Lionsgate SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Lionsgate, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Lionsgate is one of the leading brands in the media & entertainment sector. The article below lists the Lionsgate SWOT, competitors and includes its target market, segmentation, positioning & USP.
In this article:
Lionsgate |
|
Parent Company |
Lionsgate Entertainment Corporation |
Category |
Television and mini film distribution company |
Sector |
Entertainment |
USP |
Multiple divisions which offer wide range of entertainment options. |
STP |
|
Segment |
Segments the population based on their entertainment needs and tastes. |
Target Group |
Distribution and production of films, TV series, video on demand services |
Positioning |
One of the leading entertainment companies in the North America |
SWOT Analysis |
|
Strengths |
1. It owns the following Divisions – Lionsgate Films, Lionsgate Premiere, Lionsgate Television, Lionsgate Home Entertainment, Lionsgate Music & Publishing. 5. Through Lionsgate Premiere, it handles video on demand market and streaming services 6. Many acquisitions in the Television content production and distribution companies. 7. Lionsgate has high diversification of products and services in the entertainment industry. 8. It earned seven golden globe nominations in the year 2015. |
Weaknesses |
1.Involved in a very limited of distribution of big banner films |
Opportunities |
1. Expansion to markets outside of USA |
Threats |
1. High international competition 4. Other leisure activities like travelling, sports, digital games etc. posing a threat to the traditional entertainment industry. |
Competition |
|
Competitors |
1.20th Century Fox |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Lionsgate. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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