Wikipedia SWOT Analysis
Wikipedia is one of the leading brands in the media & entertainment sector. Wikipedia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wikipedia:
Quick Glance:
Wikipedia Strengths
- Available in various different languages
- International presence
- Can be edited by experts or any concerned knowledgeable individual
- Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc.
- Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content
- Over 20 millions articles have been contributed by 100,000 contributors having a reach of over 350 million people
Above are the strengths in the SWOT Analysis of Wikipedia. The strengths of Wikipedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wikipedia Weaknesses
- Wikipedia has had issues like duplication and authenticity of content
These were the weaknesses in the Wikipedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Wikipedia Opportunities
- Integration with various information resources to increase detailed content
- Expand moderator’s community to supervise content
- Provide opportunities to users to edit information which can be made more accurate
Above we covered the opportunities in Wikipedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Wikipedia Threats
- Possibility of misleading content uploaded by some sources
- Competitive information and knowledge providing portals
- Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.
The threats in the SWOT Analysis of Wikipedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wikipedia SWOT analysis.
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About Wikipedia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Wikipedia Overview | |
|---|---|
| Parent Company |
Wikipedia Inc |
| Category |
Website-Knowledge source |
| Sector | |
| Tagline/ Slogan |
The Free Encyclopedia |
| USP |
Free and open knowledge source which can be edited |
| Wikipedia STP | |
| Segmentation |
Internet users |
| Target Market |
Internet users probing for knowledge using online platform |
| Positioning |
Positioned as a knowledge resource which provides free knowledge and allows content editing |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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