Funskool Toys SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Funskool Toys covering strengths, weaknesses, opportunities and threats.

Funskool Toys Strengths

  1. Big brand name in India
  2. G.I.Joe is one of the biggest brands in collectible toys
  3. Has license to some of the most popular comic and movie franchises
  4. Diverse product portfolio
  5. Has successfully tapped the wide Indian customer base
  6. High brand recall with many international brands available
  7. Good availability across Indian toy stores

Above are the strengths in the SWOT Analysis of Funskool Toys. The strengths of Funskool Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Funskool Toys Weaknesses

  1. Product portfolio is mostly limited to figures, board games and puzzles
  2. Durability of the figures are not very high

These were the weaknesses in the Funskool Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Funskool Toys Opportunities

  1. Leverage the successful brand of Hasbro
  2. Potential to tap into more franchises
  3. Reaching out by organizing contests on existing franchises

Above we covered the opportunities in Funskool Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Funskool Toys Threats

  1. Video games
  2. Cartoon channels
  3. Internet
  4. Outdoor games
  5. Other similar companies

The threats in the SWOT Analysis of Funskool Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Funskool Toys SWOT analysis.

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About Funskool Toys

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Funskool Toys Overview
Parent Company

JV between MRF and Hasbro

Category

Toy Brands and Manufacturers

Sector

Media & Entertainment

Tagline/ Slogan

Learn with Funskool

USP

#1 toy brand in India

Funskool Toys STP
Segmentation

Collectible toys based on characters of various comics and film franchise

Target Market

Children and collectors of toys

Positioning

To create unique and exciting collectibles for people across all ages


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Funskool Toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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