Wiley SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Wiley analyses the brand by its strengths, weaknesses, opportunities & threats. In Wiley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wiley to benchmark its business & performance as compared to the competitors. Wiley is one of the leading brands in the media & entertainment sector.

The table below lists the Wiley SWOT (Strengths, Weaknesses, Opportunities, Threats), top Wiley competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Wiley SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Wiley Brand Analysis
Parent Company

John Wiley & Sons Inc


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning


Low priced high quality editions

Wiley STP

Education and Professional books

Target Group

Professionals, scientists, students and educators


Valued and respected provider of products contributing to knowledge and understanding

SWOT Analysis of Wiley
Wiley Strengths

Below are the Strengths in the SWOT Analysis of Wiley:

1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
2. Brings low priced local reprints of bestselling high priced educational textbooks
3. Portfolio of brands which contribute a variety of products
4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses

5. Well defined network of sales and distribution

Wiley Weaknesses

Here are the weaknesses in the Wiley SWOT Analysis:

1. Core concentration is mainly on educational sector hence limited audience
2. High focus on English language publishing only
3.Serving low priced editions increases market share at an expense of high margins

Wiley Opportunities

Following are the Opportunities in Wiley SWOT Analysis:

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3. Strengthen position in publications other than English language

Wiley Threats

The threats in the SWOT Analysis of Wiley are as mentioned:

1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes
3. Other global players entering into the company’s main segments

Wiley Competition
Wiley Competitors

Below are the top 3 competitors of Wiley:

2.McGraw Hill
3.Cengage learning

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wiley. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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