DirecTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of DirecTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DirecTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DirecTV to benchmark its business & performance as compared to the competitors and industry. As of 2020, DirecTV is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top DirecTV competitors and includes DirecTV target market, segmentation, positioning & Unique Selling Proposition (USP).

DirecTV SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
DirecTV Brand Analysis
Parent Company

Direc TV group ( News Corporation)


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Good TV. Better TV. DIRECTV.


Engaged in acquiring, promoting, selling, and distribution of digital entertainment programs

DirecTV Segmentation

Commercial and residential customers, New TV buyers

DirecTV Target Market

All section of the pyramid

DirecTV Positioning

Monopolized the whole Satellite TV Provider market in United States

DirecTV SWOT Analysis
DirecTV Strengths

Below are the Strengths in the SWOT Analysis of DirecTV:

1.Wide coverage network round the whole America and offers channels in multiple languages

2. Offers DVR option that can store up to 160 GB

3. It provides different kind of transmission satellites – simple frequency and HD frequency

4. Provides additional services – it controls some of the best channels like Audience Network

5. Technology leadership continues to be a critical success factor

DirecTV Weaknesses

Here are the weaknesses in the DirecTV SWOT Analysis:

1. Huge sum of operating expenses and capital expenditure to provide service to customersmeans limited margins

2. High cost of business negatively affect business

3. Subscriber acquisition cost is relatively higher than other firms

DirecTV Opportunities

Following are the Opportunities in DirecTV SWOT Analysis:

1.Being control of large market share, it should spend on R&D to remain competitive

2. Expand reach by bringing this technology on mobile and start working on direct television

3. Diversify in to provide internet services and cellular products

4. Allows for flexible programming

5. Provide television programming to rural areas that did not have cable access and became a viable alternative to cable TV

DirecTV Threats

The threats in the SWOT Analysis of DirecTV are as mentioned:

1. DVR facility offered by DirecTV does not record commercials

2. Missing commercials can mean viewers never get to know what is new in the market and what is being advertised

3. This could hurt advertisers and they may withdraw advertising with DirecTV

4. Carriage disputes with networks and/or broadcast companies

5. Regulatory risks and political situation

6. Greater service by cable and wireless companies

DirecTV Competition

Below are the top 3 DirecTV competitors:


2. DISH Network Corporation

3. Time Warner Cable

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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