Harper Collins Publishers SWOT Analysis

Harper Collins Publishers is one of the leading brands in the media & entertainment sector. Harper Collins Publishers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Harper Collins Publishers:

Harper Collins Publishers Strengthss

1. Harper Collins is the publishing subsidiary of the giant News Corp.,
2. It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
3. It sells e-books through its website and other online retailers
4. Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary
5. One of the most widely recognized and respected brands in publishing

Above are the strengths in the SWOT Analysis of Harper Collins Publishers. The strengths of Harper Collins Publishers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Harper Collins Publishers Weaknesses

1. Only an English language publisher
2. Not concentrating on growth opportunities in other kinds of printing and publications

These were the weaknesses in the Harper Collins Publishers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Harper Collins Publishers Opportunities

1. Providing books to libraries of different universities across the globe
2. Getting re-print rights of literature classics from other publishers
3. Improved investments in e-publications and online services to increase the revenue

Above we covered the opportunities in Harper Collins Publishers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Harper Collins Publishers Threats

1. Self cannibalization of its paper publications by the e-publications
2. Increase in the competition from other global players
3. With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries

The threats in the SWOT Analysis of Harper Collins Publishers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Harper Collins Publishers SWOT analysis.

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About Harper Collins Publishers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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