thereby can use several promotional and customer relationship management programs to attract customers and expand further

6.Extremely efficient and dynamic management team


Here are the weaknesses of Ahold :

1.Huge setback in terms of both capital and brand name when there were litigations against the company for accounting irregularities

2.Highly levered firm can be an issues financially


Following are the Opportunities of Ahold :

1. Regaining its giant position through brand building and projecting a clean and true image
2.Stronger online retail platform can be used to expand globally to the Asian countries which is a untapped market


The threats of Ahold are as mentioned :

1.Attracting investors after the fraud charges has become difficult and is a threat towards raising new capital

2. Intense competition from existing players

3. Changing market dynamics and unfavourable govt policies

Ahold Competition


Below are the 4 main Ahold competitors :



The brandguide table above concludes the Ahold SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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