Published in Media & Entertainment category by MBA Skool Team
DirecTV is one of the leading brands in the media & entertainment sector. DirecTV SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of DirecTV:
Wide coverage network round the whole America and offers channels in multiple languages
Offers DVR option that can store up to 160 GB
It provides different kind of transmission satellites – simple frequency and HD frequency
Provides additional services – it controls some of the best channels like Audience Network
Technology leadership continues to be a critical success factor
Above are the strengths in the SWOT Analysis of DirecTV. The strengths of DirecTV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Huge sum of operating expenses and capital expenditure to provide service to customers means limited margins
High cost of business negatively affect business
Subscriber acquisition cost is relatively higher than other firms
These were the weaknesses in the DirecTV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Engaged in acquiring, promoting, selling, and distribution of digital entertainment programs
Commercial and residential customers, New TV buyers
All section of the pyramid
Monopolized the whole Satellite TV Provider market in United States
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to DirecTV. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way. Edit the brand or add a new one to SWOT Analysis section : Contribute