News Corp SWOT Analysis, USP & Competitors

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SWOT Analysis of News Corp with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

News Corp

Parent Company

News Corp created as holding company for News Limited


Broadcasting& Cables


Media and Entertainment

Tagline/ Slogan

Sports and entertainment around the world;  Creating and distributing top quality news; Creating and distributing top quality news, sports and entertainment around the world


Diversified international media and entertainment company which helps it cope with a downturn in any particular business



Users of cable network programming, filmed entertainment, television, direct broadcast satellite television and publishing

Target Group

High and Medium section of the pyramid, Investors


Creating and distributing top-quality news, sports and entertainment around the world.

SWOT Analysis


1.Third largest media giant (after Disney and Time Warner) with large number of profitable subsidiaries

2. As a top company in the Entertainment industry, News Corp. specialize in Broadcasting, Publishing, Media and the Internet producing films, television, Cable and Satellite Television, Magazines, Newspapers and Books

3. Consistent revenue and profit growth

4. Strong library content and over 50,000 workforce

5. Operating worldwide with employee base of 51,000 as of 2011

6. Operating in eight segments which include Television, entertainment, Cable TV, programming, newspaper, books, publishing etc.

7. Has numerous peripheral holding such as sports team

8. World's second-largest media group as of 2011 in terms of revenue


1. Involved in different scandals which negatively affect company’s image

2. Decline in sales of publishing industry reduces sales of News Corporation

3. Free downloading of movies has reduced the purchasing odf DVD’s.

4. Lack of succession plan


1.Alternative media outlets

2. Acquisition of Dow jones

3. Increasing Newspaper and Broadcasting market growth

4. Growth of HDTV market

5. Free to air Mobile DTV with “up sell” opportunities

6. Multi-year sports rights agreements

7. Gaming is huge market particularly online gaming


1. Increasing use of Digital Video Recorder (DVRs) is posing threat to marketers

2. Growth of online video and alternative media

3. Economic slowdown

4. Corporate Rivalry

5. Online piracy

6. A failure to pursue economic models that stray from ‘direct pay’

7. Rising popularity of Digital Video Recorder has potential to reduce advertising revenues which would negatively impact financial performance of News Corporation

8. Involvement in scandal leading to closure of News of the World newspaper due to allegations of phone hackings



1.Time Warner Inc.

2. Viacom Inc.

3. Walt Disney Company

4. Comcast Corporation

The table above concludes the News Corp SWOT analysis along with its marketing and brand parameters.


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