Harper Collins Publishers SWOT Analysis, Competitors & USP

Harper Collins Publishers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Harper Collins Publishers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harper Collins Publishers to benchmark its business & performance as compared to the competitors, and make strategic improvements. Harper Collins Publishers is one of the leading brands in the media & entertainment sector.

The article below lists the Harper Collins Publishers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Harper Collins Publishers SWOT Analysis:

SWOT Analysis of Harper Collins Publishers

For Harper Collins Publishers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Harper Collins Publishers Strengthss

The strengths of Harper Collins Publishers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Harper Collins Publishers :

1. Harper Collins is the publishing subsidiary of the giant News Corp.,
2. It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
3. It sells e-books through its website and other online retailers

4. Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary

5. One of the most widely recognized and respected brands in publishing

Harper Collins Publishers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Harper Collins Publishers SWOT Analysis:

1. Only an English language publisher
2. Not concentrating on growth opportunities in other kinds of printing and publications

Harper Collins Publishers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Harper Collins Publishers SWOT Analysis:

1. Providing books to libraries of different universities across the globe

2. Getting re-print rights of literature classics from other publishers
3.Improved investments in e-publications and online services to increase the revenue

Harper Collins Publishers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Harper Collins Publishers are as mentioned:

1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Harper Collins Publishers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Harper Collins Publishers:

1. Pearson
2.Simon & Schuster, Inc
3.Random House

Hence this concludes the Harper Collins Publishers SWOT analysis.

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About Harper Collins Publishers

Harper Collins Publishers Overview
Parent Company	NEWS CORPORATION
Category	Printing & Publishing
Sector	Media & Entertainment
Tagline/ Slogan	World Leading Book Publisher
USP	Publisher of bestselling books
Harper Collins Publishers STP
Segmentation	Publishing needs of literary, religious and spiritual books requirements
Target Market	General books, Children books and Bibles and Christian books
Positioning	Publisher of the bestselling books and

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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