Informa SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Informa SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Informa, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Informa to benchmark its business & performance as compared to the competitors, and make strategic improvements. Informa is one of the leading brands in the media & entertainment sector.

The article below lists the Informa SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Informa SWOT Analysis:

SWOT Analysis of Informa

For Informa, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Informa Strengths

The strengths of Informa looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Informa :

1 It publishes books and journals with over 55,000 titles
2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
4. High quality subscription income, Digital income, geographical expansion and resilient events

5. Strong brand name and a stable financial performance

Informa Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Informa SWOT Analysis:

1. It does not have direct authority on its publishing companies in academic, professional and events & training
2.Although global it has less market share when compared to its rivals
3.Influence on the global market is compromised

Informa Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Informa SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Informa Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Informa are as mentioned:

1.Increase in content provision by other dominant players like Reed Elsevier
2.Internet and pirated information is a direct substitute for the critical information

Informa Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Informa:

1.Reed Elsevier
2. Thomson Reuters Corporation
3.Wolters Kluwer

Hence this concludes the Informa SWOT analysis.

Continue reading more about the brand/company.

About Informa

Informa Overview
Parent Company



Print & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing knowledge to life


Up-to-the minute information and highly specialist skills and services

Informa STP

Content and research publishing

Target Market

Academics, businesses and research individuals


Offers structured, research and business-critical information

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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