Marshalls SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Marshalls SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marshalls, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marshalls to benchmark its business & performance as compared to the competitors, and make strategic improvements. Marshalls is one of the leading brands in the lifestyle and retail sector.

The article below lists the Marshalls SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Marshalls SWOT Analysis:

SWOT Analysis of Marshalls

For Marshalls, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Marshalls Strengths

The strengths of Marshalls looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Marshalls :

1.  U.S.'s second largest off-price family apparel and home fashion retailer
2. Great deals on designer items which attracts customers
3. They have excellent shoe collection which is one of the attractions amongst the customers
4. The electronic gadgets collection is also a major attraction amongst the customers

5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores

6. The volatility of American economy drives people to the off-price stores

Marshalls Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Marshalls SWOT Analysis:

1. Less brand awareness and low reach is a big concern
2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers

Marshalls Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Marshalls SWOT Analysis:

1. Recession in the economy will increase the customer base of this store
2. Expansion in to other countries
3. Introduce the sunglasses and jewellery collection in the store

Marshalls Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Marshalls are as mentioned:

1. Relatively little control over the assortment of the merchandise in its stores
2. Threat from Walmart providing same products at less price

Marshalls Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Marshalls:

1. Ross Stores
2. Retail Ventures
3. Men’s Wearhouse

Hence this concludes the Marshalls SWOT analysis.

Continue reading more about the brand/company.

About Marshalls

Marshalls Overview
Parent Company

TJX Companies




Lifestyle and Retail

Tagline/ Slogan

Never pay full price for fabulous


Branded clothes at cheaper price

Marshalls STP

People seeking supermarket retail stores

Target Market

Individuals and families from the middle class


Off-price store

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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