Cablevision SWOT Analysis
Cablevision is one of the leading brands in the media & entertainment sector. Cablevision SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cablevision:
Quick Glance:
Cablevision Strengths
- Leading telecommunications, media and entertainment company
- Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres
- Possess regional barriers to entry asthey own exclusive government dictated rights to these services
- Easy to add additional services
- Owns natural monopoly as these services requires tremendous capital expenditure
- Enjoys popular Optimum-branded communications services
- Disney and Cablevision have signed a carriage deal thatincludes several new authenticated on-demand products
Above are the strengths in the SWOT Analysis of Cablevision. The strengths of Cablevision looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cablevision Weaknesses
- High compression on digital channels causes picture to appear pixelized due to low bandwidth
- Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format
- High rate of instability of the Scientific Atlanta cable boxes
These were the weaknesses in the Cablevision SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cablevision Opportunities
- Network upgrades to triple-play services
- Expand number of channels in order to compete with other channel providers
- Acquisition of new subscribers
- Extend the term of certain promotional offers
Above we covered the opportunities in Cablevision SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cablevision Threats
- Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience
- Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business
- Carriage disputes
- Retention of existing subscribers
The threats in the SWOT Analysis of Cablevision are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cablevision SWOT analysis.
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About Cablevision
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cablevision Overview | |
|---|---|
| Parent Company |
Cablevision |
| Category |
Broadcasting& Cables |
| Sector | |
| Tagline/ Slogan |
We're your TV, phone, and internet company. |
| USP |
Cablevision's fiber-optic coaxial network provides the framework for this extensive cable cluster service |
| Cablevision STP | |
| Segmentation |
Subscribers of video, high-speed data and Voice over Internet Protocol ("VoIP") services and commercial data and voice services operations |
| Target Market |
High income and medium income group |
| Positioning |
Offers high-speed Internet connections, digital cable, and VoIP phone servicethrough its Optimum brand name. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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