Booz and Company SWOT Analysis, USP & Competitors

Posted in Management & Consulting, Total Reads: 5216

SWOT Analysis of Booz and Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Strategy& (Booz and Company)

Parent Company

Booz Allen Hamilton




Management & Consulting

Tagline/ Slogan

Delivering results that endure


Booz & Co has moved beyond typical corporate businesses and provided services to Hollywood and football leagues

Booz and Company STP


Fortune 500 companies

Target Group

Top 100 and largest businesses in the world


Strategy& (Booz & Co) are globally acclaimed strategy consulting firm

Strategy& SWOT Analysis


1. Booz & Company was acquired by PwC to become Strategy&

2. Booz & Co is one of the largest government consulting agencies

2. Strategy& has a professional workforce of over 3000 employees

3. The company has its presence in over 30+ countries through 60 offices

4. The majority of clients of Booz and Co are mostly from the top 100 global companies


1. Strategy&'s presence is more in US than any other parts of the world ie limited global penetration

2. Despite being a top consulting firm, it has limited recall and awareness compared to industry leaders


1. Consultants to other governments in the world
2. Booz & Co could focus on diversification into other sectors

3. Tie-ups and more presence in emerging economies


1. Stiff competition from existing industry players means limited market share growth for Booz

2. Fluctuations in currencies affects international projects

3. Companies setting up their own knowledge centres can affect Strategy&'s business

Booz and Company Competition


1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers


6. Boston Consulting Group BCG

7. A T Kearney

8. Deloitte Consulting

9. Bain & Company

The brandguide table above concludes the Booz and Company SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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