Harper Collins Publishers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Harper Collins Publishers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Harper Collins Publishers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Harper Collins Publishers to benchmark its business & performance as compared to the competitors and industry. As of 2020, Harper Collins Publishers is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Harper Collins Publishers competitors and includes Harper Collins Publishers target market, segmentation, positioning & Unique Selling Proposition (USP).

Harper Collins Publishers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Harper Collins Publishers Brand Analysis
Parent Company

NEWS CORPORATION

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

World Leading Book Publisher

USP

Publisher of bestselling books

Harper Collins Publishers STP
Harper Collins Publishers Segmentation

Publishing needs of literary, religious and spiritual books requirements

Harper Collins Publishers Target Market

General books, Children books and Bibles and Christian books

Harper Collins Publishers Positioning

Publisher of the bestselling books and

Harper Collins Publishers SWOT Analysis
Harper Collins Publishers Strengthss

Below are the Strengths in the SWOT Analysis of Harper Collins Publishers:

1. Harper Collins is the publishing subsidiary of the giant News Corp.,
2. It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
3. It sells e-books through its website and other online retailers

4. Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary

5. One of the most widely recognized and respected brands in publishing

Harper Collins Publishers Weaknesses

Here are the weaknesses in the Harper Collins Publishers SWOT Analysis:

1. Only an English language publisher
2. Not concentrating on growth opportunities in other kinds of printing and publications

Harper Collins Publishers Opportunities

Following are the Opportunities in Harper Collins Publishers SWOT Analysis:

1. Providing books to libraries of different universities across the globe

2. Getting re-print rights of literature classics from other publishers
3.Improved investments in e-publications and online services to increase the revenue

Harper Collins Publishers Threats

The threats in the SWOT Analysis of Harper Collins Publishers are as mentioned:

1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

Harper Collins Publishers Competition
Competitors

Below are the top 3 Harper Collins Publishers competitors:

1. Pearson
2.Simon & Schuster, Inc
3.Random House


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Harper Collins Publishers. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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