Bain & Company SWOT Analysis, USP & Competitors

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SWOT Analysis of Bain & Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bain & Company

Parent Company

The Bain & company


Strategy and Financial Services



Tagline/ Slogan

People, Passion, Results


Bain & Co are experts in private equity and leveraged buyout solutions for companies

Bain & Company STP


Businesses in urban areas in various countries

Target Group

Most clients are major private investment firms


Bain & Company are experts in financial services consulting

Bain & Company SWOT Analysis


1. Bain & Co are leaders in PE, Mergers & Acquisitions and financial services consulting firm

2. Bain & Co has a strong highly qualified workforce of over 5000 employees

3. It has nearly 50 offices in over 30 countries

4. It has a strong brand presence in the field of consulting

5. The clients of Bain & Company include companies, governments, nonprofit organizations etc

6. Bain & Co has won several awards and is one of the best places to work


1. Bain's geographical reach is limited in emerging economies as compared to the big consulting firms

2. Alleged controversies in Value partners and Guinness affected image


1. Bain & Company have more opportunities in Asia and growing economies

2. Diversification in the fields of consulting to increase reach

3. More penetration in current sectors can increase business

4. Acquisition of smaller firms and tie-ups can boost its business


1. Stiff competition from existing industry players means reduction in Bain & Company's market share

2. Fluctuations in currencies & recession affects international projects

3. Companies setting up their own knowledge centres



1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Deloitte Consulting

The table above concludes the Bain & Company SWOT analysis along with its marketing and brand parameters.


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