Ahold SWOT Analysis, Competitors & USP

Posted in Lifestyle and Retail, Total Reads: 4280

SWOT analysis of Ahold analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Ahold SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ahold to benchmark its business & performance as compared to the competitors and industry. Ahold is one of the leading brands in the lifestyle and retail sector. The table below also lists the top Ahold competitors and elaborates Ahold market segmentation, target group, positioning & Unique Selling Proposition (USP).

Ahold SWOT, Competitors, Marketing STP & Brand analysis Table
Ahold Brand Analysis
Parent Company

Koninklijke Ahold N.V




Lifestyle and Retail

Tagline/ Slogan

Better choice. Better value. Better life. Every day.


Globally spread retail stores

Ahold STP

Middle income group

Target Group

Urban Middle income groups


Value for money

Ahold SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ahold. Strengths are:

1.Very good supplier relationship management  drives to develop strong long term relation with small and diverse businesses that offer quality product and services

2. Vast network of 750+ stores and 200+ fuel stations and operates under many brand names such as Giant Carlisle, Stop & Shop, Martins and Giant Landover

3. Ahold operates across many states of the US and District of Columbia.

4. Extensive customer reach through e-retail platform of www.peapod.com

5.Have deep pockets and thereby can use several promotional and customer relationship management programs to attract customers and expand further

6.Extremely efficient and dynamic management team


Here are the weaknesses in the Ahold SWOT Analysis:

1.Huge setback in terms of both capital and brand name when there were litigations against the company for accounting irregularities

2.Highly levered firm can be an issues financially


Following are the Opportunities in Ahold SWOT Analysis:

1. Regaining its giant position through brand building and projecting a clean and true image
2.Stronger online retail platform can be used to expand globally to the Asian countries which is a untapped market


The threats in the SWOT Analysis of Ahold are as mentioned:

1.Attracting investors after the fraud charges has become difficult and is a threat towards raising new capital

2. Intense competition from existing players

3. Changing market dynamics and unfavourable govt policies

Ahold Competition

Below are the top 4 Ahold competitors:



The brandguide table above concludes the Ahold SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Ahold. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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