Published in Media & Entertainment category by MBA Skool Team
Comcast is one of the leading brands in the media & entertainment sector. Comcast SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Comcast:
Comcast is one of the leading telecommunications brands which provides re-branded triple play services i.e. Xfinity which includes company's digital cable, cable internet access, and cable telephone services
Comcast has economies of scale in its operations, lower cost and increased services to customers, making it a prominent player in the industry
The company offers an array of services including internet, broadband, cable TV, hoke security, home video, theme parks, mobile, VoIP etc.
Comcast has popular brands and subsidiaries as a part of its business including NBCUniversal and Sky Group
The company generates more than $100 billion of the revenue annually
More than 150,000 people are employed with the company across geographies
Acquisition of several media companies and strategic partnerships have strengthened its position in the market
Comcast has extensive operations spread across USA and Europe
Above are the strengths in the SWOT Analysis of Comcast. The strengths of Comcast looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
This industry requires tremendous capital expenditures to provide service to their customers and hence limited margins
Intense competition and regulations means limited market share growth & higher expenses
These were the weaknesses in the Comcast SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
It's Comcastic! ; Xfinity (Comcast) - The future of awesome
Delivers high quality programming content and the development, organization and running of multiple-cable networks
Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including burglar alarms, surveillance cameras etc.)
Video, high-speed internet and Comcast digital voice customers
Major provider of high-speed Internet access and telephone service
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