Monster SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 7473

SWOT analysis of Monster analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Monster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monster to benchmark its business & performance as compared to the competitors and industry. Monster is one of the leading brands in the media & entertainment sector. The table below also lists the top Monster competitors and elaborates Monster market segmentation, target group, positioning & Unique Selling Proposition (USP).

Monster SWOT, Competitors, Marketing STP & Brand analysis Table
Monster Brand Analysis
Parent Company

Monster worldwide Inc


Website- job portal


Media & Entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling


Vast network of  potential employees and employers across the globe

Monster STP

Internet users job portal

Target Group

Internet users searching for better career opportunities


Positioned as a job portal providing exposure to global opportunities

Monster SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Monster. Strengths are:

1. High global presence

2. Well-built network across various countries

3. Provides multiple search option

4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
6. Employs approximately 5,000 employees in 36 countries


Here are the weaknesses in the Monster SWOT Analysis:

1. Limited reach due to restrained penetration of internet


Following are the Opportunities in Monster SWOT Analysis:

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies


The threats in the SWOT Analysis of Monster are as mentioned:

1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals

Monster Competition

Below are the top 3 Monster competitors:

1. Naukri
2. Timesjobs


The brandguide table above concludes the Monster SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monster. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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