DirecTV SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 8078

SWOT analysis of DirecTV analyses the brand/company with its strengths, weaknesses, opportunities & threats. In DirecTV SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like DirecTV to benchmark its business & performance as compared to the competitors and industry. DirecTV is one of the leading brands in the media & entertainment sector. The table below also lists the top DirecTV competitors and elaborates DirecTV market segmentation, target group, positioning & Unique Selling Proposition (USP).

DirecTV SWOT, Competitors, Marketing STP & Brand analysis Table
DirecTV Brand Analysis
Parent Company

Direc TV group ( News Corporation)


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

Good TV. Better TV. DIRECTV.


Engaged in acquiring, promoting, selling, and distribution of digital entertainment programs


Commercial and residential customers, New TV buyers

Target Group

All section of the pyramid


Monopolized the whole Satellite TV Provider market in United States

DirecTV SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of DirecTV. Strengths are:

1.Wide coverage network round the whole America and offers channels in multiple languages

2. Offers DVR option that can store up to 160 GB

3. It provides different kind of transmission satellites – simple frequency and HD frequency

4. Provides additional services – it controls some of the best channels like Audience Network

5. Technology leadership continues to be a critical success factor


Here are the weaknesses in the DirecTV SWOT Analysis:

1. Huge sum of operating expenses and capital expenditure to provide service to customersmeans limited margins

2. High cost of business negatively affect business

3. Subscriber acquisition cost is relatively higher than other firms


Following are the Opportunities in DirecTV SWOT Analysis:

1.Being control of large market share, it should spend on R&D to remain competitive

2. Expand reach by bringing this technology on mobile and start working on direct television

3. Diversify in to provide internet services and cellular products

4. Allows for flexible programming

5. Provide television programming to rural areas that did not have cable access and became a viable alternative to cable TV


The threats in the SWOT Analysis of DirecTV are as mentioned:

1. DVR facility offered by DirecTV does not record commercials

2. Missing commercials can mean viewers never get to know what is new in the market and what is being advertised

3. This could hurt advertisers and they may withdraw advertising with DirecTV

4. Carriage disputes with networks and/or broadcast companies

5. Regulatory risks and political situation

6. Greater service by cable and wireless companies

DirecTV Competition

Below are the top 3 DirecTV competitors:


2. DISH Network Corporation

3. Time Warner Cable

The brandguide table above concludes the DirecTV SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to DirecTV. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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