Marvel Toys SWOT Analysis
Marvel Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marvel Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
Marvel Toys is one of the leading brands in the media & entertainment sector. The article below lists the Marvel Toys SWOT and includes its target market, segmentation, positioning & USP.
In this article:
Let us start the SWOT Analysis below:
Marvel Toys Strengths
The strengths of Marvel Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Marvel Toys :
1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises
4. Brand recall is high and high quality products
5. Good distribution and availability through multi-brand retail toy stores worldwide
6. Good branding and advertising through TVCs, print ads and out door advertising enhances brand image
Marvel Toys Weaknesses
The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Marvel Toys SWOT Analysis:
1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue
Marvel Toys Opportunities
The opportunities for any brand can include prospects of future growth. Following are the opportunities in Marvel Toys SWOT Analysis:
1.Leverage the successful brand of Marvel
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises
4. Can put holograms or something similar so that imitation is not easy
Marvel Toys Threats
The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Marvel Toys are as mentioned:
1.Video games
2.Cartoon channels
3.Internet
4. Outdoor games
5. Other similar companies
Hence this concludes the Marvel Toys SWOT analysis.
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About Marvel Toys
| Marvel Toys Overview | |
|---|---|
| Parent Company |
Marvel Entertainment |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Leaders in action figures in the world |
| Marvel Toys STP | |
| Segmentation |
Collectible toys based on characters of various comics and film franchise |
| Target Market |
Kids collectors of toys |
| Positioning |
To create unique and exciting collectibles for people across all ages |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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