Informa SWOT Analysis, USP & Competitors

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SWOT Analysis of Informa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company



Print & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing knowledge to life


Up-to-the minute information and highly specialist skills and services



Content and research publishing

Target Group

Academics, businesses and research individuals


Offers structured, research and business-critical information

SWOT Analysis


1 It publishes books and journals with over 55,000 titles
2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
4. High quality subscription income, Digital income, geographical expansion and resilient events

5. Strong brand name and a stable financial performance


1. It does not have direct authority on its publishing companies in academic, professional and events & training
2.Although global it has less market share when compared to its rivals
3.Influence on the global market is compromised


1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally


1.Increase in content provision by other dominant players like Reed Elsevier
2.Internet and pirated information is a direct substitute for the critical information



1.Reed Elsevier
2. Thomson Reuters Corporation
3.Wolters Kluwer

The table above concludes the Informa SWOT analysis along with its marketing and brand parameters.


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