Marvel Toys SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Marvel Toys analyses the brand by its strengths, weaknesses, opportunities & threats. In Marvel Toys SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Marvel Toys to benchmark its business & performance as compared to the competitors. Marvel Toys is one of the leading brands in the media & entertainment sector.

The article below lists the Marvel Toys SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Marvel Toys SWOT Analysis:

SWOT Analysis of Marvel Toys

For Marvel Toys, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Marvel Toys Strengths

The strengths of Marvel Toys looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Marvel Toys :

1. Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
2. Diverse line of products in its portfolio
3. Has license to some of the most popular comic and movie franchises

4. Brand recall is high and high quality products

5. Good distribution and availability through multi-brand retail toy stores worldwide

6. Good branding and advertising through TVCs, print ads and out door advertising enhances brand image

Marvel Toys Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Marvel Toys SWOT Analysis:

1.Product portfolio is mostly limited to action figures
2.Fake products easily available in the market leading to loss of revenue

Marvel Toys Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Marvel Toys SWOT Analysis:

1.Leverage the successful brand of Marvel
2.Potential to tap into more franchises
3.Reaching out by organizing contests on existing franchises

4. Can put holograms or something  similar so that imitation is not easy

Marvel Toys Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Marvel Toys are as mentioned:

1.Video games
2.Cartoon channels

4. Outdoor games

5. Other similar companies

Marvel Toys Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 6 competitors of Marvel Toys:



5. Neca

6. Hot Toys

Hence this concludes the Marvel Toys SWOT analysis.

Continue reading more about the brand/company.

About Marvel Toys

Marvel Toys Overview
Parent Company

Marvel Entertainment


Toy Brands and Manufacturers


Media & Entertainment

Tagline/ Slogan



Leaders in action figures in the world

Marvel Toys STP

Collectible toys based on characters of various comics and film franchise

Target Market

Kids collectors of toys


To create unique and exciting collectibles for people across all ages

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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