Capital Market SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3890

SWOT analysis of Capital Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. Capital Market is one of the leading brands in the media & entertainment sector. The table below also lists the top Capital Market competitors and elaborates Capital Market segmentation, targeting, positioning & USP.

Capital Market SWOT, Competitors, Marketing STP & Brand analysis Table

Capital Market

Parent Company

Capital Market Publications




Media & Entertainment

Tagline/ Slogan

No Slogan could be found


It is India’s oldest finance and investment fortnightly.

Capital Market STP

Stock Market enthusiasts

Target Group

Investors in capital market, students of capital market, corporates


India’s oldest scientific investment publication

Capital Market SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Capital Market. Strengths are:

1. It is India’s oldest and largest circulated magazine about stock market investments.
2. The magazine has been in circulation for a formidable 27 years.
3. Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers.
4. The magazine is considered authority on stock market investment issues.

5. Popular brand and a good reputation amongst its customer base.


Here are the weaknesses in the Capital Market SWOT Analysis:

1. The appeal of the magazine is limited to people interested in studying and investing in the capital market.

2. The magazine is sometimes criticized for being too detailed and tedious for a lay man but then the magazine is highly targeted.


Following are the Opportunities in Capital Market SWOT Analysis:

1. The magazine can make tie-ups with corporates and students to increase its subscription.
2. The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth.

3. The magazine can leverage upon the fact that it does not have any strong competitors.


The threats in the SWOT Analysis of Capital Market are as mentioned:

1. Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty.
2. Various websites are coming up for investors which are a cheaper source of information.
3. The circulation of the magazine is linked to the performance of the stock market.

Capital Market Competition

Below are the top 3 Capital Market competitors:

1. Money Today
2. Dalal Street
3. Outlook Money

The brandguide table above concludes the Capital Market SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capital Market. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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