KPMG SWOT Analysis, USP & Competitors

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SWOT Analysis of KPMG with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company






Tagline/ Slogan

Cutting through complexity


KPMG are global experts in audit and tax services



All industries looking for business solutions

Target Group

Companies and enterprises looking for solutions


KPMG is a global financial consulting firm

KPMG SWOT Analysis


1. KPMG employs 180,000 people spread over 150 countries
2. KPMG have an extensive geographic reach
3. There revenues are spread over various industries

4. KPMG is a top-of-the-mind consulting which has expertise in audit, tax, and advisory

5. Publishes many international knowledge and analytical publications

6. KPMG has been actively involved in sponsorship of many events

7. It is among the Big four auditors

8. KPMC has won several awards in the consulting, outsourcing, tax solutions etc categories

9. The brand has focused on marketing through advertisements and sponsorships to boost its brand image


1. Being a top consulting brand, sometimes it is unapproachable due to its high expertise and fees

2. Tough competition from big industry consultants as well as other knowledge consulting agencies means limited market share growth for KPMG


1. There are enormous growth prospects in emerging markets for KPMG
2. Increasing the spending on infrastructure may spur demand for advisory services

3. Acquisition of smaller firms can strengthen KPMG's position in the industry


1. Easing regulatory restrictions could foster competition
2. Recession would hinder the growth of business

3. Increasing competitor business means reduction in KPMG's market share



1. McKinsey and Company

2. Accenture

3. Ernst and Young

4. PwC PricewaterhouseCoopers

5. Deloitte Consulting

6. Boston Consulting Group BCG

7. A T Kearney

8. Booz and Company

9. Bain & Company

The table above concludes the KPMG SWOT analysis along with its marketing and brand parameters.


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