Published in Lifestyle and Retail category by MBA Skool Team
Marshalls is one of the leading brands in the lifestyle and retail sector. Marshalls SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marshalls:
U.S.'s second largest off-price family apparel and home fashion retailer
Great deals on designer items which attracts customers
They have excellent shoe collection which is one of the attractions amongst the customers
The electronic gadgets collection is also a major attraction amongst the customers
Recession in the economy affects people’s spending habits and hence increases customer base of such stores
The volatility of American economy drives people to the off-price stores
Above are the strengths in the SWOT Analysis of Marshalls. The strengths of Marshalls looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Less brand awareness and low reach is a big concern
Cases of alleged slow customer service, which sometimes leads to dissatisfaction amongst the customers
These were the weaknesses in the Marshalls SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Recession in the economy will increase the customer base of this store
Expansion in to other countries
Introduce the sunglasses and jewellery collection in the store
Above we covered the opportunities in Marshalls SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Relatively little control over the assortment of the merchandise in its stores
Threat from Walmart providing same products at less price
The threats in the SWOT Analysis of Marshalls are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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