Cablevision SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3245

SWOT analysis of Cablevision analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cablevision SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cablevision to benchmark its business & performance as compared to the competitors and industry. Cablevision is one of the leading brands in the media & entertainment sector. The table below also lists the top Cablevision competitors and elaborates Cablevision market segmentation, target group, positioning & Unique Selling Proposition (USP).

Cablevision SWOT, Competitors, Marketing STP & Brand analysis Table
Cablevision Brand Analysis
Parent Company

Cablevision

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

We're your TV, phone, and internet company.

USP

Cablevision's fiber-optic coaxial network provides the framework for this extensive cable cluster service

Cablevision STP
Segment

Subscribers of video, high-speed data and Voice over Internet Protocol ("VoIP") services and commercial data and voice services operations

Target Group

High income and medium income group

Positioning

Offers high-speed Internet connections, digital cable, and VoIP phone servicethrough its Optimum brand name.

Cablevision SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Cablevision. Strengths are:

1.Leading telecommunications, media and entertainment company

2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres

3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services

4. Easy to add additional services

5. Owns natural monopoly as these services requires tremendous capital expenditure

6. Enjoys popular Optimum-branded communications services

7. Disney and Cablevision have signed a carriage deal thatincludes several new authenticated on-demand products

Weaknesses

Here are the weaknesses in the Cablevision SWOT Analysis:

1. High compression on digital channels causes picture to appear pixelized due to low bandwidth

2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format

3. High rate of instability of the Scientific Atlanta cable boxes

Opportunities

Following are the Opportunities in Cablevision SWOT Analysis:

1.Network upgrades to triple-play services

2. Expand number of channels in order to compete with other channel providers

3. Acquisition of new subscribers

4. Extend the term of certain promotional offers

Threats

The threats in the SWOT Analysis of Cablevision are as mentioned:

1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience

2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business

3. Carriage disputes

4. Retention of existing subscribers

Cablevision Competition
Competitors

Below are the top 4 Cablevision competitors:

1.Comcast

2. Time Warner Cable

3. Mediacom

4. Viacom

The brandguide table above concludes the Cablevision SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Cablevision. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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