Capital Market SWOT Analysis, Competitors & USP
SWOT analysis of Capital Market analyses the brand by its strengths, weaknesses, opportunities & threats. In Capital Market SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Capital Market to benchmark its business & performance as compared to the competitors. Capital Market is one of the leading brands in the media & entertainment sector.
The article below lists the Capital Market SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Capital Market SWOT Analysis:
In this article:
SWOT Analysis of Capital Market
For Capital Market, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.
Capital Market Strengths
The strengths of Capital Market looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Capital Market :
1. It is India’s oldest and largest circulated magazine about stock market investments.
2. The magazine has been in circulation for a formidable 27 years.
3. Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers.
4. The magazine is considered authority on stock market investment issues.
5. Popular brand and a good reputation amongst its customer base.
Capital Market Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Capital Market SWOT Analysis:
1. The appeal of the magazine is limited to people interested in studying and investing in the capital market.
2. The magazine is sometimes criticized for being too detailed and tedious for a lay man but then the magazine is highly targeted.
Capital Market Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Capital Market SWOT Analysis:
1. The magazine can make tie-ups with corporates and students to increase its subscription.
2. The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth.
3. The magazine can leverage upon the fact that it does not have any strong competitors.
Capital Market Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Capital Market are as mentioned:
1. Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty.
2. Various websites are coming up for investors which are a cheaper source of information.
3. The circulation of the magazine is linked to the performance of the stock market.
Capital Market Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Capital Market:
1. Money Today
2. Dalal Street
3. Outlook Money
Hence this concludes the Capital Market SWOT analysis.
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About Capital Market
|
Capital Market | |
| Parent Company |
Capital Market Publications |
|---|---|
| Category |
Magazines |
| Sector | |
| Tagline/ Slogan |
No Slogan could be found |
| USP |
It is India’s oldest finance and investment fortnightly. |
| Capital Market STP | |
| Segmentation |
Stock Market enthusiasts |
| Target Market |
Investors in capital market, students of capital market, corporates |
| Positioning |
India’s oldest scientific investment publication |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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