Marvel Toys SWOT Analysis

Published by MBA Skool Team, Last Updated: April 12, 2020

Marvel Toys SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Marvel Toys, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

Marvel Toys is one of the leading brands in the media & entertainment sector. The article below lists the Marvel Toys SWOT and includes its target market, segmentation, positioning & USP.

Let us start the SWOT Analysis below:

Marvel Toys Strengths

The strengths of Marvel Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

A list of strengths is mostly the starting point in a SWOT analysis. Below are the Strengths in the SWOT Analysis of Marvel Toys :

1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high and high quality products

5. Good distribution and availability through multi-brand retail toy stores worldwide

6. Good branding and advertising through TVCs, print ads and out door advertising enhances brand image

Marvel Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which it can improve. Here are the weaknesses in the Marvel Toys SWOT Analysis:

1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue

Marvel Toys Opportunities

The opportunities for any brand can include prospects of future growth. Following are the opportunities in Marvel Toys SWOT Analysis:

1.Leverage the successful brand of Marvel
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Marvel Toys Threats

The threats for any business can be external factors which can negatively impact its business. The threats in the SWOT Analysis of Marvel Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Read Similar SWOT analysis

Hence this concludes the Marvel Toys SWOT analysis.

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About Marvel Toys

Marvel Toys Overview
Parent Company

Marvel Entertainment


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Leaders in action figures in the world

Marvel Toys STP

Collectible toys based on characters of various comics and film franchise

Target Market

Kids collectors of toys


To create unique and exciting collectibles for people across all ages

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Marvel Toys. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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