Published in Media & Entertainment category by MBA Skool Team
Red Chillies Entertainment is one of the leading brands in the media & entertainment sector. Red Chillies Entertainment SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Red Chillies Entertainment:
Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema
Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League
Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc.
Higher returns from 3D ticket sales
Diversification of business to Post production, TV commercials, Television, IPL and equipment
Above are the strengths in the SWOT Analysis of Red Chillies Entertainment. The strengths of Red Chillies Entertainment looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Red Chillies Entertainment Weaknesses
Piracy may cause loss in revenue
Penetration is not much in rural market
Loosing focus on its core competency by venturing into multiple verticals
These were the weaknesses in the Red Chillies Entertainment SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Red Chillies Entertainment Opportunities
Increase brand reputation by producing commercials with both national and international brands
Ambitious plans to venture into other sports like Football and Hockey
Clutch the biggies to expand its awards arsenals and gain recognition in film industry
Partner with global entertainment conglomerates
Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach
Above we covered the opportunities in Red Chillies Entertainment SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Red Chillies Entertainment Threats
Special effects studios are confined to only few theatres
Burgeoning competition from production house with similar expertise
Technological changes by Hollywood can swallow Bollywood
Franchises under ownership rights may run in losses causing the revenue to get affected
The threats in the SWOT Analysis of Red Chillies Entertainment are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory
Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the backbone
Red Chillies Entertainment STP
TV watchers, Cinematic viewers
Medium and High end of the pyramid
Indian motion picture, production and distribution company
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