Red Chillies Entertainment SWOT Analysis
Here is a detailed SWOT analysis of Red Chillies Entertainment covering strengths, weaknesses, opportunities and threats.
Red Chillies Entertainment Strengths
- Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema
- Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League
- Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc.
- Higher returns from 3D ticket sales
- Diversification of business to Post production, TV commercials, Television, IPL and equipment
Above are the strengths in the SWOT Analysis of Red Chillies Entertainment. The strengths of Red Chillies Entertainment looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Red Chillies Entertainment Weaknesses
- Piracy may cause loss in revenue
- Penetration is not much in rural market
- Loosing focus on its core competency by venturing into multiple verticals
These were the weaknesses in the Red Chillies Entertainment SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Red Chillies Entertainment Opportunities
- Increase brand reputation by producing commercials with both national and international brands
- Ambitious plans to venture into other sports like Football and Hockey
- Clutch the biggies to expand its awards arsenals and gain recognition in film industry
- Partner with global entertainment conglomerates
- Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach
Above we covered the opportunities in Red Chillies Entertainment SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Red Chillies Entertainment Threats
- Special effects studios are confined to only few theatres
- Burgeoning competition from production house with similar expertise
- Technological changes by Hollywood can swallow Bollywood
- Franchises under ownership rights may run in losses causing the revenue to get affected
The threats in the SWOT Analysis of Red Chillies Entertainment are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Red Chillies Entertainment SWOT analysis.
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About Red Chillies Entertainment
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Red Chillies Entertainment Overview | |
|---|---|
| Parent Company |
Red Chillies Entertainment |
| Category |
Broadcasting & Cables |
| Sector | |
| Tagline/ Slogan |
For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory |
| USP |
Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the backbone |
| Red Chillies Entertainment STP | |
| Segmentation |
TV watchers, Cinematic viewers |
| Target Market |
Medium and High end of the pyramid |
| Positioning |
Indian motion picture, production and distribution company |
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