Red Chillies Entertainment SWOT Analysis, USP & Competitors

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SWOT Analysis of Red Chillies Entertainment with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Red Chillies Entertainment

Parent Company

Red Chillies Entertainment


Broadcasting & Cables


Media and Entertainment

Tagline/ Slogan

For Kolkata Knight Riders: To Fight With Passion. To Fight For Glory


Global entertainment industry with stunning visual effects, state of the art production technique andHaving superstar Shahrukh Khan as the backbone



TV watchers, Cinematic viewers

Target Group

Medium and High end of the pyramid


Indian motion picture, production and distribution company

SWOT Analysis


1.Set up special effects studio, VFX, which brought Hollywood's slick sophistication to Indian cinema

2. Acquired ownership rights for the franchise representing Kolkata in the a Twenty20 cricket tournament Indian Premier League

3. Produced over 250 commercials with national and international brands like Sprite, Pepsi, Tag Heuer etc.

4. Higher returns from 3D ticket sales

5. Diversification of business to Post production, TV commercials, Television, IPL and equipment


1. Piracy may cause loss in revenue
2. Penetration is not much in rural market
3.Loosing focus on its core competency by venturing into multiple verticals


1.Increase brand reputation by producing commercials with both national and international brands

2. Ambitious plans to venture into other sports like Football and Hockey

3. Clutch the biggies to expand its awards arsenals and gain recognition in film industry

4. Partner with global entertainment conglomerates

5. Collaborate with celebrity as brand ambassador, Music TV shows, different TV channels etc. to expand its reach


1.Special effects studios are confined to only few theatres
2.Burgeoning competition from production house with similar expertise
3.Technological changes by Hollywood can swallow Bollywood

4. Franchises under ownership rights may run in losses causing the revenue to get affected



1.Dharma Productions

2. Tips Industries Limited

3. Aamir Khan Productions

4. Hari Om Entertainment

The table above concludes the Red Chillies Entertainment SWOT analysis along with its marketing and brand parameters.


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