Cablevision SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Cablevision analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Cablevision SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Cablevision to benchmark its business & performance as compared to the competitors and industry. Cablevision is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Cablevision competitors and includes Cablevision target market, segmentation, positioning & Unique Selling Proposition (USP).

Cablevision SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Cablevision Brand Analysis
Parent Company

Cablevision

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

We're your TV, phone, and internet company.

USP

Cablevision's fiber-optic coaxial network provides the framework for this extensive cable cluster service

Cablevision STP
Cablevision Segmentation

Subscribers of video, high-speed data and Voice over Internet Protocol ("VoIP") services and commercial data and voice services operations

Cablevision Target Market

High income and medium income group

Cablevision Positioning

Offers high-speed Internet connections, digital cable, and VoIP phone servicethrough its Optimum brand name.

Cablevision SWOT Analysis
Cablevision Strengths

Below are the Strengths in the SWOT Analysis of Cablevision:

1.Leading telecommunications, media and entertainment company

2. Includes portfolio of operations – advanced digital television, voice and high speed Internet services, local media and movie theatres

3. Possess regional barriers to entry asthey own exclusive government dictated rights to these services

4. Easy to add additional services

5. Owns natural monopoly as these services requires tremendous capital expenditure

6. Enjoys popular Optimum-branded communications services

7. Disney and Cablevision have signed a carriage deal thatincludes several new authenticated on-demand products

Cablevision Weaknesses

Here are the weaknesses in the Cablevision SWOT Analysis:

1. High compression on digital channels causes picture to appear pixelized due to low bandwidth

2. Many have criticized advertising of "digital cable service" where most of the channels are broadcast in analog format

3. High rate of instability of the Scientific Atlanta cable boxes

Cablevision Opportunities

Following are the Opportunities in Cablevision SWOT Analysis:

1.Network upgrades to triple-play services

2. Expand number of channels in order to compete with other channel providers

3. Acquisition of new subscribers

4. Extend the term of certain promotional offers

Cablevision Threats

The threats in the SWOT Analysis of Cablevision are as mentioned:

1. Usage of DVR leading to skipping of commercials is hurting the ability of advertisers to get their customer audience

2. Satellite communications providers threatens cable providers by skipping the need for a physical connection to homes or business

3. Carriage disputes

4. Retention of existing subscribers

Cablevision Competition
Competitors

Below are the top 4 Cablevision competitors:

1.Comcast

2. Time Warner Cable

3. Mediacom

4. Viacom


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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