KPMG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of KPMG analyses the brand/company with its strengths, weaknesses, opportunities & threats. In KPMG SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like KPMG to benchmark its business & performance as compared to the competitors and industry. As of 2020, KPMG is one of the leading brands in the management & consulting sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top KPMG competitors and includes KPMG target market, segmentation, positioning & Unique Selling Proposition (USP).

KPMG SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
KPMG Brand Analysis
Parent Company





Management & Consulting

Tagline/ Slogan

Cutting through complexity


KPMG are global experts in audit and tax services

KPMG Segmentation

All industries looking for business solutions

KPMG Target Market

Companies and enterprises looking for solutions

KPMG Positioning

KPMG is a global financial consulting firm

KPMG SWOT Analysis
KPMG Strengths

Below are the Strengths in the SWOT Analysis of KPMG:

1. KPMG employs 180,000 people spread over 150 countries
2. KPMG have an extensive geographic reach
3. There revenues are spread over various industries

4. KPMG is a top-of-the-mind consulting which has expertise in audit, tax, and advisory

5. Publishes many international knowledge and analytical publications

6. KPMG has been actively involved in sponsorship of many events

7. It is among the Big four auditors

8. KPMC has won several awards in the consulting, outsourcing, tax solutions etc categories

9. The brand has focused on marketing through advertisements and sponsorships to boost its brand image

KPMG Weaknesses

Here are the weaknesses in the KPMG SWOT Analysis:

1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees

2. Tough competition from big industry consultants as well as other knowledge consulting agencies means limited market share growth for KPMG

KPMG Opportunities

Following are the Opportunities in KPMG SWOT Analysis:

1. There are enormous growth prospects in emerging markets for KPMG
2. Increasing the spending on infrastructure may spur demand for advisory services

3. Acquisition of smaller firms can strengthen KPMG's position in the industry

KPMG Threats

The threats in the SWOT Analysis of KPMG are as mentioned:

1. Easing regulatory restrictions could foster competition
2. Recession would hinder the growth of business

3. Increasing competitor business means reduction in KPMG's market share

KPMG Competition

Below are the top 9 KPMG competitors:

1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. Deloitte Consulting

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to KPMG. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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