Readers Digest SWOT Analysis

Readers Digest SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Readers Digest, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Readers Digest is one of the leading brands in the media & entertainment sector. The article below lists the Readers Digest SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Readers Digest

For Readers Digest, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Readers Digest Strengths

The strengths of Readers Digest looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Readers Digest :

1. For several years, Reader’s Digest was the best-selling consumer magazine in USA.
2. The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide.
3. The small size of the magazine makes it very readable.
4. It is one of the very few magazines that feature stories that are similar to fiction.

Readers Digest Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Readers Digest SWOT Analysis:

1. The magazine faces competition not only from the other magazines but also from pulp fiction.
2. Magazine sales have been severely affected due to more penetration of internet

Readers Digest Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Readers Digest SWOT Analysis:

1. The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of.
2. The magazine has a vast legacy of 90 years, which it can take advantage of.

3. The magazine covers a wide variety of topics through its articles and stories and thus caters to a broader base of readers.

Readers Digest Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Readers Digest are as mentioned:

1. Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
2. Regional language magazines are proving to be a threat to the local editions.
3. As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.

Hence this concludes the Readers Digest SWOT analysis.

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About Readers Digest

Readers Digest Overview
Parent Company	The Reader’s Digest Association
Category	Magazines
Sector	Media & Entertainment
Tagline/ Slogan	Life Well Shared
USP	It is one of the very few internationally popular family magazines
Readers Digest STP
Segmentation	Families, house-wives
Target Market	Families belonging to middle class and upper middle class in USA and other parts of the world
Positioning	It is general interest magazine that caters to the entire family

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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