Monster SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Monster analyses the brand by its strengths, weaknesses, opportunities & threats. In Monster SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Monster to benchmark its business & performance as compared to the competitors. Monster is one of the leading brands in the media & entertainment sector.

The table below lists the Monster SWOT (Strengths, Weaknesses, Opportunities, Threats), top Monster competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Monster SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Monster Brand Analysis
Parent Company

Monster worldwide Inc


Website- job portal


Media & Entertainment

Tagline/ Slogan

Right Jobs, right candidates; Your calling is calling


Vast network of  potential employees and employers across the globe

Monster STP

Internet users job portal

Target Group

Internet users searching for better career opportunities


Positioned as a job portal providing exposure to global opportunities

SWOT Analysis of Monster
Monster Strengths

Below are the Strengths in the SWOT Analysis of Monster:

1. High global presence

2. Well-built network across various countries

3. Provides multiple search option

4. Provides suggestions and recommendations to job seekers on resume, interview, salary negotiations etc.
5. Monster is the largest job search engine in the world, with over a million job postings at any time and over 150 million resumes
6. Employs approximately 5,000 employees in 36 countries

Monster Weaknesses

Here are the weaknesses in the Monster SWOT Analysis:

1. Limited reach due to restrained penetration of internet

Monster Opportunities

Following are the Opportunities in Monster SWOT Analysis:

1. To persuade more companies to utilize the portal by emphasizing lower recruitment costs

2. To persuade more employees to post their resume on website

3. To integrate more closely with the HR department of various companies

Monster Threats

The threats in the SWOT Analysis of Monster are as mentioned:

1. Low internet penetration across various organization or locations

2. Improved services and offerings by competitors
3. Newly emerging competitive job portals

Monster Competition
Monster Competitors

Below are the top 3 competitors of Monster:

1. Naukri
2. Timesjobs


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Monster. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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