Axel Springer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Axel Springer analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Axel Springer SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Axel Springer to benchmark its business & performance as compared to the competitors and industry. Axel Springer is one of the leading brands in the media & entertainment sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Axel Springer competitors and includes Axel Springer target market, segmentation, positioning & Unique Selling Proposition (USP).

Axel Springer SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Axel Springer Brand Analysis
Parent Company

Axel Springer Group
Category

Printing & Publishing
Sector

Media & Entertainment
Tagline/ Slogan

Bringing innovation in Media
USP

Great quality educational material for current, and coming generations
Axel Springer STP
Axel Springer Segmentation

All kinds of media printing
Axel Springer Target Market

Newspapers, Magazines and academic books
Axel Springer Positioning

Best Quality and Printing solutions
Axel Springer SWOT Analysis
Axel Springer Strengths

Below are the Strengths in the SWOT Analysis of Axel Springer:

1. Axel Springer is an integrated multimedia company offering print and digital media
2. They perform best by close relationships with the markets, authors, and their readers
3. Well equipped with the resources to meet the expectations of the readers and authors
4. Covers all editorial genres through diversity in the German Language

5. Fact driven marketing approach
Axel Springer Weaknesses

Here are the weaknesses in the Axel Springer SWOT Analysis:

1. Mostly concentrated in parts of Europe
2. Headroom for the market growth on the French speaking markets appear limited

3.Absence of English language educational activity to spearhead Hachette Livre’s international growth in developing countries
Axel Springer Opportunities

Following are the Opportunities in Axel Springer SWOT Analysis:

1. Expand and strengthen overseas businesses & operations
2. Acquisitions and mergers in other publishing & printing companies
3. Working on core competencies and strengthen the brand image
Axel Springer Threats

The threats in the SWOT Analysis of Axel Springer are as mentioned:

1. Increasing online resources targeting the niche segments
2. Best authors moving to other publications for publishing their next book

3. Intense dependence on a single segment is always risky
Axel Springer Competition
Competitors

Below are the top 3 Axel Springer competitors:

1. Random House

2. Mercure de France
3.Olympia Press


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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