Thomson Reuters SWOT Analysis, USP & Competitors

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SWOT Analysis of Thomson Reuters with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Thomson Reuters

Parent Company

Thomson Reuters

Category

Printing & Publishing

Sector

Entertainment and Media

Tagline/ Slogan

One Partner - One Location - Unrivaled Value

USP

Quality book printing and distribution services worldwide

STP

Segment

Customers with printing and publishing needs

Target Group

Publishers who focus on saving time and money

Positioning

Provides full circle publishing solutions at low costs

SWOT Analysis

Strengths

1. One of the largest publishing company with 1.3 million square foot manufacturing facility
2. Provides quality printing services to businesses through skilled book printers and manufacturers
3. Best customer service for every client through ‘Manufacturing Client Services’
4. Hi-tech technology to meet the demands on time with a target of 24-hour cycle time and excellent distribution center

5. Has a strong impact of global publishing services

Weaknesses

1.More importance is given to real time, high-impact, multimedia news and information services to newspapers by parent company and lesser commerical printing
2. No own brands under publication

3. Being a prime news service, open to backlash and criticism

Opportunities

1. Acquire other publications to enter story book publications
2.Operate locally to meet the demands  of all the customers
3.Establish its own brands to increase its growth

Threats

1. Increasing raw material costs and technological changes
2.Improvement of local players in respective countries grabbing the opportunities
3.Self Cannibalization through its own advancement of media

Competition

Competitors

1.Reed Elsevier

2.Lagardere
3.Dia Nippon Co., Ltd


The table above concludes the Thomson Reuters SWOT analysis along with its marketing and brand parameters.

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