Cosmopolitan SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Cosmopolitan SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Cosmopolitan, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Cosmopolitan is one of the leading brands in the media & entertainment sector. The article below lists the Cosmopolitan SWOT, competitors and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Cosmopolitan

For Cosmopolitan, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Cosmopolitan Strengths

The strengths of Cosmopolitan looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Cosmopolitan :

1. The magazine was first published in 1886 and hence is one of the oldest women’s magazines in the world.
2. The magazine has a vast readership, it has a monthly circulation of more than 3 million copies in USA alone.
3. The magazine has strong distribution networks in USA as well as in other countries.
4. The magazine has 63 international editions in 32 languages and is sold in more than 100 countries worldwide.

5. Popular brand and a good reputation amongst its customer base.

Cosmopolitan Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Cosmopolitan SWOT Analysis:

1. As it is a women’s magazine, the readership becomes quite limited.
2. The magazine has always positioned itself as a young women’s magazine which further limits the readership  

Cosmopolitan Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Cosmopolitan SWOT Analysis:

1. If the magazine can manage the digital and social media space effectively its customer base will increase.
2. The range of issues covered in the magazine attracts both working women and housewives, which it can take advantage of.

3. If the local editions of the magazine stick more to the local flavor, the magazine can gain more popularity.

Cosmopolitan Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Cosmopolitan are as mentioned:

1. The magazine operates in a very competitive environment which contains several big brands.
2. Most of its competitors are cheaper or competitively priced as compared to Cosmopolitan.
3. A number of lifestyle channels have come up for women and they cater to the same customer base.

Cosmopolitan Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Cosmopolitan:

1. Femina (India)
2. Marie Claire
3. Vogue

Hence this concludes the Cosmopolitan SWOT analysis.

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About Cosmopolitan


Parent Company

Hearst Corporation




Media & Entertainment

Tagline/ Slogan

“Fun, Fearless, Female”


It is one of the oldest women’s magazine in the world

Cosmopolitan STP

Housewives and working women

Target Market

Housewives and working women belonging to upper middle class


A magazine that caters to all issues related to womanhood

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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