Wiley SWOT Analysis, Competitors & USP

John Wiley & Sons Inc

Printing & Publishing

Media & Entertainment

Wiley Empowers Teaching and Learning

Low priced high quality editions

Education and Professional books

Professionals, scientists, students and educators

Valued and respected provider of products contributing to knowledge and understanding

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Wiley. Strengths are:

1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
2. Brings low priced local reprints of bestselling high priced educational textbooks
3. Portfolio of brands which contribute a variety of products
4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses

5. Well defined network of sales and distribution

Here are the weaknesses in the Wiley SWOT Analysis:

1. Core concentration is mainly on educational sector hence limited audience
2. High focus on English language publishing only
3.Serving low priced editions increases market share at an expense of high margins

Following are the Opportunities in Wiley SWOT Analysis:

1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3. Strengthen position in publications other than English language

The threats in the SWOT Analysis of Wiley are as mentioned:

1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes
3. Other global players entering into the company’s main segments

Below are the top 3 Wiley competitors:

1.Pearson
2.McGraw Hill
3.Cengage learning