1. SWOT Analysis
  2. Media & Entertainment
  3. Scholastic Corporation SWOT Analysis

Scholastic Corporation SWOT Analysis

Published by MBA Skool Team in Media & Entertainment category Last Updated: September 07, 2023Read time:

Here is a detailed SWOT analysis of Scholastic Corporation covering strengths, weaknesses, opportunities and threats.

Scholastic Corporation Strengths

  1.  Largest publisher and distributor of children's books in the world
  2. Global reach, serving customers in 45 languages and more than 150 countries
  3.  Leader in educational technology and services and children's media
  4. Has a great corporate responsibility which is an added advantage to meet the regions of Expansion
  5. Strong brandname and extensive distribution

Above are the strengths in the SWOT Analysis of Scholastic Corporation. The strengths of Scholastic Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Scholastic Corporation Weaknesses

  1. Limited markets share and Growth in online sales
  2. Overdependence on US market and government
  3. No other segment except Children segment is targeted

These were the weaknesses in the Scholastic Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Scholastic Corporation Opportunities

  1. Partnering with communities helps bring books and reading to all children
  2. Sharing resources with those companies which support similar interests
  3. Major other segments to expand its product portfolio

Above we covered the opportunities in Scholastic Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Scholastic Corporation Threats

  1. Intense competition by the regional publishers of different countries
  2. Rapid changes in the educational structure of different countries
  3. Global players entering into the children’s segment due to high margins

The threats in the SWOT Analysis of Scholastic Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Scholastic Corporation SWOT analysis.

About Scholastic Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Scholastic Corporation Overview
Parent Company

Scholastic Corporation


Media and Entertainment


Media & Entertainment

Tagline/ Slogan

Read Every day. Lead a better life


Best content to encourage intellectual and personal growth  of all children

Scholastic Corporation STP

Educational printing and publishing

Target Market

All kinds of Children’s books


Provider of outstanding books, classroom magazines and educational programs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Scholastic Corporation. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin