HT Media SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HT Media analyses the brand/company with its strengths, weaknesses, opportunities & threats. In HT Media SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HT Media to benchmark its business & performance as compared to the competitors and industry. As of 2020, HT Media is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top HT Media competitors and includes HT Media target market, segmentation, positioning & Unique Selling Proposition (USP).

HT Media SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
HT Media Brand Analysis
Parent Company

HT Media Ltd.

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Enriching and Empowering India

USP

Third largest print media delivering quality content

HT Media STP
HT Media Segmentation

General News following Category

HT Media Target Market

English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104)

HT Media Positioning

Trustworthy news coverage for the people of India

HT Media SWOT Analysis
HT Media Strengths

Below are the Strengths in the SWOT Analysis of HT Media:

1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns
2. Experience Management with focus on diversification
3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc

4. Wide reach across India with a strong readership

5. Good brand recall and widely recognised and available

6. Produces over 1.5 million copies per hour in nearly 20 facilities

HT Media Weaknesses

Here are the weaknesses in the HT Media SWOT Analysis:

1.Increasing penetration of digital media could affect newspaper readership in the in the long term
2.News related controversies often create an issue

HT Media Opportunities

Following are the Opportunities in HT Media SWOT Analysis:

1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3
2. Higher Margins from e-newspaper subscription
3.Fever 104  is a major threat to Radio Mirchi

HT Media Threats

The threats in the SWOT Analysis of HT Media are as mentioned:

1. Raw Material cost increasing, putting pressure on margins
2. Weakness in Macroeconomic environment
3. Intense regional competition with few competitors taking national route

HT Media Competition
Competitors

Below are the top 3 HT Media competitors:

1. Times of India
2. The Hindu
3. Indian Express


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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