Ahold SWOT Analysis, Competitors & USP

Ahold SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Ahold, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Ahold to benchmark its business & performance as compared to the competitors, and make strategic improvements. Ahold is one of the leading brands in the lifestyle and retail sector.

The article below lists the Ahold SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Ahold SWOT Analysis:

SWOT Analysis of Ahold

For Ahold, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Ahold Strengths

The strengths of Ahold looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Ahold :

1.Very good supplier relationship management  drives to develop strong long term relation with small and diverse businesses that offer quality product and services

2. Vast network of 750+ stores and 200+ fuel stations and operates under many brand names such as Giant Carlisle, Stop & Shop, Martins and Giant Landover

3. Ahold operates across many states of the US and District of Columbia.

4. Extensive customer reach through e-retail platform of www.peapod.com

5.Have deep pockets and thereby can use several promotional and customer relationship management programs to attract customers and expand further

6.Extremely efficient and dynamic management team

Ahold Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Ahold SWOT Analysis:

1.Huge setback in terms of both capital and brand name when there were litigations against the company for accounting irregularities

2.Highly levered firm can be an issues financially

Ahold Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Ahold SWOT Analysis:

1. Regaining its giant position through brand building and projecting a clean and true image
2.Stronger online retail platform can be used to expand globally to the Asian countries which is a untapped market

Ahold Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Ahold are as mentioned:

1.Attracting investors after the fraud charges has become difficult and is a threat towards raising new capital

2. Intense competition from existing players

3. Changing market dynamics and unfavourable govt policies

Ahold Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Ahold:

1.Walmart
2.Kroger
3.Safeway

4.Carrefour

Hence this concludes the Ahold SWOT analysis.

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About Ahold

Ahold Overview
Parent Company	Koninklijke Ahold N.V
Category	Retail
Sector	Lifestyle and Retail
Tagline/ Slogan	Better choice. Better value. Better life. Every day.
USP	Globally spread retail stores
Ahold STP
Segmentation	Middle income group
Target Group	Urban Middle income groups
Positioning	Value for money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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