Lionsgate SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5323

SWOT analysis of Lionsgate analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Lionsgate SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Lionsgate to benchmark its business & performance as compared to the competitors and industry. Lionsgate is one of the leading brands in the media & entertainment sector. The table below also lists the top Lionsgate competitors and elaborates Lionsgate market segmentation, target group, positioning & Unique Selling Proposition (USP).

Lionsgate SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Lionsgate Entertainment Corporation


Television and mini film distribution company




Multiple divisions which offer wide range of entertainment options.



Segments the population based on their entertainment needs and tastes.

Target Group

Distribution and production of films, TV series, video on demand services


One of the leading entertainment companies in the North America

SWOT Analysis


1. It owns the following Divisions – Lionsgate Films, Lionsgate Premiere, Lionsgate Television, Lionsgate Home Entertainment, Lionsgate Music & Publishing. 
2. It is the seventh most profit making movie studio
3. It is the leader in television distribution in North America.
4. Lionsgate Films focuses on independent films, it has distributed The Twilight saga, The Hunger Games etc.

5. Through Lionsgate Premiere, it handles video on demand market and streaming services

6. Many acquisitions in the Television content production and distribution companies.

7. Lionsgate has high diversification of products and services in the entertainment industry.

8. It earned seven golden globe nominations in the year 2015.


1.Involved in a very limited of distribution of big banner films
2.Maintaining a low cost distribution network is a challenge
3. Declining revenues in the entertainment industry


1. Expansion to markets outside of USA
2. Starting the production of animated movies/series whose demand is growing.
3.Providing more entertainment options online like expanding its video on demand services


1. High international competition
2. The entertainment market for movies and television is a mature market 
3. Threat from the online sources of entertainment.

4. Other leisure activities like travelling, sports, digital games etc. posing a threat to the traditional entertainment industry.



1.20th Century Fox
2. Universal Studios
3. Focus Features

The brandguide table above concludes the Lionsgate SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Lionsgate. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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