Comcast SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 17122

SWOT analysis of Comcast analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Comcast SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Comcast to benchmark its business & performance as compared to the competitors and industry. Comcast is one of the leading brands in the media & entertainment sector. The table below also lists the top Comcast competitors and elaborates Comcast market segmentation, target group, positioning & Unique Selling Proposition (USP).

Comcast SWOT, Competitors, Marketing STP & Brand analysis Table
Comcast Brand Analysis
Parent Company

Comcast ;  GE


Broadcasting& Cables


Media & Entertainment

Tagline/ Slogan

It's Comcastic! ; Xfinity (Comcast) - The future of awesome


Delivers highquality programming content and the development, organization and running of multiplecable networks

Comcast STP

Residential and commercial customers who uses cable television, broadband Internet, telephone service and home security (including burglar alarms, surveillance cameras etc.)

Target Group

Video, high-speed internet andComcast digital voice customers


Major provider of high-speed Internet access and telephone service

Comcast SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Comcast. Strengths are:

1.Provides re-branded triple play services i.e. Xfinity which includescompany's digital cable, cable internet access, and cable telephone services

2. Economies of scale lower cost and increase services to customers

3. Possess regional barriers to entry because they own exclusive government dictated rights

4. Natural monopoly for cable services as it requirestremendous capital expenditures

5. Easy to add additional services to existing networks

6. Possess good brand recognition

7. Global market leader due to stable business and higher margins


Here are the weaknesses in the Comcast SWOT Analysis:

1. This industry requires tremendous capital expenditures to provide service to their customers

2. Increasing programming expenses

3. DNS redirection which was incompatible with DNSSEC validating servers


Following are the Opportunities in Comcast SWOT Analysis:

1. Graduated response to data usage so as to reduce bandwidth and avoid clogging

2. Changing trends towards “3D Televisions” which is immune to piracy

3. Network upgrades to triple-play services could help future growth

4. Growing digital cable and internet access market

5. Commercial business services to SMBs

6. Expand its horizon by acquisition and joint ventures


The threats in the SWOT Analysis of Comcast are as mentioned:

1. Regulatory changes by federal, state and local government could affect future growth opportunities

2. Satellite communications providers can threaten cable providers

3. Subjected to criticism for its stance on net neutrality

4. Poor results from customer satisfaction surveys

5. Audience fragmentation of traditional media is to reach those audiences more difficult and expensive

6. Increasing content cost

Comcast Competition

Below are the top 5 Comcast competitors:


2. Cablevision

3. Time Warner Cable

4. TiVo

5. Echostar

The brandguide table above concludes the Comcast SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Comcast. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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