Red Chillies Entertainment SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Red Chillies Entertainment analyses the brand by its strengths, weaknesses, opportunities & threats. In Red Chillies Entertainment SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Red Chillies Entertainment to benchmark its business & performance as compared to the competitors. Red Chillies Entertainment is one of the leading brands in the media & entertainment sector.

The article below lists the Red Chillies Entertainment SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Red Chillies Entertainment SWOT Analysis:

SWOT Analysis of Red Chillies Entertainment

For Red Chillies Entertainment, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Red Chillies Entertainment Strengths

The strengths of Red Chillies Entertainment looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Red Chillies Entertainment :

1.Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema

2. Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League

3. Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc.

4. Higher returns from 3D ticket sales

5. Diversification of business to Post production, TV commercials, Television, IPL and equipment

Red Chillies Entertainment Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Red Chillies Entertainment SWOT Analysis:

1. Piracy may cause loss in revenue
2. Penetration is not much in rural market
3.Loosing focus on its core competency by venturing into multiple verticals


Red Chillies Entertainment Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Red Chillies Entertainment SWOT Analysis:

1.Increase brand reputation by producing commercials with both national and international brands

2. Ambitious plans to venture into other sports like Football and Hockey

3. Clutch the biggies to expand its awards arsenals and gain recognition in film industry

4. Partner with global entertainment conglomerates

5. Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach

Red Chillies Entertainment Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Red Chillies Entertainment are as mentioned:

1.Special effects studios are confined to only few theatres
2.Burgeoning competition from production house with similar expertise
3.Technological changes by Hollywood can swallow Bollywood

4. Franchises under ownership rights may run in losses causing the revenue to get affected


Red Chillies Entertainment Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Red Chillies Entertainment:

1.Dharma Productions

2. Tips Industries Limited

3. Aamir Khan Productions

4. Hari Om Entertainment

Hence this concludes the Red Chillies Entertainment SWOT analysis.

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About Red Chillies Entertainment

Red Chillies Entertainment Overview
Parent Company

Red Chillies Entertainment

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory

USP

Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the backbone

Red Chillies Entertainment STP
Segmentation

TV watchers, Cinematic viewers

Target Market

Medium and High end of the pyramid

Positioning

Indian motion picture, production and distribution company


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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