Wiley SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3221

SWOT analysis of Wiley analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Wiley SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Wiley to benchmark its business & performance as compared to the competitors and industry. Wiley is one of the leading brands in the media & entertainment sector. The table below also lists the top Wiley competitors and elaborates Wiley market segmentation, target group, positioning & Unique Selling Proposition (USP).

Wiley SWOT, Competitors, Marketing STP & Brand analysis Table
Wiley Brand Analysis
Parent Company

John Wiley & Sons Inc


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning


Low priced high quality editions

Wiley STP

Education and Professional books

Target Group

Professionals, scientists, students and educators


Valued and respected provider of products contributing to knowledge and understanding

Wiley SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wiley. Strengths are:

1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
2. Brings low priced local reprints of bestselling high priced educational textbooks
3. Portfolio of brands which contribute a variety of products
4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses

5. Well defined network of sales and distribution


Here are the weaknesses in the Wiley SWOT Analysis:

1. Core concentration is mainly on educational sector hence limited audience
2. High focus on English language publishing only
3.Serving low priced editions increases market share at an expense of high margins


Following are the Opportunities in Wiley SWOT Analysis:

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3. Strengthen position in publications other than English language


The threats in the SWOT Analysis of Wiley are as mentioned:

1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes
3. Other global players entering into the company’s main segments

Wiley Competition

Below are the top 3 Wiley competitors:

2.McGraw Hill
3.Cengage learning

The brandguide table above concludes the Wiley SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Wiley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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