Comcast SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Comcast analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Comcast SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comcast to benchmark its business & performance as compared to the competitors and industry. As of 2020, Comcast is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Comcast competitors and includes Comcast target market, segmentation, positioning & Unique Selling Proposition (USP).

Comcast SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Comcast Brand Analysis
Parent Company

Comcast ;  GE

Category

Broadcasting& Cables

Sector

Media & Entertainment

Tagline/ Slogan

It's Comcastic! ; Xfinity (Comcast) - The future of awesome

USP

Delivers highquality programming content and the development, organization and running of multiplecable networks

Comcast STP
Comcast Segmentation

Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including burglar alarms, surveillance cameras etc.)

Comcast Target Market

Video, high-speed internet andComcast digital voice customers

Comcast Positioning

Major provider of high-speed Internet access and telephone service

Comcast SWOT Analysis
Comcast Strengths

Below are the Strengths in the SWOT Analysis of Comcast:

1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services

2. Economies of scale lower cost and increase services to customers

3. Possess regional barriers to entry because they own exclusive government dictated rights

4. Natural monopoly for cable services as it requirestremendous capital expenditures

5. Easy to add additional services to existing networks

6. Possess good brand recognition

7. Global market leader due to stable business and higher margins

Comcast Weaknesses

Here are the weaknesses in the Comcast SWOT Analysis:

1. This industry requires tremendous capital expenditures to provide service to their customers

2. Increasing programming expenses

3. DNS redirection which was incompatible with DNSSEC validating servers

Comcast Opportunities

Following are the Opportunities in Comcast SWOT Analysis:

1. Graduated response to data usage so as to reduce bandwidth and avoid clogging

2. Changing trends towards “3D Televisions” which is immune to piracy

3. Network upgrades to triple-play services could help future growth

4. Growing digital cable and internet access market

5. Commercial business services to SMBs

6. Expand its horizon by acquisition and joint ventures

Comcast Threats

The threats in the SWOT Analysis of Comcast are as mentioned:

1. Regulatory changes by federal, state and local government could affect future growth opportunities

2. Satellite communications providers can threaten cable providers

3. Subjected to criticism for its stance on net neutrality

4. Poor results from customer satisfaction surveys

5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive

6. Increasing content cost

Comcast Competition
Competitors

Below are the top 5 Comcast competitors:

1.DirecTV

2. Cablevision

3. Time Warner Cable

4. TiVo

5. Echostar


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Comcast. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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