Marshalls SWOT Analysis, Competitors & USP

TJX Companies

Retail

Lifestyle and Retail

Never pay full price for fabulous

Branded clothes at cheaper price

People seeking supermarket retail stores

Individuals and families from the middle class

Off-price store

Below are the Strengths in the SWOT Analysis of Marshalls:

1.  U.S.'s second largest off-price family apparel and home fashion retailer
2. Great deals on designer items which attracts customers
3. They have excellent shoe collection which is one of the attractions amongst the customers
4. The electronic gadgets collection is also a major attraction amongst the customers

5. Recession in the economy affects people’s spending habits and hence increases customer base of such stores

6. The volatility of American economy drives people to the off-price stores

Here are the weaknesses in the Marshalls SWOT Analysis:

1. Less brand awareness and low reach is a big concern
2. Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers

Following are the Opportunities in Marshalls SWOT Analysis:

1. Recession in the economy will increase the customer base of this store
2. Expansion in to other countries
3. Introduce the sunglasses and jewellery collection in the store

The threats in the SWOT Analysis of Marshalls are as mentioned:

1. Relatively little control over the assortment of the merchandise in its stores
2. Threat from Walmart providing same products at less price

Below are the top 3 competitors of Marshalls:

1. Ross Stores
2. Retail Ventures
3. Men’s Wearhouse