Thomson Reuters SWOT Analysis, Competitors & USP

Thomson Reuters SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Thomson Reuters, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Thomson Reuters to benchmark its business & performance as compared to the competitors, and make strategic improvements. Thomson Reuters is one of the leading brands in the media & entertainment sector.

The article below lists the Thomson Reuters SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Thomson Reuters SWOT Analysis:

SWOT Analysis of Thomson Reuters

For Thomson Reuters, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Thomson Reuters Strengths

The strengths of Thomson Reuters looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Thomson Reuters :

1. One of the largest publishing company with 1.3 million square foot manufacturing facility
2. Provides quality printing services to businesses through skilled book printers and manufacturers
3. Best customer service for every client through ‘Manufacturing Client Services’
4. Hi-tech technology to meet the demands on time with a target of 24-hour cycle time and excellent distribution center

5. Has a strong impact of global publishing services

Thomson Reuters Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Thomson Reuters SWOT Analysis:

1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing
2. No own brands under publication

3. Being a prime news service, open to backlash and criticism

Thomson Reuters Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Thomson Reuters SWOT Analysis:

1. Acquire other publications to enter story book publications
2.Operate locally to meet the demands  of all the customers
3.Establish its own brands to increase its growth

Thomson Reuters Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Thomson Reuters are as mentioned:

1. Increasing raw material costs and technological changes
2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media

Thomson Reuters Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Thomson Reuters:

1.Reed Elsevier

2.Lagardere
3.Dia Nippon Co., Ltd

Hence this concludes the Thomson Reuters SWOT analysis.

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About Thomson Reuters

Thomson Reuters Overview
Parent Company	Thomson Reuters
Category	Printing & Publishing
Sector	Media & Entertainment
Tagline/ Slogan	One Partner - One Location - Unrivaled Value
USP	Quality book printing and distribution services worldwide
Thomson Reuters STP
Segmentation	Customers with printing and publishing needs
Target Market	Publishers who focus on saving time and money
Positioning	Provides full circle publishing solutions at low costs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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