SWOT analysis of Informa analyses the brand by its strengths, weaknesses, opportunities & threats. In Informa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Informa to benchmark its business & performance as compared to the competitors. Informa is one of the leading brands in the media & entertainment sector.
The table below lists the Informa SWOT (Strengths, Weaknesses, Opportunities, Threats), top Informa competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Informa Brand Analysis | |
---|---|
Parent Company |
Informa |
Category |
Print & Publishing |
Sector | |
Tagline/ Slogan |
Bringing knowledge to life |
USP |
Up-to-the minute information and highly specialist skills and services |
Informa STP | |
Segment |
Content and research publishing |
Target Group |
Academics, businesses and research individuals |
Positioning |
Offers structured, research and business-critical information |
SWOT Analysis of Informa | |
Informa Strengths |
Below are the Strengths in the SWOT Analysis of Informa: 1 It publishes books and journals with over 55,000 titles 5. Strong brand name and a stable financial performance |
Informa Weaknesses |
Here are the weaknesses in the Informa SWOT Analysis: 1. It does not have direct authority on its publishing companies in academic, professional and events & training |
Informa Opportunities |
Following are the Opportunities in Informa SWOT Analysis: 1. Business expansion into professional Educational publications 2. Optimize the number of brands to meet local needs of every country |
Informa Threats |
The threats in the SWOT Analysis of Informa are as mentioned: 1.Increase in content provision by other dominant players like Reed Elsevier |
Informa Competition | |
Informa Competitors |
Below are the top 3 competitors of Informa: 1.Reed Elsevier |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Informa. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
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