Naspers SWOT Analysis, Competitors & USP

Naspers SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Naspers, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Naspers to benchmark its business & performance as compared to the competitors, and make strategic improvements. Naspers is one of the leading brands in the media & entertainment sector.

The article below lists the Naspers SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Naspers SWOT Analysis:

SWOT Analysis of Naspers

For Naspers, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Naspers Strengths

The strengths of Naspers looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Naspers :

1. Strong brand presence in the field of multi media, TV and broadcasting
2.  Experienced entrepreneurs to build internet businesses from scratch

3.Operations in over 15 countries across the world

4. Nearly 12000 employees form the strong workforce of the company

5. Has many brands of newspapers, magazines, internet services etc

Naspers Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Naspers SWOT Analysis:

1. Crowded funding market
2. Weak presence in Asian Media and E-commerce sector

Naspers Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Naspers SWOT Analysis:

1. Growing e-commerce sector in South Asia and China
2. Consolidation in Internet ventures in Central Europe

Naspers Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Naspers are as mentioned:

1. High taxation and regulation in India
2. E-media at  a nascent stage with less penetration of m-commerce

Naspers Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 2 competitors of Naspers:

1. Hearst Media
2. Time Warner

Hence this concludes the Naspers SWOT analysis.

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About Naspers

Naspers Overview
Parent Company	Naspers
Category	Broadcasting & Cables
Sector	Media & Entertainment
Tagline/ Slogan	Entertainment, information and trading on demand
USP	Entertainment, trading opportunities, information and access to their friends – wherever our users may be.
Naspers STP
Segmentation	Funds in Media related companies
Target Market	E-commerce and Media firms
Positioning	Traditional print media company to current e-media focused approach

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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