Published in Media & Entertainment category by MBA Skool Team
Funskool Toys is one of the leading brands in the media & entertainment sector. Funskool Toys SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Funskool Toys:
G.I.Joe is one of the biggest brands in collectible toys
Has license to some of the most popular comic and movie franchises
Diverse product portfolio
Has successfully tapped the wide Indian customer base
High brand recall with many international brands available
Good availability across Indian toy stores
Above are the strengths in the SWOT Analysis of Funskool Toys. The strengths of Funskool Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Funskool Toys Weaknesses
Product portfolio is mostly limited to figures, board games and puzzles
Durability of the figures are not very high
These were the weaknesses in the Funskool Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Funskool Toys Opportunities
Leverage the successful brand of Hasbro
Potential to tap into more franchises
Reaching out by organizing contests on existing franchises
Above we covered the opportunities in Funskool Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Funskool Toys Threats
Other similar companies
The threats in the SWOT Analysis of Funskool Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Collectible toys based on characters of various comics and film franchise
Children and collectors of toys
To create unique and exciting collectibles for people across all ages
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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