Wikipedia is one of the leading brands in the media & entertainment sector. Wikipedia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wikipedia:
Quick Glance:
Above are the strengths in the SWOT Analysis of Wikipedia. The strengths of Wikipedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Wikipedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Wikipedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Wikipedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wikipedia SWOT analysis.
Continue reading more about the brand/company.
About Wikipedia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Wikipedia Overview | |
---|---|
Parent Company |
Wikipedia Inc |
Category |
Website-Knowledge source |
Sector | |
Tagline/ Slogan |
The Free Encyclopedia |
USP |
Free and open knowledge source which can be edited |
Wikipedia STP | |
Segmentation |
Internet users |
Target Market |
Internet users probing for knowledge using online platform |
Positioning |
Positioned as a knowledge resource which provides free knowledge and allows content editing |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Wikipedia. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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