Published in Management & Consulting category by MBA Skool Team
KPMG is one of the leading brands in the management & consulting sector. KPMG SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of KPMG:
KPMG employs 180,000 people spread over 150 countries
KPMG have an extensive geographic reach
There revenues are spread over various industries
KPMG is a top-of-the-mind consulting which has expertise in audit, tax, and advisory
Publishes many international knowledge and analytical publications
KPMG has been actively involved in sponsorship of many events
It is among the Big four auditors
KPMC has won several awards in the consulting, outsourcing, tax solutions etc categories
The brand has focused on marketing through advertisements and sponsorships to boost its brand image
Above are the strengths in the SWOT Analysis of KPMG. The strengths of KPMG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees
Tough competition from big industry consultants as well as other knowledge consulting agencies means limited market share growth for KPMG
These were the weaknesses in the KPMG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
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