Nielsen Holdings SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 12, 2020

SWOT analysis of Nielsen Holdings analyses the brand by its strengths, weaknesses, opportunities & threats. In Nielsen Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nielsen Holdings to benchmark its business & performance as compared to the competitors. Nielsen Holdings is one of the leading brands in the media & entertainment sector.

The article below lists the Nielsen Holdings SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Nielsen Holdings SWOT Analysis:

SWOT Analysis of Nielsen Holdings

For Nielsen Holdings, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Nielsen Holdings Strengthss

The strengths of Nielsen Holdings looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Nielsen Holdings :

1. Printing publishing accounts susbtantial part of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths
4. Use of robust technology platforms to deliver best value to customers

Nielsen Holdings Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Nielsen Holdings SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market


Nielsen Holdings Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Nielsen Holdings SWOT Analysis:

1. Leveraging its history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services

Nielsen Holdings Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Nielsen Holdings are as mentioned:

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players


Nielsen Holdings Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Nielsen Holdings:

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

Hence this concludes the Nielsen Holdings SWOT analysis.

Continue reading more about the brand/company.

About Nielsen Holdings

Nielsen Holdings Overview
Parent Company

Nielsen Holdings BV

Category

Printing & Publishing

Sector

Media & Entertainment

Tagline/ Slogan

-

USP

Understanding customer needs and the market trends

Nielsen Holdings STP
Segmentation

People seeking for Professional Information

Target Market

Customers who demand value add and next generation solutions

Positioning

Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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