SWOT Analysis of Cablevision with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Cablevision |
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Parent Company |
Cablevision |
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Category |
Broadcasting& Cables |
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Sector |
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Tagline/ Slogan |
We're your TV, phone, and internet company. |
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USP |
Cablevision's fiber-optic coaxial network provides the framework for this extensive cable cluster service |
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Cablevision STP |
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Segment |
Subscribers of video, high-speed data and Voice over Internet Protocol ("VoIP") services and commercial data and voice services operations |
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Target Group |
High income and medium income group |
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Positioning |
Offers high-speed Internet connections, digital cable, and VoIP phone servicethrough its Optimum brand name. |
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Cablevision SWOT Analysis |
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Strengths |
1.Leading telecommunications, media and entertainment company 2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres 3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services 4. Easy to add additional services 5. Owns natural monopoly as these services requires tremendous capital expenditure 6. Enjoys popular Optimum-branded communications services 7. Disney and Cablevision have signed a carriage deal thatincludes several new authenticated on-demand products |
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Weaknesses |
1. High compression on digital channels causes picture to appear pixelized due to low bandwidth 2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format 3. High rate of instability of the Scientific Atlanta cable boxes |
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Opportunities |
1.Network upgrades to triple-play services 2. Expand number of channels in order to compete with other channel providers 3. Acquisition of new subscribers 4. Extend the term of certain promotional offers |
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Threats |
1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience 2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business 3. Carriage disputes 4. Retention of existing subscribers |
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Cablevision Competition |
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Competitors |
1.Comcast 3. Mediacom 4. Viacom |
The brandguide table above concludes the Cablevision SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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