SWOT analysis of Marshalls analyses the brand by its strengths, weaknesses, opportunities & threats. In Marshalls SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Marshalls to benchmark its business & performance as compared to the competitors. Marshalls is one of the leading brands in the lifestyle and retail sector.
The table below lists the Marshalls SWOT (Strengths, Weaknesses, Opportunities, Threats), top Marshalls competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Marshalls Brand Analysis | |
---|---|
Parent Company |
TJX Companies |
Category |
Retail |
Sector | |
Tagline/ Slogan |
Never pay full price for fabulous |
USP |
Branded clothes at cheaper price |
Marshalls STP | |
Segment |
People seeking supermarket retail stores |
Target Group |
Individuals and families from the middle class |
Positioning |
Off-price store |
SWOT Analysis of Marshalls | |
Marshalls Strengths |
Below are the Strengths in the SWOT Analysis of Marshalls: 1. U.S.'s second largest off-price family apparel and home fashion retailer 5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores 6. The volatility of American economy drives people to the off-price stores |
Marshalls Weaknesses |
Here are the weaknesses in the Marshalls SWOT Analysis: 1. Less brand awareness and low reach is a big concern |
Marshalls Opportunities |
Following are the Opportunities in Marshalls SWOT Analysis: 1. Recession in the economy will increase the customer base of this store |
Marshalls Threats |
The threats in the SWOT Analysis of Marshalls are as mentioned: 1. Relatively little control over the assortment of the merchandise in its stores |
Marshalls Competition | |
Marshalls Competitors |
Below are the top 3 competitors of Marshalls: 1. Ross Stores |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Marshalls. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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