Funskool Toys SWOT Analysis, Competitors & USP

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SWOT Analysis of Funskool Toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Funskool Toys

Parent Company

JV between MRF and Hasbro


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Learn with Funskool


#1 toy brand in India

Funskool Toys STP


Collectible toys based on characters of various comics and film franchise

Target Group

Children and collectors of toys


To create unique and exciting collectibles for people across all ages

Funskool Toys SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Funskool Toys :

1. Big brand name in India
2. G.I.Joe is one of the biggest brands in collectible toys
3. Has license to some of the most popular comic and movie franchises

4. Diverse product portfolio

5. Has successfully tapped the wide Indian customer base

6. High brand recall with many international brands available

7. Good availability across Indian toy stores


1. Product portfolio is mostly limited to figures, board games and puzzles
2. Durability of the figures are not very high


1.Leverage the successful brand of Hasbro
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises


1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Funskool Toys Competition


Below are the 5 main Funskool Toys competitors :



4. Neca

5. Hot Toys

The brandguide table above concludes the Funskool Toys SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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