HT Media SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of HT Media analyses the brand by its strengths, weaknesses, opportunities & threats. In HT Media SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like HT Media to benchmark its business & performance as compared to the competitors. HT Media is one of the leading brands in the media & entertainment sector.

The article below lists the HT Media SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the HT Media SWOT Analysis:

SWOT Analysis of HT Media

For HT Media, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

HT Media Strengths

The strengths of HT Media looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of HT Media :

1. Increase in MINT Readership garnering market share in Metro and Tier-1 towns
2. Experience Management with focus on diversification
3.Strong brand name as it has brands like Hindustan Times, Fever 104 Radio etc

4. Wide reach across India with a strong readership

5. Good brand recall and widely recognised and available

6. Produces over 1.5 million copies per hour in nearly 20 facilities

HT Media Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the HT Media SWOT Analysis:

1.Increasing penetration of digital media could affect newspaper readership in the in the long term
2.News related controversies often create an issue


HT Media Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in HT Media SWOT Analysis:

1. Increasing Advertising Yields and penetration in Tier-2 and Tier-3
2. Higher Margins from e-newspaper subscription
3.Fever 104  is a major threat to Radio Mirchi

HT Media Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of HT Media are as mentioned:

1. Raw Material cost increasing, putting pressure on margins
2. Weakness in Macroeconomic environment
3. Intense regional competition with few competitors taking national route


HT Media Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of HT Media:

1. Times of India
2. The Hindu
3. Indian Express

Hence this concludes the HT Media SWOT analysis.

Continue reading more about the brand/company.

About HT Media

HT Media Overview
Parent Company

HT Media Ltd.

Category

Broadcasting & Cables

Sector

Media & Entertainment

Tagline/ Slogan

Enriching and Empowering India

USP

Third largest print media delivering quality content

HT Media STP
Segmentation

General News following Category

Target Market

English Speaking Audience ( HT Print Media) , Age -18-25(Fever 104)

Positioning

Trustworthy news coverage for the people of India


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to HT Media. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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