Capital Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Capital Market analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Capital Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Capital Market to benchmark its business & performance as compared to the competitors and industry. As of 2020, Capital Market is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Capital Market competitors and includes Capital Market target market, segmentation, positioning & Unique Selling Proposition (USP).

Capital Market SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table

Capital Market

Parent Company

Capital Market Publications

Category

Magazines

Sector

Media & Entertainment

Tagline/ Slogan

No Slogan could be found

USP

It is India’s oldest finance and investment fortnightly.

Capital Market STP
Capital Market Segmentation

Stock Market enthusiasts

Capital Market Target Market

Investors in capital market, students of capital market, corporates

Capital Market Positioning

India’s oldest scientific investment publication

Capital Market SWOT Analysis
Capital Market Strengths

Below are the Strengths in the SWOT Analysis of Capital Market:

1. It is India’s oldest and largest circulated magazine about stock market investments.
2. The magazine has been in circulation for a formidable 27 years.
3. Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers.
4. The magazine is considered authority on stock market investment issues.

5. Popular brand and a good reputation amongst its customer base.

Capital Market Weaknesses

Here are the weaknesses in the Capital Market SWOT Analysis:

1. The appeal of the magazine is limited to people interested in studying and investing in the capital market.

2. The magazine is sometimes criticized for being too detailed and tedious for a lay man but then the magazine is highly targeted.

Capital Market Opportunities

Following are the Opportunities in Capital Market SWOT Analysis:

1. The magazine can make tie-ups with corporates and students to increase its subscription.
2. The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth.

3. The magazine can leverage upon the fact that it does not have any strong competitors.

Capital Market Threats

The threats in the SWOT Analysis of Capital Market are as mentioned:

1. Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty.
2. Various websites are coming up for investors which are a cheaper source of information.
3. The circulation of the magazine is linked to the performance of the stock market.

Capital Market Competition
Competitors

Below are the top 3 Capital Market competitors:

1. Money Today
2. Dalal Street
3. Outlook Money

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Capital Market. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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