Published in Media & Entertainment category by MBA Skool Team
Wiley is one of the leading brands in the media & entertainment sector. Wiley SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Wiley:
Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
Brings low priced local reprints of bestselling high priced educational textbooks
Portfolio of brands which contribute a variety of products
Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses
Well defined network of sales and distribution
Above are the strengths in the SWOT Analysis of Wiley. The strengths of Wiley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Core concentration is mainly on educational sector hence limited audience
High focus on English language publishing only
Serving low priced editions increases market share at an expense of high margins
These were the weaknesses in the Wiley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Strategic acquisitions and mergers that could strengthen its position and can reduce costs
Business magazines and content Providing
Strengthen position in publications other than English language
Above we covered the opportunities in Wiley SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Emergence of E-publications, J-STOR, free online E-books
Decrease in the usage of prescribed textbooks by major institutes
Other global players entering into the company’s main segments
The threats in the SWOT Analysis of Wiley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Valued and respected provider of products contributing to knowledge and understanding
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