Lionsgate SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Lionsgate SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lionsgate, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Lionsgate is one of the leading brands in the media & entertainment sector. The article below lists the Lionsgate SWOT, competitors and includes its target market, segmentation, positioning & USP.


Parent Company

Lionsgate Entertainment Corporation


Television and mini film distribution company




Multiple divisions which offer wide range of entertainment options.



Segments the population based on their entertainment needs and tastes.

Target Group

Distribution and production of films, TV series, video on demand services


One of the leading entertainment companies in the North America

SWOT Analysis


1. It owns the following Divisions – Lionsgate Films, Lionsgate Premiere, Lionsgate Television, Lionsgate Home Entertainment, Lionsgate Music & Publishing. 
2. It is the seventh most profit making movie studio
3. It is the leader in television distribution in North America.
4. Lionsgate Films focuses on independent films, it has distributed The Twilight saga, The Hunger Games etc.

5. Through Lionsgate Premiere, it handles video on demand market and streaming services

6. Many acquisitions in the Television content production and distribution companies.

7. Lionsgate has high diversification of products and services in the entertainment industry.

8. It earned seven golden globe nominations in the year 2015.


1.Involved in a very limited of distribution of big banner films
2.Maintaining a low cost distribution network is a challenge
3. Declining revenues in the entertainment industry


1. Expansion to markets outside of USA
2. Starting the production of animated movies/series whose demand is growing.
3.Providing more entertainment options online like expanding its video on demand services


1. High international competition
2. The entertainment market for movies and television is a mature market 
3. Threat from the online sources of entertainment.

4. Other leisure activities like travelling, sports, digital games etc. posing a threat to the traditional entertainment industry.



1.20th Century Fox
2. Universal Studios
3. Focus Features

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Lionsgate. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin