Axel Springer SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

Axel Springer SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Axel Springer, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axel Springer to benchmark its business & performance as compared to the competitors, and make strategic improvements. Axel Springer is one of the leading brands in the media & entertainment sector.

The article below lists the Axel Springer SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Axel Springer SWOT Analysis:

SWOT Analysis of Axel Springer

For Axel Springer, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Axel Springer Strengths

The strengths of Axel Springer looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Axel Springer :

1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach

Axel Springer Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Axel Springer SWOT Analysis:

1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries

Axel Springer Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Axel Springer SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image

Axel Springer Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Axel Springer are as mentioned:

1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky

Axel Springer Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Axel Springer:

1. Random House

2. Mercure de France
3.Olympia Press

Hence this concludes the Axel Springer SWOT analysis.

Continue reading more about the brand/company.

About Axel Springer

Axel Springer Overview
Parent Company

Axel Springer Group


Printing & Publishing


Media & Entertainment

Tagline/ Slogan

Bringing innovation in Media


Great quality educational material for current, and coming generations

Axel Springer STP

All kinds of media printing

Target Market

Newspapers, Magazines and academic books


Best Quality and Printing solutions

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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