Published in Media & Entertainment category by MBA Skool Team
Wikipedia is one of the leading brands in the media & entertainment sector. Wikipedia SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wikipedia:
Can be edited by experts or any concerned knowledgeable individual
Integrated offerings like Wikitionary, Wikibooks, Wikiversity etc.
Displays source of the content available on Wikipedia which enables user to verify and judge the reliability of content
Over 20 millions articles have been contributed by 100,000 contributors having a reach of over 350 million people
Above are the strengths in the SWOT Analysis of Wikipedia. The strengths of Wikipedia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Wikipedia has had issues like duplication and authenticity of content
These were the weaknesses in the Wikipedia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Integration with various information resources to increase detailed content
Expand moderator’s community to supervise content
Provide opportunities to users to edit information which can be made more accurate
Above we covered the opportunities in Wikipedia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Possibility of misleading content uploaded by some sources
Competitive information and knowledge providing portals
Standard modes of obtaining detailed information i.e. magazines, TV, newspapers etc.
The threats in the SWOT Analysis of Wikipedia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Wikipedia SWOT analysis.
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The table below gives the brand overview along with its target market, segmentation, positioning & USP
Free and open knowledge source which can be edited
Internet users probing for knowledge using online platform
Positioned as a knowledge resource which provides free knowledge and allows content editing
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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