In House Production SWOT Analysis, Competitors & USP

SWOT analysis of In House Production analyses the brand by its strengths, weaknesses, opportunities & threats. In In House Production SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like In House Production to benchmark its business & performance as compared to the competitors. In House Production is one of the leading brands in the media & entertainment sector.

The article below lists the In House Production SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the In House Production SWOT Analysis:

SWOT Analysis of In House Production

For In House Production, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

In House Production Strengths

The strengths of In House Production looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of In House Production :

1.In House has built up a vast infrastructure for a total production environment for television software, documentaries, TV commercials, music videos and feature films for local, regional and international production

2. IHPL has bought to the Indian television successful array of studio-based shows which have redefined stand up comedies and scale of the formatted shows

3. Created a distinct niche for itself in the market for ads, corporate videos, and a/v's

4. Its ability to access international resources and talent also contributes significantly to setting it apart from competition

5. Successfully sourced many highly successful films for the television channels

6. Capitalized on the growing demand for 'quality' programming of the mushrooming satellite channels

In House Production Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the In House Production SWOT Analysis:

1.Lacking in promotion and marketing efforts

2. After listing, the price of equity shares may be volatile, or an active trading market for our equity shares may not develop

In House Production Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in In House Production SWOT Analysis:

1.Explore initiatives like acquisition ofproduction and marketing rights of successful and performing programmes

2. Explore more opportunities in television content production

for Hindi and regional channels

3. Acquire media properties on an on-going basis

4. To build a library of television programs that may be exploited in the domestic and international markets

5. Export television software to countries in Asia, Europe, USA, Africa and the Middle East

6. Produce international quality television software for leading Indian and Offshore terrestrial and satellite television channels

In House Production Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of In House Production are as mentioned:

1. Interest rate fluctuations

2. Regulatory and technological changes

3.Very competitive entertainment industry

4.Taste of viewers / audience of entertainment industry may undergo changes

5. Economic downturn may affect operating performance

In House Production Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of In House Production:

1.PVR Ltd.

2. Prime Focus Ltd.

3. Reliance Mediaworks Ltd.

4. Pyramid Saimira

Hence this concludes the In House Production SWOT analysis.

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About In House Production

In House Production Overview
Parent Company	World Media Group "WMG"
Category	Broadcasting& Cables
Sector	Media & Entertainment
Tagline/ Slogan	Deliver Compelling Creative Content across multiple delivery platforms
USP	Create a world class entertainment organization with high quality creative products encompassing all areas of existing & new mass communication
In House Production STP
Segmentation	TV Viewers, Business houses, Commercial or non-commercial organizations
Target Market	Middlesection of the pyramidin tier-1 and tier-2 cities
Positioning	In House is one of the top premier production houses in India and is one of the few production houses with integrated product.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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