Published in Media & Entertainment category by MBA Skool Team
Informa is one of the leading brands in the media & entertainment sector. Informa SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Informa:
It publishes books and journals with over 55,000 titles
Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
Technology to deliver dynamic, multi-platform solutions tailored to customers needs
High quality subscription income, Digital income, geographical expansion and resilient events
Strong brand name and a stable financial performance
Above are the strengths in the SWOT Analysis of Informa. The strengths of Informa looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
It does not have direct authority on its publishing companies in academic, professional and events & training
Although global it has less market share when compared to its rivals
Influence on the global market is compromised
These were the weaknesses in the Informa SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Business expansion into professional Educational publications
Optimize the number of brands to meet local needs of every country
Acquire global brands to have Infrastructure globally
Above we covered the opportunities in Informa SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Increase in content provision by other dominant players like Reed Elsevier
Internet and pirated information is a direct substitute for the critical information
The threats in the SWOT Analysis of Informa are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Up-to-the minute information and highly specialist skills and services
Content and research publishing
Academics, businesses and research individuals
Offers structured, research and business-critical information
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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