Naspers SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 2669

SWOT analysis of Naspers analyses the brand/company with its strengths, weaknesses, opportunities & threats. Naspers is one of the leading brands in the media & entertainment sector. The table below also lists the top Naspers competitors and elaborates Naspers segmentation, targeting, positioning & USP.

Naspers

Parent Company

Naspers

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Entertainment, information and trading on demand

USP

Entertainment, trading opportunities, information and access to their friends – wherever our users may be.

Naspers STP

Segment

Funds in Media related companies

Target Group

E-commerce and Media firms

Positioning

Traditional print media company to current e-media focused approach

Naspers SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Naspers. Strengths are:

1. Strong brand presence in the field of multi media, TV and broadcasting
2.  Experienced entrepreneurs to build internet businesses from scratch

3.Operations in over 15 countries across the world

4. Nearly 12000 employees form the strong workforce of the company

5. Has many brands of newspapers, magazines, internet services etc

Weaknesses

Here are the weaknesses in the Naspers SWOT Analysis:

1. Crowded funding market
2. Weak presence in Asian Media and E-commerce sector

Opportunities

Following are the Opportunities in Naspers SWOT Analysis:

1. Growing e-commerce sector in South Asia and China
2. Consolidation in Internet ventures in Central Europe

Threats

The threats in the SWOT Analysis of Naspers are as mentioned:

1. High taxation and regulation in India
2. E-media at  a nascent stage with less penetration of m-commerce

Naspers Competition

Competitors

Below are the top 2 Naspers competitors:

1. Hearst Media
2. Time Warner

The brandguide table above concludes the Naspers SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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