Published by MBA Skool Team, Last Updated: April 12, 2020
SWOT analysis of Funskool Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Funskool Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Funskool Toys to benchmark its business & performance as compared to the competitors. Funskool Toys is one of the leading brands in the media & entertainment sector.
The article below lists the Funskool Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Funskool Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Collectible toys based on characters of various comics and film franchise
Children and collectors of toys
To create unique and exciting collectibles for people across all ages
SWOT Analysis of Funskool Toys
For Funskool Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. Let us start the Funskool Toys SWOT Analysis:
Funskool Toys Strengths
The strengths of Funskool Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Funskool Toys :
1. Big brand name in India 2. G.I.Joe is one of the biggest brands in collectible toys 3. Has license to some of the most popular comic and movie franchises
4. Diverse product portfolio
5. Has successfully tapped the wide Indian customer base
6. High brand recall with many international brands available
7. Good availability across Indian toy stores
Funskool Toys Weaknesses
The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Funskool Toys SWOT Analysis:
1. Product portfolio is mostly limited to figures, board games and puzzles 2. Durability of the figures are not very high
Funskool Toys Opportunities
The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Funskool Toys SWOT Analysis:
1.Leverage the successful brand of Hasbro 2.Potential to tap into more franchises 3.Reaching out by organizing contests on existing franchises
Funskool Toys Threats
The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Funskool Toys are as mentioned:
1.Video games 2.Cartoon channels 3.Internet
4. Outdoor games
5. Other similar companies
Funskool Toys Competitors
There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Funskool Toys:
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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