Published in Media & Entertainment category by MBA Skool Team
News Corp is one of the leading brands in the media & entertainment sector. News Corp SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of News Corp:
Third largest media giant (after Disney and Time Warner) with large number of profitable subsidiaries
As a top company in the Entertainment industry, News Corp. specialize in Broadcasting, Publishing, Media and the Internet producing films, television, Cable and Satellite Television, Magazines, Newspapers and Books
Consistent revenue and profit growth
Strong library content and over 50,000 workforce
Operating worldwide with employee base of 51,000 as of 2011
Operating in eight segments which include Television, entertainment, Cable TV, programming, newspaper, books, publishing etc.
Has numerous peripheral holding such as sports team
World's second-largest media group as of 2011 in terms of revenue
Above are the strengths in the SWOT Analysis of News Corp. The strengths of News Corp looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
News Corp Weaknesses
Involved in different scandals which negatively affect company’s image
Decline in sales of publishing industry reduces sales of News Corporation
Free downloading of movies has reduced the purchasing odf DVD’s.
Lack of succession plan
These were the weaknesses in the News Corp SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
News Corp Opportunities
Alternative media outlets
Acquisition of Dow jones
Increasing Newspaper and Broadcasting market growth
Growth of HDTV market
Free to air Mobile DTV with “up sell” opportunities
Multi-year sports rights agreements
Gaming is huge market particularly online gaming
Above we covered the opportunities in News Corp SWOT Analysis. The opportunities for any brand can include prospects of future growth.
News Corp Threats
Increasing use of Digital Video Recorder (DVRs) is posing threat to marketers
Growth of online video and alternative media
A failure to pursue economic models that stray from ‘direct pay’
Rising popularity of Digital Video Recorder has potential to reduce advertising revenues which would negatively impact financial performance of News Corporation
Involvement in scandal leading to closure of News of the World newspaper due to allegations of phone hackings
The threats in the SWOT Analysis of News Corp are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the News Corp SWOT analysis.
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About News Corp
The table below gives the brand overview along with its target market, segmentation, positioning & USP
News Corp Overview
News Corp created as holding company for News Limited
Sports and entertainment around the world; Creating and distributing top quality news; Creating and distributing top quality news, sports and entertainment around the world
Diversified international media and entertainment company which helps it cope with a downturn in any particular business
News Corp STP
Users of cable network programming, filmed entertainment, television, direct broadcast satellite television and publishing
High and Medium section of the pyramid, Investors
Creating and distributing top-quality news, sports and entertainment around the world.
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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