Marvel Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Marvel Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Marvel Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marvel Toys to benchmark its business & performance as compared to the competitors. Marvel Toys is one of the leading brands in the media & entertainment sector.

The table below lists the Marvel Toys SWOT (Strengths, Weaknesses, Opportunities, Threats), top Marvel Toys competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Marvel Toys SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Marvel Toys Brand Analysis
Parent Company

Marvel Entertainment


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Leaders in action figures in the world

Marvel Toys STP

Collectible toys based on characters of various comics and film franchise

Target Group

Kids collectors of toys


To create unique and exciting collectibles for people across all ages

SWOT Analysis of Marvel Toys
Marvel Toys Strengths

Below are the Strengths in the SWOT Analysis of Marvel Toys:

1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high and high quality products

5. Good distribution and availability through multi-brand retail toy stores worldwide

6. Good branding and advertising through TVCs, print ads and out door advertising enhances brand image

Marvel Toys Weaknesses

Here are the weaknesses in the Marvel Toys SWOT Analysis:

1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue

Marvel Toys Opportunities

Following are the Opportunities in Marvel Toys SWOT Analysis:

1.Leverage the successful brand of Marvel
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Marvel Toys Threats

The threats in the SWOT Analysis of Marvel Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Marvel Toys Competition
Marvel Toys Competitors

Below are the top 6 competitors of Marvel Toys:



5. Neca

6. Hot Toys

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Marvel Toys. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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