Published in Media & Entertainment category by MBA Skool Team
Readers Digest is one of the leading brands in the media & entertainment sector. Readers Digest SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Readers Digest:
For several years, Reader’s Digest was the best-selling consumer magazine in USA.
The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide.
The small size of the magazine makes it very readable.
It is one of the very few magazines that feature stories that are similar to fiction.
Above are the strengths in the SWOT Analysis of Readers Digest. The strengths of Readers Digest looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Readers Digest Weaknesses
The magazine faces competition not only from the other magazines but also from pulp fiction.
Magazine sales have been severely affected due to more penetration of internet
These were the weaknesses in the Readers Digest SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Readers Digest Opportunities
The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of.
The magazine has a vast legacy of 90 years, which it can take advantage of.
The magazine covers a wide variety of topics through its articles and stories and thus caters to a broader base of readers.
Above we covered the opportunities in Readers Digest SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Readers Digest Threats
Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
Regional language magazines are proving to be a threat to the local editions.
As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.
The threats in the SWOT Analysis of Readers Digest are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Readers Digest SWOT analysis.
Continue reading more about the brand/company.
About Readers Digest
The table below gives the brand overview along with its target market, segmentation, positioning & USP
It is one of the very few internationally popular family magazines
Readers Digest STP
Families belonging to middle class and upper middle class in USA and other parts of the world
It is general interest magazine that caters to the entire family
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Readers Digest. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute