Forbes SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 5314

SWOT analysis of Forbes analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Forbes SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Forbes to benchmark its business & performance as compared to the competitors and industry. Forbes is one of the leading brands in the media & entertainment sector. The table below also lists the top Forbes competitors and elaborates Forbes market segmentation, target group, positioning & Unique Selling Proposition (USP).

Forbes SWOT, Competitors, Marketing STP & Brand analysis Table


Parent Company

Forbes Publishing




Media & Entertainment

Tagline/ Slogan

“The Capitalist Tool”


The magazine is known for its lists of the World’s Richest People

Forbes STP

Corporates and Entrepreneurs

Target Group

Corporates and Entrepreneurs in USA and other parts of the world


A capitalist business magazine

Forbes SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Forbes. Strengths are:

1. It is one of the most popular bi-weekly magazines in USA as well as rest of the world.
2. The feature of the list of world’s richest people is very popular around the world.
3. It has several global editions that cater to specific needs of each region.
4. The brand is very popular internationally.

5. Popular brand and a good reputation amongst its customer base.


Here are the weaknesses in the Forbes SWOT Analysis:

1. The distribution networks of the global editions are not as well developed as those of some of the local magazines in the respective countries.


Following are the Opportunities in Forbes SWOT Analysis:

1. The magazine can increase its readership by improving its availability in places outside USA.
2. The magazine can attract potential young customers by making its presence felt in the social media and virtual space.

3. By adopting an aggressive marketing and branding strategy in countries outside USA the magazine can increase its popularity.


The threats in the SWOT Analysis of Forbes are as mentioned:

1. The market in which the magazine operates is very competitive and has some big brands in it.
2. The popularity of the internet has adversely affected the popularity of the print media.
3. The global editions of the magazine face stiff competition from the local magazines in respective countries.

Forbes Competition

Below are the top 3 Forbes competitors:

2. Fortune
3. Businessweek

The brandguide table above concludes the Forbes SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Forbes. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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