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KPMG SWOT Analysis

Published by MBA Skool Team in Management & Consulting category Last Updated: November 22, 2023Read time:

Here is a detailed SWOT analysis of KPMG covering strengths, weaknesses, opportunities and threats.

KPMG Strengths

  1. KPMG employs 180,000 people spread over 150 countries
  2. KPMG have an extensive geographic reach
  3. There revenues are spread over various industries
  4. KPMG is a top-of-the-mind consulting which has expertise in audit, tax, and advisory
  5. Publishes many international knowledge and analytical publications
  6. KPMG has been actively involved in sponsorship of many events
  7. It is among the Big four auditors
  8. KPMC has won several awards in the consulting, outsourcing, tax solutions etc categories
  9. The brand has focused on marketing through advertisements and sponsorships to boost its brand image

Above are the strengths in the SWOT Analysis of KPMG. The strengths of KPMG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

KPMG Weaknesses

  1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees
  2. Tough competition from big industry consultants as well as other knowledge consulting agencies means limited market share growth for KPMG

These were the weaknesses in the KPMG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

KPMG Opportunities

  1. There are enormous growth prospects in emerging markets for KPMG
  2. Increasing the spending on infrastructure may spur demand for advisory services
  3. Acquisition of smaller firms can strengthen KPMG's position in the industry

Above we covered the opportunities in KPMG SWOT Analysis. The opportunities for any brand can include prospects of future growth.

KPMG Threats

  1. Easing regulatory restrictions could foster competition
  2. Recession would hinder the growth of business
  3. Increasing competitor business means reduction in KPMG's market share

The threats in the SWOT Analysis of KPMG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the KPMG SWOT analysis.

About KPMG

The table below gives the brand overview along with its target market, segmentation, positioning & USP

KPMG Overview
Parent Company





Management & Consulting

Tagline/ Slogan

Cutting through complexity


KPMG are global experts in audit and tax services


All industries looking for business solutions

Target Market

Companies and enterprises looking for solutions


KPMG is a global financial consulting firm

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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