Nielsen Holdings SWOT Analysis, Competitors & USP

Posted in Media & Entertainment, Total Reads: 4527

SWOT analysis of Nielsen Holdings analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Nielsen Holdings SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Nielsen Holdings to benchmark its business & performance as compared to the competitors and industry. Nielsen Holdings is one of the leading brands in the media & entertainment sector. The table below also lists the top Nielsen Holdings competitors and elaborates Nielsen Holdings market segmentation, target group, positioning & Unique Selling Proposition (USP).

Nielsen Holdings SWOT, Competitors, Marketing STP & Brand analysis Table
Nielsen Holdings Brand Analysis
Parent Company

Nielsen Holdings BV


Printing & Publishing


Media & Entertainment

Tagline/ Slogan



Understanding customer needs and the market trends

Nielsen Holdings STP

People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

Nielsen Holdings SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Nielsen Holdings. Strengths are:

1. Printing publishing accounts susbtantial part of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths
4. Use of robust technology platforms to deliver best value to customers


Here are the weaknesses in the Nielsen Holdings SWOT Analysis:

1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market


Following are the Opportunities in Nielsen Holdings SWOT Analysis:

1. Leveraging its history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services


The threats in the SWOT Analysis of Nielsen Holdings are as mentioned:

1. High competition of resource allocation to other business developments

2.Tough competition from the other global players

Nielsen Holdings Competition

Below are the top 3 Nielsen Holdings competitors:

1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

The brandguide table above concludes the Nielsen Holdings SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Nielsen Holdings. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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