Nielsen Holdings SWOT Analysis, USP & Competitors

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SWOT Analysis of Nielsen Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Nielsen Holdings

Parent Company

Nielsen Holdings BV


Printing & Publishing


Media and Entertainment

Tagline/ Slogan



Understanding customer needs and the market trends



People seeking for Professional Information

Target Group

Customers who demand value add and next generation solutions


Combining information, deep expertise, and technology to provide customers with solutions that improve their quality and effectiveness

SWOT Analysis


1. Printing publishing accounts susbtantial part of the revenue of the parent company
2. High revenue from online publishing and services

3. Creativity, engagement, proactive behavior, insight, capacity to improvise, capacity to improve, innovation, and synergy are the key strengths
4. Use of robust technology platforms to deliver best value to customers


1. Trying to completely transcend traditional publishing to online publishing
2. Slow in adopting to strategies in the highly competitive market


1. Leveraging its history to stretch across geographies and areas of expertise
2. Extract value from the massive amounts of data generated as a by-product of providing professional services


1. High competition of resource allocation to other business developments

2.Tough competition from the other global players



1. Reed Elsevier
2.Informa Plc
3.Thomas Reuters

The table above concludes the Nielsen Holdings SWOT analysis along with its marketing and brand parameters.


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