Monster SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 5578

SWOT Analysis of Monster with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parent Company

Monster worldwide Inc


Website- job portal


Media and entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling


Vast network of  potential employees and employers across the globe



Internet users job portal

Target Group

Internet users searching for better career opportunities


Positioned as a job portal providing exposure to global opportunities

SWOT Analysis


1. High global presence

2. Well-built network across various countries

3. Provides multiple search option

4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
6. Employs approximately 5,000 employees in 36 countries


1. Limited reach due to restrained penetration of internet


1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies


1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals



1. Naukri
2. Timesjobs


The table above concludes the Monster SWOT analysis along with its marketing and brand parameters.


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