Informa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Informa

Print & Publishing

Media & Entertainment

Bringing knowledge to life

Up-to-the minute information and highly specialist skills and services

Content and research publishing

Academics, businesses and research individuals

Offers structured, research and business-critical information

Below are the Strengths in the SWOT Analysis of Informa:

1 It publishes books and journals with over 55,000 titles
2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
4. High quality subscription income, Digital income, geographical expansion and resilient events

5. Strong brand name and a stable financial performance

Here are the weaknesses in the Informa SWOT Analysis:

1. It does not have direct authority on its publishing companies in academic, professional and events & training
2.Although global it has less market share when compared to its rivals
3.Influence on the global market is compromised

Following are the Opportunities in Informa SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

The threats in the SWOT Analysis of Informa are as mentioned:

1.Increase in content provision by other dominant players like Reed Elsevier
2.Internet and pirated information is a direct substitute for the critical information

Below are the top 3 Informa competitors:

1.Reed Elsevier
2. Thomson Reuters Corporation
3.Wolters Kluwer