Published in Media & Entertainment category by MBA Skool Team
Marvel Toys is one of the leading brands in the media & entertainment sector. Marvel Toys SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Marvel Toys:
Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
Diverse line of products in its portfolio
Has license to some of the most popular comic and movie franchises
Brand recall is high and high quality products
Good distribution and availability through multi-brand retail toy stores worldwide
Good branding and advertising through TVCs, print ads and out door advertising enhances brand image
Above are the strengths in the SWOT Analysis of Marvel Toys. The strengths of Marvel Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marvel Toys Weaknesses
Product portfolio is mostly limited to action figures
Fake products easily available in the market leading to loss of revenue
These were the weaknesses in the Marvel Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Marvel Toys Opportunities
Leverage the successful brand of Marvel
Potential to tap into more franchises
Reaching out by organizing contests on existing franchises
Can put holograms or somethingsimilar so that imitation is not easy
Above we covered the opportunities in Marvel Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Marvel Toys Threats
Other similar companies
The threats in the SWOT Analysis of Marvel Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Collectible toys based on characters of various comics and film franchise
Kids collectors of toys
To create unique and exciting collectibles for people across all ages
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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