Naspers SWOT Analysis
Naspers is one of the leading brands in the media & entertainment sector. Naspers SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Naspers:
Quick Glance:
Naspers Strengths
- Strong brand presence in the field of multi media, TV and broadcasting
- Experienced entrepreneurs to build internet businesses from scratch
- Operations in over 15 countries across the world
- Nearly 12000 employees form the strong workforce of the company
- Has many brands of newspapers, magazines, internet services etc
Above are the strengths in the SWOT Analysis of Naspers. The strengths of Naspers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naspers Weaknesses
- Crowded funding market
- Weak presence in Asian Media and E-commerce sector
These were the weaknesses in the Naspers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Naspers Opportunities
- Growing e-commerce sector in South Asia and China
- Consolidation in Internet ventures in Central Europe
Above we covered the opportunities in Naspers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Naspers Threats
- High taxation and regulation in India
- E-media ata nascent stage with less penetration of m-commerce
The threats in the SWOT Analysis of Naspers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Read Similar SWOT analysis
Hence this concludes the Naspers SWOT analysis.
Continue reading more about the brand/company.
About Naspers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Naspers Overview | |
|---|---|
| Parent Company |
Naspers |
| Category |
Broadcasting & Cables |
| Sector | |
| Tagline/ Slogan |
Entertainment, information and trading on demand |
| USP |
Entertainment, trading opportunities, information and access to their friends – wherever our users may be. |
| Naspers STP | |
| Segmentation |
Funds in Media related companies |
| Target Market |
E-commerce and Media firms |
| Positioning |
Traditional print media company to current e-media focused approach |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Naspers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
