Marshalls SWOT Analysis, USP & Competitors

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SWOT Analysis of Marshalls with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

TJX Companies




Department Stores

Tagline/ Slogan

Never pay full price for fabulous


Branded clothes at cheaper price



People seeking supermarket retail stores

Target Group

Individuals and families from the middle class


Off-price store

SWOT Analysis


1.  U.S.'s second largest off-price family apparel and home fashion retailer
2. Great deals on designer items which attracts customers
3. They have excellent shoe collection which is one of the attractions amongst the customers
4. The electronic gadgets collection is also a major attraction amongst the customers

5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores

6. The volatility of American economy drives people to the off-price stores


1. Less brand awareness and low reach is a big concern
2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers


1. Recession in the economy will increase the customer base of this store
2. Expansion in to other countries
3. Introduce the sunglasses and jewellery collection in the store


1. Relatively little control over the assortment of the merchandise in its stores
2. Threat from Walmart providing same products at less price



1. Ross Stores
2. Retail Ventures
3. Men’s Wearhouse

The table above concludes the Marshalls SWOT analysis along with its marketing and brand parameters.


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