DirecTV SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of DirecTV covering strengths, weaknesses, opportunities and threats.

DirecTV Strengths

  1. Wide coverage network round the whole America and offers channels in multiple languages
  2. Offers DVR option that can store up to 160 GB
  3. It provides different kind of transmission satellites – simple frequency and HD frequency
  4. Provides additional services – it controls some of the best channels like Audience Network
  5. Technology leadership continues to be a critical success factor

Above are the strengths in the SWOT Analysis of DirecTV. The strengths of DirecTV looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

DirecTV Weaknesses

  1. Huge sum of operating expenses and capital expenditure to provide service to customers means limited margins
  2. High cost of business negatively affect business
  3. Subscriber acquisition cost is relatively higher than other firms

These were the weaknesses in the DirecTV SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

DirecTV Opportunities

  1. Being control of large market share, it should spend on R&D to remain competitive
  2. Expand reach by bringing this technology on mobile and start working on direct television
  3. Diversify in to provide internet services and cellular products
  4. Allows for flexible programming
  5. Provide television programming to rural areas that did not have cable access and became a viable alternative to cable TV

Above we covered the opportunities in DirecTV SWOT Analysis. The opportunities for any brand can include prospects of future growth.

DirecTV Threats

  1. DVR facility offered by DirecTV does not record commercials
  2. Missing commercials can mean viewers never get to know what is new in the market and what is being advertised
  3. This could hurt advertisers and they may withdraw advertising with DirecTV
  4. Carriage disputes with networks and/or broadcast companies
  5. Regulatory risks and political situation
  6. Greater service by cable and wireless companies

The threats in the SWOT Analysis of DirecTV are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the DirecTV SWOT analysis.

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About DirecTV

The table below gives the brand overview along with its target market, segmentation, positioning & USP

DirecTV Overview
Parent Company

Direc TV group ( News Corporation)

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

Good TV. Better TV. DIRECTV.

USP

Engaged in acquiring, promoting, selling, and distribution of digital entertainment programs

DirecTV STP
Segmentation

Commercial and residential customers, New TV buyers

Target Market

All section of the pyramid

Positioning

Monopolized the whole Satellite TV Provider market in United States


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to DirecTV. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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