SWOT Analysis of Wiley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
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Wiley |
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Parent Company |
John Wiley & Sons Inc |
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Category |
Printing & Publishing |
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Sector |
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Tagline/ Slogan |
Wiley Empowers Teaching and Learning |
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USP |
Low priced high quality editions |
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Wiley STP |
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Segment |
Education and Professional books |
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Target Group |
Professionals, scientists, students and educators |
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Positioning |
Valued and respected provider of products contributing to knowledge and understanding |
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Wiley SWOT Analysis |
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Strengths |
1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services 5. Well defined network of sales and distribution |
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Weaknesses |
1. Core concentration is mainly on educational sector hence limited audience |
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Opportunities |
1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs |
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Threats |
1. Emergence of E-publications, J-STOR, free online E-books |
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Wiley Competition |
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Competitors |
1.Pearson |
The brandguide table above concludes the Wiley SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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