Thomson Reuters SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4717

SWOT Analysis of Thomson Reuters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thomson Reuters

Parent Company

Thomson Reuters


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

One Partner - One Location - Unrivaled Value


Quality book printing and distribution services worldwide

Thomson Reuters STP


Customers with printing and publishing needs

Target Group

Publishers who focus on saving time and money


Provides full circle publishing solutions at low costs

Thomson Reuters SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Thomson Reuters :

1. One of the largest publishing company with 1.3 million square foot manufacturing facility
2. Provides quality printing services to businesses through skilled book printers and manufacturers
3. Best customer service for every client through ‘Manufacturing Client Services’
4. Hi-tech technology to meet the demands on time with a target of 24-hour cycle time and excellent distribution center

5. Has a strong impact of global publishing services


1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing
2. No own brands under publication

3. Being a prime news service, open to backlash and criticism


1. Acquire other publications to enter story book publications
2.Operate locally to meet the demands  of all the customers
3.Establish its own brands to increase its growth


1. Increasing raw material costs and technological changes
2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media

Thomson Reuters Competition


Below are the 3 main Thomson Reuters competitors :

1.Reed Elsevier

3.Dia Nippon Co., Ltd

The brandguide table above concludes the Thomson Reuters SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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