Naspers SWOT Analysis, USP & Competitors

Posted in Media & Entertainment, Total Reads: 1695

SWOT Analysis of Naspers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Broadcasting & Cables


Media & Entertainment

Tagline/ Slogan

Entertainment, information and trading on demand


Entertainment, trading opportunities, information and access to their friends – wherever our users may be.



Funds in Media related companies

Target Group

E-commerce and Media firms


Traditional print media company to current e-media focused approach

SWOT Analysis


1. Strong brand presence in the field of multi media, TV and broadcasting
2.  Experienced entrepreneurs to build internet businesses from scratch

3.Operations in over 15 countries across the world

4. Nearly 12000 employees form the strong workforce of the company

5. Has many brands of newspapers, magazines, internet services etc


1. Crowded funding market
2. Weak presence in Asian Media and E-commerce sector


1. Growing e-commerce sector in South Asia and China
2. Consolidation in Internet ventures in Central Europe


1. High taxation and regulation in India
2. E-media at  a nascent stage with less penetration of m-commerce



1. Hearst Media
2. Time Warner

The table above concludes the Naspers SWOT analysis along with its marketing and brand parameters.


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