In House Production SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

World Media Group "WMG"

Broadcasting& Cables

Media & Entertainment

Deliver Compelling Creative Content across multiple delivery platforms

Create a world class entertainment organization with high quality creative products encompassing all areas of existing & new mass communication

TV Viewers, Business houses, Commercial or non-commercial organizations

Middlesection of the pyramidin tier-1 and tier-2 cities

In House is one of the top premier production houses in India and is one of the few production houses with integrated product.

Below are the Strengths in the SWOT Analysis of In House Production:

1.In House has built up a vast infrastructure for a total production environment for television software, documentaries, TV commercials, music videos and feature films for local, regional and international production

2. IHPL has bought to the Indian television successful array of studio-based shows which have redefined stand up comedies and scale of the formatted shows

3. Created a distinct niche for itself in the market for ads, corporate videos, and a/v's

4. Its ability to access international resources and talent also contributes significantly to setting it apart from competition

5. Successfully sourced many highly successful films for the television channels

6. Capitalized on the growing demand for 'quality' programming of the mushrooming satellite channels

Here are the weaknesses in the In House Production SWOT Analysis:

1.Lacking in promotion and marketing efforts

2. After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop

Following are the Opportunities in In House Production SWOT Analysis:

1.Explore initiatives like acquisition ofproduction and marketing rights of successful and performing programmes

2. Explore more opportunities in television content production

for Hindi and regional channels

3. Acquire media properties on an on-going basis

4. To build a library of television programs that may be exploited in the domestic and international markets

5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East

6. Produce international quality television software for leading Indian and Offshore terrestrial and satellite television channels

The threats in the SWOT Analysis of In House Production are as mentioned:

1. Interest rate fluctuations

2. Regulatory and technological changes

3.Very competitive entertainment industry

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

Below are the top 4 In House Production competitors:

1.PVR Ltd.

2. Prime Focus Ltd.

3. Reliance Mediaworks Ltd.

4. Pyramid Saimira