SWOT analysis of Wiley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wiley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Wiley to benchmark its business & performance as compared to the competitors and industry. Wiley is one of the leading brands in the media & entertainment sector. The table below also lists the top Wiley competitors and elaborates Wiley market segmentation, target group, positioning & Unique Selling Proposition (USP).
Wiley Brand Analysis | |
---|---|
Parent Company |
John Wiley & Sons Inc |
Category |
Printing & Publishing |
Sector | |
Tagline/ Slogan |
Wiley Empowers Teaching and Learning |
USP |
Low priced high quality editions |
Wiley STP | |
Segment |
Education and Professional books |
Target Group |
Professionals, scientists, students and educators |
Positioning |
Valued and respected provider of products contributing to knowledge and understanding |
Wiley SWOT Analysis | |
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wiley. Strengths are: 1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services 5. Well defined network of sales and distribution |
Weaknesses |
Here are the weaknesses in the Wiley SWOT Analysis: 1. Core concentration is mainly on educational sector hence limited audience |
Opportunities |
Following are the Opportunities in Wiley SWOT Analysis: 1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs |
Threats |
The threats in the SWOT Analysis of Wiley are as mentioned: 1. Emergence of E-publications, J-STOR, free online E-books |
Wiley Competition | |
Competitors |
Below are the top 3 Wiley competitors: 1.Pearson |
The brandguide table above concludes the Wiley SWOT analysis along with its marketing and brand parameters.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wiley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.
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