Funskool Toys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Funskool Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Funskool Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Funskool Toys is one of the leading brands in the media & entertainment sector. The article below lists the Funskool Toys SWOT and includes its target market, segmentation, positioning & USP.

SWOT Analysis of Funskool Toys

For Funskool Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Funskool Toys Strengths

The strengths of Funskool Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value.

A list of strengths is mostly the starting point in starting SWOT analysis. Below are the Strengths in the SWOT Analysis of Funskool Toys :

1. Big brand name in India
2. G.I.Joe is one of the biggest brands in collectible toys
3. Has license to some of the most popular comic and movie franchises

4. Diverse product portfolio

5. Has successfully tapped the wide Indian customer base

6. High brand recall with many international brands available

7. Good availability across Indian toy stores

Funskool Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Funskool Toys SWOT Analysis:

1. Product portfolio is mostly limited to figures, board games and puzzles
2. Durability of the figures are not very high

Funskool Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Funskool Toys SWOT Analysis:

1.Leverage the successful brand of Hasbro
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

Funskool Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Funskool Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Similar to Funskool Toys



4. Neca

5. Hot Toys

Hence this concludes the Funskool Toys SWOT analysis.

Continue reading more about the brand/company.

About Funskool Toys

Funskool Toys Overview
Parent Company

JV between MRF and Hasbro


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan

Learn with Funskool


#1 toy brand in India

Funskool Toys STP

Collectible toys based on characters of various comics and film franchise

Target Market

Children and collectors of toys


To create unique and exciting collectibles for people across all ages

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Funskool Toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin