Informa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Informa analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Informa SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Informa to benchmark its business & performance as compared to the competitors and industry. Informa is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Informa competitors and includes Informa target market, segmentation, positioning & Unique Selling Proposition (USP).

Informa SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Informa Brand Analysis
Parent Company



Print & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing knowledge to life


Up-to-the minute information and highly specialist skills and services

Informa STP
Informa Segmentation

Content and research publishing

Informa Target Market

Academics, businesses and research individuals

Informa Positioning

Offers structured, research and business-critical information

Informa SWOT Analysis
Informa Strengths

Below are the Strengths in the SWOT Analysis of Informa:

1 It publishes books and journals with over 55,000 titles
2. Global reach and breadth of offer is unique with around 8,000 employees working in 150 offices in over 40 countries
3. Technology to deliver dynamic, multi-platform solutions tailored to customers needs
4. High quality subscription income, Digital income, geographical expansion and resilient events

5. Strong brand name and a stable financial performance

Informa Weaknesses

Here are the weaknesses in the Informa SWOT Analysis:

1. It does not have direct authority on its publishing companies in academic, professional and events & training
2.Although global it has less market share when compared to its rivals
3.Influence on the global market is compromised

Informa Opportunities

Following are the Opportunities in Informa SWOT Analysis:

1. Business expansion into professional Educational publications

2. Optimize the number of brands to meet local needs of every country
3.Acquire global brands to have Infrastructure globally

Informa Threats

The threats in the SWOT Analysis of Informa are as mentioned:

1.Increase in content provision by other dominant players like Reed Elsevier
2.Internet and pirated information is a direct substitute for the critical information

Informa Competition

Below are the top 3 Informa competitors:

1.Reed Elsevier
2. Thomson Reuters Corporation
3.Wolters Kluwer

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Informa. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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