Axel Springer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Axel Springer analyses the brand by its strengths, weaknesses, opportunities & threats. In Axel Springer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axel Springer to benchmark its business & performance as compared to the competitors. Axel Springer is one of the leading brands in the media & entertainment sector.

The table below lists the Axel Springer SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axel Springer competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).

Axel Springer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Axel Springer Brand Analysis
Parent Company

Axel Springer Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing innovation in Media


Great quality educational material for current, and coming generations

Axel Springer STP

All kinds of media printing

Target Group

Newspapers, Magazines and academic books


Best Quality and Printing solutions

SWOT Analysis of Axel Springer
Axel Springer Strengths

Below are the Strengths in the SWOT Analysis of Axel Springer:

1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach

Axel Springer Weaknesses

Here are the weaknesses in the Axel Springer SWOT Analysis:

1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries

Axel Springer Opportunities

Following are the Opportunities in Axel Springer SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

Axel Springer Threats

The threats in the SWOT Analysis of Axel Springer are as mentioned:

1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Axel Springer Competition
Axel Springer Competitors

Below are the top 3 competitors of Axel Springer:

1. Random House

2. Mercure de France
3.Olympia Press

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Axel Springer. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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