Harper Collins Publishers SWOT Analysis, USP & Competitors

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SWOT Analysis of Harper Collins Publishers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Harper Collins Publishers

Parent Company



Printing & Publishing


Media and Entertainment

Tagline/ Slogan

World Leading Book Publisher


Publisher of bestselling books



Publishing needs of literary, religious and spiritual books requirements

Target Group

General books, Children books and Bibles and Christian books


Publisher of the bestselling books and

SWOT Analysis


1. Harper Collins is the publishing subsidiary of the giant News Corp.,
2. It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
3. It sells e-books through its website and other online retailers

4. Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary

5. One of the most widely recognized and respected brands in publishing


1. Only an English language publisher
2. Not concentrating on growth opportunities in other kinds of printing and publications


1. Providing books to libraries of different universities across the globe

2. Getting re-print rights of literature classics from other publishers
3.Improved investments in e-publications and online services to increase the revenue


1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries



1. Pearson
2.Simon & Schuster, Inc
3.Random House

The table above concludes the Harper Collins Publishers SWOT analysis along with its marketing and brand parameters.


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