Monster SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Monster SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Monster, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monster to benchmark its business & performance as compared to the competitors, and make strategic improvements. Monster is one of the leading brands in the media & entertainment sector.

The article below lists the Monster SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Monster SWOT Analysis:

SWOT Analysis of Monster

For Monster, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Monster Strengths

The strengths of Monster looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Monster :

1. High global presence

2. Well-built network across various countries

3. Provides multiple search option

4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
6. Employs approximately 5,000 employees in 36 countries

Monster Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Monster SWOT Analysis:

1. Limited reach due to restrained penetration of internet

Monster Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Monster SWOT Analysis:

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies

Monster Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Monster are as mentioned:

1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals

Monster Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Monster:

1. Naukri
2. Timesjobs


Hence this concludes the Monster SWOT analysis.

Continue reading more about the brand/company.

About Monster

Monster Overview
Parent Company

Monster worldwide Inc


Website- job portal


Media & Entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling


Vast network of  potential employees and employers across the globe

Monster STP

Internet users job portal

Target Market

Internet users searching for better career opportunities


Positioned as a job portal providing exposure to global opportunities

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Monster. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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