Wiley SWOT Analysis

Published in Media & Entertainment category by MBA Skool Team

Here is a detailed SWOT analysis of Wiley covering strengths, weaknesses, opportunities and threats.

Wiley Strengths

  1. Global publisher of print and electronic products, specializing in scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services
  2. Brings low priced local reprints of bestselling high priced educational textbooks
  3. Portfolio of brands which contribute a variety of products
  4. Meets all the target segment demands through Wiley-Blackwell, Wiley Plus and Wiley Global Education businesses
  5. Well defined network of sales and distribution

Above are the strengths in the SWOT Analysis of Wiley. The strengths of Wiley looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wiley Weaknesses

  1. Core concentration is mainly on educational sector hence limited audience
  2. High focus on English language publishing only
  3. Serving low priced editions increases market share at an expense of high margins

These were the weaknesses in the Wiley SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wiley Opportunities

  1. Strategic acquisitions and mergers that could strengthen its position and can reduce costs
  2. Business magazines and content Providing
  3. Strengthen position in publications other than English language

Above we covered the opportunities in Wiley SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Wiley Threats

  1. Emergence of E-publications, J-STOR, free online E-books
  2. Decrease in the usage of prescribed textbooks by major institutes
  3. Other global players entering into the company’s main segments

The threats in the SWOT Analysis of Wiley are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wiley SWOT analysis.

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About Wiley

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wiley Overview
Parent Company

John Wiley & Sons Inc

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

Wiley Empowers Teaching and Learning

USP

Low priced high quality editions

Wiley STP
Segmentation

Education and Professional books

Target Market

Professionals, scientists, students and educators

Positioning

Valued and respected provider of products contributing to knowledge and understanding


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Wiley. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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