Naspers SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2960

SWOT analysis of Naspers analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Naspers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naspers to benchmark its business & performance as compared to the competitors and industry. Naspers is one of the leading brands in the media & entertainment sector. The table below also lists the top Naspers competitors and elaborates Naspers market segmentation, target group, positioning & Unique Selling Proposition (USP).

Naspers SWOT, Competitors, Marketing STP & Brand analysis Table
Naspers Brand Analysis
Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Entertainment, information and trading on demand


Entertainment, trading opportunities, information and access to their friends – wherever our users may be.

Naspers STP

Funds in Media related companies

Target Group

E-commerce and Media firms


Traditional print media company to current e-media focused approach

Naspers SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Naspers. Strengths are:

1. Strong brand presence in the field of multi media, TV and broadcasting
2.  Experienced entrepreneurs to build internet businesses from scratch

3.Operations in over 15 countries across the world

4. Nearly 12000 employees form the strong workforce of the company

5. Has many brands of newspapers, magazines, internet services etc


Here are the weaknesses in the Naspers SWOT Analysis:

1. Crowded funding market
2. Weak presence in Asian Media and E-commerce sector


Following are the Opportunities in Naspers SWOT Analysis:

1. Growing e-commerce sector in South Asia and China
2. Consolidation in Internet ventures in Central Europe


The threats in the SWOT Analysis of Naspers are as mentioned:

1. High taxation and regulation in India
2. E-media at  a nascent stage with less penetration of m-commerce

Naspers Competition

Below are the top 2 Naspers competitors:

1. Hearst Media
2. Time Warner

The brandguide table above concludes the Naspers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Naspers. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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