Axel Springer SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 3394

SWOT analysis of Axel Springer analyses the brand/company with its strengths, weaknesses, opportunities & threats. Axel Springer is one of the leading brands in the media & entertainment sector. The table below also lists the top Axel Springer competitors and elaborates Axel Springer segmentation, targeting, positioning & USP.

Axel Springer

Parent Company

Axel Springer Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing innovation in Media


Great quality educational material for current, and coming generations

Axel Springer STP


All kinds of media printing

Target Group

Newspapers, Magazines and academic books


Best Quality and Printing solutions

Axel Springer SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Axel Springer. Strengths are:

1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach


Here are the weaknesses in the Axel Springer SWOT Analysis:

1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries


Following are the Opportunities in Axel Springer SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image


The threats in the SWOT Analysis of Axel Springer are as mentioned:

1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Axel Springer Competition


Below are the top 3 Axel Springer competitors:

1. Random House

2. Mercure de France
3.Olympia Press

The brandguide table above concludes the Axel Springer SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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