Funskool Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Funskool Toys analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Funskool Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Funskool Toys to benchmark its business & performance as compared to the competitors and industry. As of 2020, Funskool Toys is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Funskool Toys competitors and includes Funskool Toys target market, segmentation, positioning & Unique Selling Proposition (USP).

Funskool Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Funskool Toys Brand Analysis
Parent Company

JV between MRF and Hasbro


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Learn with Funskool


#1 toy brand in India

Funskool Toys STP
Funskool Toys Segmentation

Collectible toys based on characters of various comics and film franchise

Funskool Toys Target Market

Children and collectors of toys

Funskool Toys Positioning

To create unique and exciting collectibles for people across all ages

Funskool Toys SWOT Analysis
Funskool Toys Strengths

Below are the Strengths in the SWOT Analysis of Funskool Toys:

1. Big brand name in India
2. G.I.Joe is one of the biggest brands in collectible toys
3. Has license to some of the most popular comic and movie franchises

4. Diverse product portfolio

5. Has successfully tapped the wide Indian customer base

6. High brand recall with many international brands available

7. Good availability across Indian toy stores

Funskool Toys Weaknesses

Here are the weaknesses in the Funskool Toys SWOT Analysis:

1. Product portfolio is mostly limited to figures, board games and puzzles
2. Durability of the figures are not very high

Funskool Toys Opportunities

Following are the Opportunities in Funskool Toys SWOT Analysis:

1.Leverage the successful brand of Hasbro
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

Funskool Toys Threats

The threats in the SWOT Analysis of Funskool Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Funskool Toys Competition

Below are the top 5 Funskool Toys competitors:



4. Neca

5. Hot Toys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Funskool Toys. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin