Wiley SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1872

SWOT Analysis of Wiley with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

John Wiley & Sons Inc


Printing & Publishing


Media and Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning


Low priced high quality editions



Education and Professional books

Target Group

Professionals, scientists, students and educators


Valued and respected provider of products contributing to knowledge and understanding

SWOT Analysis


1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
2. Brings low priced local reprints of bestselling high priced educational textbooks
3. Portfolio of brands which contribute a variety of products
4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses

5. Well defined network of sales and distribution


1. Core concentration is mainly on educational sector hence limited audience
2. High focus on English language publishing only
3.Serving low priced editions increases market share at an expense of high margins


1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
2. Business magazines and content Providing
3. Strengthen position in publications other than English language


1. Emergence of E-publications, J-STOR, free online E-books
2.Decrease in the usage of prescribed textbooks by major institutes
3. Other global players entering into the company’s main segments



2.McGraw Hill
3.Cengage learning

The table above concludes the Wiley SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Wiley. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: