Oliver Wyman SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Oliver Wyman analyses the brand by its strengths, weaknesses, opportunities & threats. In Oliver Wyman SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Oliver Wyman to benchmark its business & performance as compared to the competitors. Oliver Wyman is one of the leading brands in the management & consulting sector.

The article below lists the Oliver Wyman SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Oliver Wyman SWOT Analysis:

SWOT Analysis of Oliver Wyman

For Oliver Wyman, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Oliver Wyman Strengths

The strengths of Oliver Wyman looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Oliver Wyman :

1. They were ranked among the top in the Vault Consulting
2. They are a part of Marsh & McLennan companies which gives them wide area of expertise

3. Pan-industry experience adds value to the business

4. Has a geographic reach in over 25 countries

5. Nearly 3,000 people strong workforce

Oliver Wyman Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Oliver Wyman SWOT Analysis:

1. Lesser known brand compared to competition despite having good penetration

2. Companies setting up own knowledge and analytical centres hurts business


Oliver Wyman Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Oliver Wyman SWOT Analysis:

1. They have immense opportunities in emerging economies

2. Tie-ups with international consulting brands

3. Increasing scope of analysis by targeting newer sectors

Oliver Wyman Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Oliver Wyman are as mentioned:

1. They have been associated with many financial controversies
2. The ongoing recession can affect their business


Oliver Wyman Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Oliver Wyman:

1. KPMG
2. Ernst & Young

Hence this concludes the Oliver Wyman SWOT analysis.

Continue reading more about the brand/company.

About Oliver Wyman

Oliver Wyman Overview
Parent Company

Marsh & McLennan Companies

Category

Financial services consulting

Sector

Management & Consulting

Tagline/ Slogan

Get there faster

USP

They pay higher salary than their competitors

Oliver Wyman STP
Segmentation

Organisations looking for consultancy and business solutions

Target Market

All industries and companies

Positioning

Financial Services Consulting firm


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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