Naspers SWOT Analysis, Competitors & USP
SWOT analysis of Naspers analyses the brand by its strengths, weaknesses, opportunities & threats. In Naspers SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Naspers to benchmark its business & performance as compared to the competitors. Naspers is one of the leading brands in the media & entertainment sector.
The table below lists the Naspers SWOT (Strengths, Weaknesses, Opportunities, Threats), top Naspers competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
| Naspers Brand Analysis | |
|---|---|
| Parent Company |
Naspers |
| Category |
Broadcasting & Cables |
| Sector | |
| Tagline/ Slogan |
Entertainment, information and trading on demand |
| USP |
Entertainment, trading opportunities, information and access to their friends – wherever our users may be. |
| Naspers STP | |
| Segment |
Funds in Media related companies |
| Target Group |
E-commerce and Media firms |
| Positioning |
Traditional print media company to current e-media focused approach |
| SWOT Analysis of Naspers | |
| Naspers Strengths |
Below are the Strengths in the SWOT Analysis of Naspers: 1. Strong brand presence in the field of multi media, TV and broadcasting 3.Operations in over 15 countries across the world 4. Nearly 12000 employees form the strong workforce of the company 5. Has many brands of newspapers, magazines, internet services etc |
| Naspers Weaknesses |
Here are the weaknesses in the Naspers SWOT Analysis: 1. Crowded funding market |
| Naspers Opportunities |
Following are the Opportunities in Naspers SWOT Analysis: 1. Growing e-commerce sector in South Asia and China |
| Naspers Threats |
The threats in the SWOT Analysis of Naspers are as mentioned: 1. High taxation and regulation in India |
| Naspers Competition | |
| Naspers Competitors |
Below are the top 2 competitors of Naspers: 1. Hearst Media |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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